In 2016, Phil Knight wants to let the world know about the rise of Nike; Phil's biography is scheduled to be released next year, and the friendly Nike founder recently recounted the past of when Nike was still called Blue Ribbon Sports, as well as his personal experiences and experiences; for Nike's loyal fans and those who want to learn about nike's history in the early years, this autobiography is undoubtedly a very exciting book.
But for all autobiographies, there are always some things we won't find in autobiographies; hopefully the book is good enough and successful enough to lead us back to the early Nike and tell more wonderful stories; hopefully the following ten things we can see in his biography.
10 How close Nike is to ending a contract with Tiger Woods
When Tiger Woods' peach scandal came to light, many sponsors gradually withdrew their contracts, but Nike stood behind Tiger Woods, and Nike even released a rather controversial advertisement related to his scandal, considering that Phil Knight spent a lot of money to sign Tiger Woods in 1996, so did Phil really want to cut Tiger Woods, a talented athlete who brought unlimited business opportunities to Nike Golf?
9 Nike tried to buy Under Amour?
A few years ago, there was a message circulating on Wall Street that Nike wanted to buy Under Amour, but Under Armour CEO Kevin Plank had no interest in selling Under Amour, and since then, Under Amour, a sports brand that started out as Baltimore, has gradually developed into a sports brand that has competitive pressure on Nike, Phil said Amour and Adidas were very competitive businesses; it could be seen that Phil didn't treat his peers lightly, unlike Nike's loyal fans; and no one didn't expect Phil Knight and Kevin Plank to sit down for dinner together to discuss the issues.
8 What is Phil Knight's favorite pair of shoes?
Phil Knight himself said his favorite shoe is the Air Jordan 4.
7 What if Air Jordan didn't happen?
We believe that although without Michael Jordan, we will love Nike; but maybe Nike will not be as strong as it is today, but Nike will certainly be the first few players in the sports product company; because in Beaverton, there are too many proud innovations and breakthroughs happening in Nike at any time; if Nike does not sign Michael Jordan, which player will take on Nike's marketing strategy model? Could it be Patrick Ewing, and will his sneakers be named Air Ewing?
6What is one of Nike's biggest regrets?
Maybe we won't read Phil Knight thinking about Nike's past failures, when people see Nike developing a very high-tech Fuelband, they are ready to buy, but then as consumers gradually withdraw their Fuelband, Nike does not impress a few consumers; and the lessons of the 7th King of the Ring of France Armstrong, we may be able to appreciate Nike's frustration...
5 Highly criticized foundries
Not everyone is a big fan of Nike, especially those who work in foundries with extremely low wages; Phil Knight touches on this issue in his new book, telling us in advance that Nike will solve the problem later.
4 Who is Phil Knight's most admired athlete?
The answer, of course, is Michael Jordan, who has brought billions of dollars in sales to Nike; and to know that Phil Knight is also a runner, perhaps his answer will be Steve Prefontaine, knowing how much Phil Knight valued the star runner when Nike was founded.
3 Would Phil Knight consider the Air Jordan 2 to be the worst Air Jordan?
The design of the Air Jordan 3 saved everything, but was Michael Jordan because the design of the Air Jordan 2 was really unsatisfactory? Italian-made "shoes", this is the reason why Michael Jordan considered leaving Nike, in the first 5 generations of Air Jordan, it seems that the second generation is indeed a bit unpopular compared to other sneakers.
2 Who will be the player Phil Knight wants to sign?
Phil Knight said in an interview with USA TODAY that the player he most wanted to sign was Roger Bannister, Roger Bannister broke the world 1 mile record at the time with 3 minutes and 59 seconds, he was also the first person to run 4 minutes in the 1 mile race, hailed as a symbol of breaking the human limit, although his record was broken after 46 days, but his reputation did not diminish; except for Roger Bannister, Phil Knight wants someone who might not be a football player in a major U.S. sports league? Rugby player? Imagine if Reebok hadn't gone out of his way to keep up with Allen Iverson, how much of a boost Would Ive Iverson, who wore an Air Jordan 11 Concord during college, have been given Nike a contract in the NBA?
1 How does Phil Knight think about the crazy shoe market and sneaker culture?
What would Phil Knight really think when he saw so many crazy stories about sneakers over the past few years? Whether he developed sneaker culture consciously or unconsciously, maybe we'll see him talk about it in this book next year.