In September this year, the takeaway brand Ele.me and the well-known singer Zhang Jie held a new joint joint activity, and Zhang Jie's new album "Worth Better" Music House landed in Shenzhen Tongtai Times Square. On the day of the event, it attracted a large number of fans, fans and spectators to punch in and watch. Many fans went to take photos with Zhang Jie's huge poster, and many viewers went to taste the sumptuous food and interactive games prepared by Hungry Mo on the spot, and the scene was crowded with people and full of atmosphere.
The new professional linkage joint activity of Hungry Me X Zhang Jie has made a good combination of the advantages and highlights of the two. Zhang Jie's new album expresses the brilliance of youth, the key to ideals, the sour sweetness of growth, and enjoy life with heart... Every step forward makes us a better person and deserves a better life; and the image of Hungry Blue Knight has always been warm, companion and positive energy, so that we always believe that the world is worth it on the journey of chasing dreams, and we deserve better! It is the clever combination of the advantages of the two, the highlights are magnified, and this linkage activity has achieved very eye-catching results.
According to the person in charge of the local life group of the project partner of this activity, the activity had nearly 20,000 punch card visits, the total exposure of the event exceeded 1,000W, and more than 20 Internet celebrities were invited to jointly promote and publicize, with more than 5W forwards and 30W cumulative comments... It has become one of the hot events on the whole network.
Afterwards, the leader of the Ele.me project team mentioned that the reason why this activity achieved such good results was not only inseparable from the close cooperation between the two sides of the brand and Zhang Jie's super high popularity, but also inseparable from the support and guidance provided by Chuanghuo Culture in terms of publicity creativity and activity strategies behind the scenes. It is based on the cooperation and cooperation of many parties that this event has achieved greater response and good reputation.
After this new special linkage activity, I believe that the positive and warm brand image of Hungry Mo can be more solid in the hearts of consumers, and the kind, sunny and loving image of Zhang Jie can also be loved by more fans. It is expected that they will have closer cooperation in the future, bringing more joy and surprises to fans and consumers!