From a "music student" to a "new farmer", he gave up his work in the city and returned to his hometown to inherit his father's business, rooted his career in this land that has nurtured generations of people, and worked with the villagers to develop agriculture and build a beautiful new countryside. He is the vice chairman of the Beijing Old Chestnut Juyuande Planting Professional Cooperative, Li Sipeng.
Guided and planned by the Organization Department of the Beijing Municipal Party Committee and produced by Beijing Radio and Television Station, the country's first documentary program focusing on talents, "Cheers for You", will approach Li Sipeng, a new farmer after 95, at 22:02 today.
Heritage and innovation
Open up new tracks to help agriculture develop
Li Sipeng, 26, is a native of Huairou who has a special affection for chestnuts and hometown since he was a child. With the growth of age, this feeling slowly grew into a heavy dream, that is, "bigger and stronger Huai soft chestnut industry". Therefore, after graduating from the music major in 2017, he gave up urban development and chose to return to his hometown to start a business, took over the baton from his father, and became a "new farmer". In order to revitalize the old chestnut trees with an average age of more than 500 years old, make the chestnut farmers rich, and create a characteristic brand belonging to Huairou chestnuts, Li Sipeng chose the baking track to empower the traditional industry. This is not only in line with the characteristics of Huairou, but also adds added value to the chestnut, with a continuous enrichment of innovative categories to let people discover more possibilities of chestnuts.
In order to better promote Huairou chestnut, The trendy Li Sipeng is ready to develop "chestnut afternoon tea". To this end, he took the initiative to cooperate and learn from the Wang Aiqin team, who has rich baking experience, and discussed with the other party in depth how to use Huairou's characteristics to produce creative food. Finally, Li Sipeng decided to present a "fancy chestnut eating chestnut" in the form of a food appraisal meeting, and invited people of different identities such as homestay owners and scientific research institutes to participate and discover more "chestnut possibilities" together.
Thanks to Li Sipeng's continuous exploration and intensive learning, today's old chestnut tree cooperative has not only won many honorary titles such as Beijing agricultural good brand, national excellent agricultural product directory name special new "Huairou chestnut", fruit climate certification, etc., but also the cooperative's products have gradually been recognized by the market, and the "old chestnut tree" brand benefits have also begun to appear.
Century-old chestnut trees are rejuvenated
Drive collective income generation with brand innovation
Man and nature live in harmony, and the history and cultural inheritance continue, which is Li Sipeng's vision of a new countryside in this ancient chestnut tree group. For him, this is not only the wealth "planted" by the predecessors, but also carries a strong sense of nostalgia.
Relying on the excellent conditions of the "origin" of the Yanshan Mountains and backed by the "big tree" of the "Huairou Chestnut" geographical indication of agricultural products, Li Sipeng has always firmly believed that "small chestnuts have great potential". In order to build a brand and promote industrial integration, he actively seeks advice from experts and scholars in the chestnut industry, and often learns from cross-field and cross-professional experience. He learned from experts that chestnut planting density has a very large impact on yield, and it is necessary to have a relatively loose and reasonable tree spacing to ensure that chestnuts enjoy sufficient light and improve the yield of a single tree. Therefore, he used his own garden to make a test field, and achieved the improvement of fruit quality and yield by grasping the big and letting go of the small" planting method.
In addition to its own 30,000 acres of chestnut orchards, the Old Chestnut Tree Cooperative has also signed up 830 chestnut farmers. In order to promote the healthy development of the local chestnut industry, achieve brand upgrading, and drive collective income generation, the cooperative signed the "Chestnut Protection Price Purchase and Sales Contract" with chestnut farmers, which not only solved the sales problem of chestnut farmers, but also greatly improved the income of chestnut farmers.
At present, driven by relevant policies and market prospects, Li Sipeng has entrusted the problems encountered in the development of cooperatives to professionals to solve, so that the relevant production links can be smoother. The innate ecological advantages of Huairou, the continuous improvement of the industrial base of rural supporting facilities and the integration of culture and tourism, as well as the construction of Huairou Science City and film and television base in full swing, are constantly promoting the chestnut industry to move towards a better and farther future.
Chestnuts are connected to Huairou and connect the nostalgia of generations. More and more young people, like Li Sipeng, use government support to link their own values with the development of their hometowns and jointly help rural revitalization. Today at 22:02, Beijing Satellite TV's "Cheers for You" takes you closer to the new farmer after 95 - Li Sipeng.