In China's luxury car brand car market, Volvo and Cadillac, Lexus, Hongqi and other brands, together in the second-tier luxury car brand camp. Among them, the Volvo XC60 (picture | configuration | inquiry) as a mid-size SUV model of Volvo Cars, and it is also one of the better-selling models of Volvo, which can be called Volvo's sales model.
Lowest price for the Volvo XC60: from 373,900
The image parameter configures the requested floor price
Understand the car points 3.95 understand the car measured space, performance and other car friends circle 110,000 car friends hotly discussed used cars from 136,000 | 300 vehicles
Volvo XC60
Of course, from the perspective of sales scale, Volvo XC60 is difficult to compare with the Audi Q5L, Mercedes-Benz GLC, BMW X3 and other models under the first-line luxury car brand camp. However, from the sales volume from January to September 2021, the sales performance of volvo XC60 still exceeds that of cadillac XT5 in the camp of cohabiting second-tier luxury car brands.
According to the data of the Association, from January to September 2021, the cumulative sales volume of the Volvo XC60 was 50,251 units, with an average monthly sales of more than 5,000 units. Compared to the same period in 2020, sales of the Volvo XC60 increased by 16.9%. In contrast, the cumulative sales of cadillac XT5s from January to September 2021 were only 39,241 units, only more than 4,000 units.
Obviously, compared with the Cadillac XT5, which is co-located in the camp of second-tier luxury car brands, the Volvo XC60 is more powerful. However, it should be pointed out that in September 2021, the sales volume of Volvo XC60 fell more seriously, exceeding the overall decline in the luxury car market in the same period.
According to the data of the Association, in September 2021, volvo XC60 sold 3934 units in a single month, ranking 8th in the sales list of high-end SUVs in the same period. Compared to the same period in 2020, sales of the Volvo XC60 fell by 38%. In the same period, the retail market of luxury car brands, sales fell by 23% year-on-year. Obviously, in September 2021, the sales decline of volvo XC60 was more serious.
The Volvo XC60 slipped nearly 40 percent
Not only that, in September 2021, even compared with the Cadillac XT5, the volvo XC60 sales performance was even worse. According to the data of the Association, in September 2021, the monthly sales of the Cadillac XT5 were 5,079 units, surpassing the volvo XC60 sales in the same period.
So, the question is, why did volvo XC60 sales decline sharply in September 2021? After all, from the perspective of terminal preferential margins, the current Volvo XC60 terminal preferential margins are still relatively large. This point, compared with the Audi Q5L, Mercedes-Benz GLC and other existing cars are insufficient, or have a great advantage.
Auto World believes that quality issues will have a certain impact on volvo XC60 sales. In the previous article, The World of Cars has analyzed for everyone that the Volvo XC60 is plagued by body resonance problems. From the perspective of vehicle quality network data, the 2018 Volvo XC60, the 20219 Volvo XC60, and the 2020 Volvo XC60 all have relatively frequent body resonance problems. By the 2021 Volvo XC60, there are also some cases of body resonance. It should be said that these frequent body failure problems have caused a lot of trouble to the owners. This can be seen in the feedback of car owners on websites such as our car quality network.
The 2022 Volvo XC60 currently on sale was officially launched in June 2021. As of this writing, the car has only been launched for about 4 months. Judging from the feedback of the owner, there is no body resonance case. Hopefully, the Volvo XC60 has truly and completely solved this problem.
Volvo XC60 body resonance part of the problem screenshot (source: car quality network)
However, according to the car quality network, although the 2022 Volvo XC60 on sale has not been on the market for a long time, there have been problems such as the failure of the car machine system (audio and video system failure, vehicle interconnection failure), engine failure lights, tire pressure monitoring failure, instrument failure, and driving safety auxiliary system failure.
Among them, the failure of the car and machine system is a relatively frequent problem. As of this writing, there have been 24 complaints about the failure of the audio-visual system and the failure of the vehicle interconnection.
Screenshot of Volvo XC60 page (Source: Che quality network)
Screenshot of some quality problems of the 2022 Volvo XC60 (Source: Car Quality Network)
A owner of the 2022 Volvo XC60 complained: "The new car was bought in July and picked up at the end of July. On the day of the car pick-up, there is no sound in the turn signal, no sound in the music, the whole car is silent, and the 4S shop tells you to lock the car, and then the lock car restarts normally, endure. From August to September 2 months, there were 4 engine emission failures bright yellow lights, upgraded 3 times the system was not solved, the last time appeared at the end of August, the latest system is still a problem, 4S shop a day said to write a report to the manufacturer, and then the manufacturer gave the solution is to adjust the fuel injector parameter to solve, so far has not been light temporarily observed, I endured. There was no image of a reverse and no radar reaction of the whole car, and the system was upgraded after the sale, and this problem has not occurred so far, and I endured. Seven or eight disconnections, 2 times of central control of the black screen, the back of the self-recovery, so far has not appeared, endured. Before the National Day, the network was disconnected again to send to the 4S shop for inspection, and at the same time, there was a new situation that the vehicle could not connect to the maintenance computer of the 4S shop, the after-sales response was still a system problem, and it was necessary to leave the car again to write a report to the manufacturer, and the manufacturer guided the whole car to solve the power outage, including all modules. Then the car was almost completely dismantled, all the trim from the trunk to the rear seat, the shark fins on the roof, the driver's platform trim in the main driver's seat, and the seats in the main driver's seat were also removed, and it was impossible to bear it. 3 months to run the 4S shop five or six times, did not want any subsidies for lost time, the front of the small problems are really many but endured, this time my car is demolished ..."
Screenshot of the 2022 Volvo XC60 owner complaint (Source: Car Quality Network)
In addition, the Volvo XC60 brand image and premium ability are not as good as Audi, Mercedes-Benz, BMW, etc., which is also an important reason for the mediocre sales of this car.
Finally, I hope that Volvo Cars will attach importance to the car experience of car owners, effectively improve after-sales service, and effectively solve problems for car owners. In this way, Volvo can get better market development opportunities.
This article explains:
1. All the data involved in this article comes from the passenger association, excluding export sales, and the car parameters are from the official website of the model.
2. The model failures, complaint cases and data involved in this article come from the vehicle quality network. This article cites an analysis of sales volumes and a reference for consumers to buy a car. The third hopes that manufacturers will pay attention to the feedback of car owners, improve product quality, and provide a better car experience.
Disclaimer: This article is the original article of the Operation Department of Cheyu World, reviewed by Ling Qing, some of the pictures come from the network, and the data and related materials marked with the source are quoted. Cheyu World Original Copyright, please indicate the source and author when reprinting. Love the car, come to the car world, your exclusive choice.