In the sauce wine circle to say that the most high-profile corporate executives must be Zhu Wei, as the chairman of Guizhou Alcohol and Zhijiang Wine, has let the two wine companies in the trough "come back to life", Zhu Wei also often interacts through his personal social platform, including releasing some recent developments with Guizhou alcohol, Zhijiang wine industry or personal activities, etc. Recently released information about the acquisition of green wine has also caused extensive discussion among netizens, Zhu Wei is also known as "wine industry red man".
Source: Guizhou alcohol official website
According to the data, Zhu Wei was born in 1977, Suqian, Jiangsu Province, studied at fudan university as an undergraduate, served as the vice president of the student union of Fudan University, entered Yanghe Distillery Co., Ltd. after graduation and studied at Nanjing University Business School with a master's degree in business administration.
In the nearly 20 years of his tenure in Yanghe, he has held a variety of positions and was promoted to vice president in 2015, which has accumulated practical experience and laid a solid foundation for the subsequent takeover of Guizhou Alcohol and Zhijiang Liquor.
Guizhou alcohol once again gained a high reputation, it has to be said that it is inseparable from Zhu Wei's trading ability, in February 2020, Zhu Wei, who was still the vice president of Yanghe Shares, was entrusted with the heavy responsibility of steering this old liquor company in Guizhou that has become a third-line.
After taking office, he put forward the concept of "real vintage" and made it into his own advantage, and quickly stood out in the field of sauce wine segmentation, the effect is that in May 2020, he has completely reversed the situation of nearly 300 million yuan in the previous eight years, and also reproduced the successful experience of the real year into the Zhijiang wine industry with a loss of more than 100 million, which also enabled Zhijiang wine industry to return to the public vision.
Through the turnaround of the two liquor companies again, it is not difficult to see Zhu Wei's actual helm capability. In addition, Zhu Wei not only increased the exposure and attention of the two wine companies through deep cultivation of self-media, Zhu Wei himself was also selected as the "Top Ten TopicAliges of the Wine Industry" last year, and his strength was also recognized.
In addition to making Guizhou alcohol, Zhijiang liquor industry ushered in a turnaround again, Zhu Wei's creation of self-media is also a very rare way of playing in the liquor industry, as of now, Zhu Wei's personal headline account has released more than 2,300 headline content so far, 71,000 fans, 324,000 likes, in the platform liquor industry self-media accounts are among the best, Zhu Wei can be said to be in the liquor circle "the first person to eat crabs".
From the beginning of 2020 just entered the field of self-media, to today's wine industry big V, Zhu Wei spent more than a year to create a strong self-media platform, its personal IP has also become a feature label, many of the topics thrown out are likely to evolve into industry hotspots, and the self-media platform and Guizhou alcohol, Zhijiang wine industry closely linked, but also make the brand popularity has been greatly improved, and continue to obtain a larger right to speak and a wider fan base, I have to say that Zhu Wei's playing style has made the self-media an important publicity position for the brand, and has achieved good feedback.
The helm strength of the "net red chairman" is fully reflected through the development path of Guizhou alcohol and Zhijiang liquor companies, in addition, Zhu Wei's "internet red evolution road" also confirms that creating personal well-known IP and building a self-media platform may be the way out of liquor brand promotion in the Internet self-media era. #Sauce liquor research sauce yard ##研酱 #
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