At 00:00 on November 12, the 2021 Double 11 Promotion officially came to an end, and the total sales of The double 11 of the two major platforms of Tmall Jingdong exceeded 889.4 billion yuan, once again breaking a new record, reflecting the outstanding economic resilience and consumption vitality in China.
As one of the prominent representatives of domestic products, the big country brand Shuaifeng integrated stove also baked this year's "super war report", the data is also eye-catching: Shuaifeng T6 Gemini star to win the Tmall platform steaming roasting synchronization single product TOP1, J2 Gemini star to win the Jingdong platform steaming roasting synchronization single product TOP1, T1 steaming and grilling integrated stove to win the Tmall platform single product TOP1, steaming and grilling integrated stove 2020-2021 for two consecutive years Tmall double 11 single product sales crown, Tmall platform sales exceeded 100 million, October 31 - On November 11, Tmall JD.com dual-platform sales were 200 million+, and from November 1 to November 11, Tmall JD.com dual-platform sales were 170 million+, an increase of 114% over 2020. A series of fluttering figures have once again consolidated Shuaifeng's unbreakable market position as an integrated stove head brand.
Big country brands and stars helped to set off a boom in the purchase of integrated stoves
Behind a series of proud data is the embodiment of the brand strength of Shuaifeng integrated stove: Shuaifeng is the first listed enterprise on the main board of the integrated stove industry, and also the first CCTV big country brand enterprise in the field of integrated stove, representing the power of "China's intelligent manufacturing" and "Chinese brand".
At the Tmall live broadcast event on the evening of November 10, ShuaiFeng invited Haiqing, a brand spokesperson who has been working together for 11 years, to come to help. Haiqing appeared in the live broadcast and said that he has continued to use the Shuaifeng integrated stove for more than ten years, and has still experienced it well, and it can be said that his health experience and maintenance secrets are inseparable from the ingenuity and quality of Shuaifeng. At the same time, Haiqing and Shuaifeng also continued to broadcast value-added offers, luxury gift packages and free single awards for consumers, which further increased brand exposure, expanded brand influence, and attracted consumers to place orders.
In addition to Haiqing, stars such as Yang Di, Huang Yi, Chen Yiru, and Wu Minxia have also praised Shuaifeng's brands and products and Amway. It can be said that during this year's double 11 period, in addition to sales, Shuaifeng's "national degree" also broke through a new high.
Technology-led, functional win, integrated kitchen "one in place"
In fact, in order to meet the double 11, Shuai Feng made full preparations in advance, in addition to discounts, free orders, and extravagant gifts, but also did not forget to continuously improve in products.
As we all know, in the field of steaming and roasting, Shuaifeng has a deep heritage, and its sales volume in 2019-2020 has led the country for two consecutive years. In 2021, Shuaifeng released a series of innovative products such as slogan "Integrated Kitchen Baiwei Shuaifeng in Place" and function upgrades on the basis of the original leadership, which can realize the integrated kitchen function in one step, the kitchen one-stop matching, and the installation day to complete, catering to the needs of a new generation of consumers for the integrated kitchen, thus achieving a new breakthrough in the steaming and grilling integrated stove 2020-2021 Tmall double 11 single product sales crown for two consecutive years.
It can continue to make new breakthroughs in products, thanks to Shuaifeng's production and manufacturing and scientific research and innovation capabilities. Founded in 1998, Shuaifeng has 3 major production bases, realized intelligent production, and has obtained 225 national patents in the past 23 years, including 10 Chinese invention patents, 101 utility model patents, 114 design patents, participated in the formulation of 38 international, national, group and industry standards, and is a scientific and technological pioneer and standard setter in the field of integrated stoves.
Sales breakthrough, continuous leadership, boost the road to domestic popularity
Today's double 11 also has a feature, according to Taobao live data, in 2021 double 11 turnover growth rate of the top 10 brands 80% are domestic products, the turnover of more than 100 million yuan of brands, nearly 50% are domestic products. That is to say, domestic goods and the people jointly created a "two-way rush" consumption carnival in this year's double 11.
As a representative of domestic products, Shuaifeng double 11 Tmall platform sales exceeded 100 million, October 31 - November 11 Tmall Jingdong dual platform sales of 200 million +, steaming and grilling integrated stove 2020-2021 for two consecutive years Tmall double 11 single product sales crown, a series of brilliant achievements let Shuaifeng firmly occupy the market highland, become a domestic trend product trusted by consumers.
From the continuous expansion of brand voice to the rising sales of products, it represents that Shuaifeng truly supports the heavy weight of "big country brand", and also shows that Shuaifeng, as one of the representative brands of domestic products, is gradually moving towards a broader space.
Finally, double 11 for Shuaifeng is far from the end of an annual promotional activity, but also the opening of a new stage, Shuaifeng will continue to use brand goodwill, smart factory, ingenious products, smile service, juhui gifts, assume the responsibility of a big country brand, create a healthy kitchen ecology for consumers, and lead the trend of domestic goods in the consumer market.