Mao Daqing, founder of Ucommune Factory, believes that the world is ultimately young, because the beginner's heart is full of possibilities.
At a young age, Phil Knight would run every day. He gets up earlier than anyone, eats slices of toast before the birds chirp, before the sun shows his face, puts on his shorts and sweatshirt, fastens his green running shoes, and quietly "slips" out the back door. After stretching his legs, tendons, and lower back, he struggled down the cold road deep in the morning fog while complaining disapprovingly: Why is it always so hard at the beginning?
CEO of Nike Corporation
Phil Knight
Phil Knight
At a young age, Phil Knight often thought about life.
He watched the geese closely arranged in a V-shape—he had read in one book that the geese behind the array were in charge of cruising, and it was enough to pay eighty percent of the effort of the first goose. Every runner knows this, and it's always the hardest and riskiest to run ahead. However, he still wanted to be the head goose and go on an adventure, and he had a crazy idea.
In his youth, Phil Knight was always eager to break through himself.
He asked himself, "Why do I still feel like a child?" "The 1960s were a time when the spirit of rebellion in the United States was rife, and I was probably the only person in the United States who didn't do anything rebellious." I simply couldn't imagine myself making any unexpected moves. "I want to leave a personal mark on the world, I want to win, I want to play myself."
And what are you doing, thinking, and longing for when you are young?
Maybe we haven't seriously analyzed the world, tried to think hard about our lives, and planned our future well... Perhaps we can learn from the book "Shoe Dogs" (Teen Edition).
In 2016, Zhanlu Culture introduced and published "Shoe Dog", in "Shoe Dog", Nike founder Phil Knight personally told the process of Nike's "from 0 to 1": as an ordinary person in Oregon, usa, he decided to enter the field of running shoe sales out of his love of running, starting from $50, leading a strange "miscellaneous army", wandering on the cliffs of bankruptcy at any time, and finally creating a strong sports business empire. Make the Nike logo one of the few trademarks that can be easily recognized by people around the world.
In 2017, "Shoes and Dogs" was translated by Mao Daqing, founder of Ucommune Workshop, and published by Chen Lu Culture in China, and was strongly recommended by entrepreneurs and well-known sports figures such as Liu Chuanzhi, Xu Xiaoping, Kai-Fu Li, Wang Qiang, Liu Xiang, Li Na, etc. It has always occupied a high position in the circulation of domestic and foreign translations, which is deeply loved by readers, and at the same time, it is also widely circulated in the entrepreneurial community.
Mao Daqing
Founder of Ucommune Workshop
Ucommune Workshop Community
In 2018, after a year of preparation, the youth edition of "Shoes and Dogs" has received various reviews, including the original author, and will be officially published soon. In this edition, author and Nike founder Phil Knight has added content specifically for teenagers. In the process of publishing the youth edition, the publishing institution invited seven youth representatives, Nameng Ding, Du Yilin, Li Nian, Chen Siyu, Wang Siyu, and Wu Jingtong, to participate in the publishing work, listened to the opinions of young readers, and made bold innovations in text, typesetting, and decoration. Phil Knight and Mao Daqing once again poured out the preface for the youth version.
"I believe that this book will be of great help to teenagers, looking for the direction and meaning of life, daring to challenge themselves, and cultivating a strong will to grow in adversity."
This is Mao Daqing's expectation and wish in the preface to the teenage edition of "Shoes and Dogs" in Beijing, China. At the same time as he wrote the preface, Mao Daqing also summed up three suggestions for young entrepreneurs in combination with the content of the book: you can start, decide bravely, and never stop.
About to start
After Phil Knight had a great time at Waikiki Beach, the last thing he wanted to do was pack up and head back to Oregon, but he couldn't bear to travel the world alone. "Go home, get a normal job, be a normal person." A faint voice inside told him. However, another faint voice also insisted: "No, don't go home." Go on, don't stop. "The next day, Phil Knight submitted his resignation to the company." It's a pity that you have a pretty good future as a salesperson. A manager said. That afternoon, Phil Knight bought an open ticket at a travel agency just below the block, suitable for any flight to any place within a year. So Phil Knight packed up his backpack and began a round-the-world trip.
About brave decisions
Phil Knight works six days a week at PwC, an accounting firm, spending early mornings, late nights, weekends and holidays at Le Cordon Bleu (the predecessor of Nike). He has no friends, no exercise, no social life, but is fairly satisfied. He said to himself: "My life has been out of balance, there is no doubt about it, but I don't care. In fact, I want to be more unbalanced, or reach another imbalance. I want to put every minute and every second of my day into le Cordon Bleu. I wanted to leave Puhua, not because I hated it, but because I wasn't really me. I want what everyone is after – be yourself, with all your heart. Phil Knight told her wife he didn't want to work for anyone at all. He wants to build his own business, and in the future he can proudly point to everything he has built and say, "This is what I did." It was also the only way he felt he could make life more meaningful. So Phil Knight quit a stable job and began to venture into a business.
About never stopping
In the process of starting a business, Phil Knight has experienced many difficulties and obstacles such as the betrayal of partners, the face of the bank, the framing of competitors, etc.; after shaping the Nike brand, his company's business operations are always in two extremes: extreme smoothness and the brink of collapse, and these two extremes often exist at the same time. Phil Knight spent a long time in debt for a long time. He was familiar with the feeling that every night after going to bed, every day after waking up, he would owe more money to others and could not pay it back. However, he has persevered until now.
Phil
Knight
Phil Knight's youth
Phil Knight, who has traveled all over the world and ventured to start Nike, once said, "Our lives are quite short, shorter than we know, as short as morning runs." I want my life to be more meaningful, to have purpose, to be creative, to have a pivotal position. Most importantly, I want to be different. ”
Mao Daqing has repeatedly mentioned the impact of "Shoe Dog" on himself and entrepreneurship in different public occasions, he confessed that in the process of reading "Shoe Dog", as if he was the author himself, when Phil Knight was terminated by the partner, Mao Daqing also seemed to feel empathy; when Phil Knight's eldest son drowned in a foreign country, he already had 2 children, he felt extremely heartbroken, tearful, and difficult to restrain himself. From these two moments alone, Mao Daqing fully understood the helplessness of Phil Knight and the hardships in his entrepreneurship, "In this predicament, towering trees often grow. ”
Now, most of the young generation in China has gotten rid of the starting point of their fathers' work and life for the basic purpose of survival, at this time, facing a fiery life with the spirit of entrepreneurship will be able to lead them to overcome all unknown difficulties and lead them to new and greater achievements. In the youth edition of "Shoes and Dogs", Mao Daqing hopes to let more new young people and young entrepreneurs in China find new goals in their lives, experience the eternal struggle and the power of not accepting defeat hidden in the human body, and write their own legends.
Mao Daqing said that today's new young people in China are full of infinite possibilities, if they inherit and inherit the core spirit of entrepreneurship, especially "shoe dogs", they can start, bravely decide, never stop, and will surely bring themselves an extraordinary life, thus bringing impetuous forces to society.
(Image courtesy of Internet & Ucommune Workshop)
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