Beijing News (reporter Xue Chen) Guizhou alcohol and Guizhou green wine "hand in hand", the industry has long been affected by the guizhou alcohol chairman Zhu Wei previously released a variety of news appetite appetite. On November 13, Zhu Wei released a confirmed message on his personal headline number, "Penicol Love, officially signed a contract today, a comprehensive acquisition.". It is worth noting that Zhu Wei's headline account name has also been quietly changed from the original "Guizhou Alcohol Branch River Zhu Wei" to "Guizhou Alcohol Branch River Green Wine Zhu Wei".
On the morning of November 13, Zhu Wei released a number of news related to green wine on the headline number to warm up for this hand in hand. The news released by Zhu Wei also showed that the relevant leaders of Qiandongnan Prefecture in Guizhou Province and Wen Yichang, chairman of Qingjiu Group, attended the signing ceremony held in the morning of the same day.
In August this year, after Zhu Wei released the news that "Guizhou Alcohol will open the merger and acquisition model in the second half of the year", there was a lot of speculation in the industry about Zhu Wei's acquisition target. At that time, Zhu Wei repeatedly mentioned Guizhou Green Wine in his headline number, or commented on the reasons why Green Wine was outdated, or forwarded media reports on Green Wine, and even forwarded the internal magazines that Green Wine had run in the past, which seemed to release Zhu Wei's strong interest in Green Wine to the industry.
However, since then, Guizhou Alcohol has announced that it and Jiangsu Zongyi Group's Sanji Investment Company jointly acquired Sichuan Linlang Liquor, but the news has surprised the industry, Zhu Wei also said on its headline number: "Sorry, not green wine", Guizhou Green Wine also issued an "open letter" to Zhu Wei to protest its misleading public opinion, which made the whole thing more confusing.
However, in the eyes of industry insiders, Zhu Wei, who has satisfied the "appetite" of the industry, is nothing more than trying to re-pull the above-mentioned liquor companies that have almost lost their brand appeal in the industry back into the "chess game" of liquor market competition through a series of speculations, comparisons and discussions. Similar operations can also be seen in the acquisition of Zhijiang Liquor.
At the same time as announcing the "hand in hand" green wine, Zhu Wei also said: "There are clouds and sunny days in the month, and the enterprises are the same, and the prosperity and decline are sometimes. The development of all famous wine enterprises has never been smooth, it is a curved development and a spiral. Just like Guizhou Qingjiu, as the second largest liquor company in Guizhou Province, although it is still at the bottom, it is also rising again at this time. ”
Beijing News reporter Xue Chen picture screenshot of today's headlines
Edited by Zheng Mingzhu Proofreader Zhao Lin