"Old Jia still kept me, but my idea of starting a business was more resolute." When it came out, it gave up more than a hundred million shares with a market value. ”
When Zhang Te said this, the interview was nearing the end, and judging from the way he talked about his products and the whiteboard behind him with a neat work plan, he was no different from the CEO of the startup that Tiger Sniff had interviewed. At this time, Zhang Te sat in front of Tiger Sniff as the chairman of Changlu Holdings, the founder and CEO of Yidong Technology, and his positioning for himself was that he was in the "entrepreneurial dog V1.0 stage".
Two months ago, he just resigned as vice president and secretary of the board of directors of LeTV, and the old Jia he said referred to Jia Yueting. In June this year, Zhang Te proposed to Jia the idea of leaving his job to start a business, and in October, he officially left LeEco.
The secretary of the board of directors of the listed company hung up his boots and returned to the sports circle with his left front waist
Speaking of Zhang Te's experience, some media have commented that "life is too good to waste chess", public information shows that Zhang Te, born in 1980, obtained a master's degree in finance from Peking University at the age of 25. Since 2007, Zhang Te has worked in Ping An Securities Investment Bank for nearly 5 years, the highest position is senior business director, in November 2011 he jumped to LeTV as the director of the securities department, and was later reused by Jia Yueting all the way to vice president and secretary of the board, he participated in the process of LeTV's market value from 5 billion yuan to 150 billion yuan.
Judging from this resume, Zhang Te seems to be a capitalist who has been following the financial route, but you won't guess that his original idea was to become a professional footballer.
"I was in football school in high school, and at that time our school would train a lot of reserve players for the provincial team every year. I kicked the left front and the explosiveness was stronger. But then my toe hurt and I broke my bones and couldn't take that road. ”
The football dream is not completed, but Zhang Te has maintained contacts with people in the sports circle in the following days, accumulated a large number of industry contacts and resources, coupled with the financial background, and then encountered the current sports industry outlet, Zhang Te believes that the timing of his departure from LeTV and the entrepreneurial direction he chose are correct.
"Sports socialization" may be a correct direction for sports entrepreneurship
He has set his sights on the field of mass sports, and the product he founded is now called "Parteam", which is an online social app serving the sports community and clubs. To put it simply, it is to move the social networking of acquaintances based on sports hobbies online, do some extension in the natural characteristics of integrating fragmented resources through the Internet, project to offline competitions, and realize the commercial value of the sports community.
In fact, before doing the "dispatch team", Zhang Te has already made a small test of sports entrepreneurship through investment. He invested in a startup team that made reservations and found coaching apps, but soon homogeneous products on the market sprung up, and Zhang Te also realized that this model was a completely false proposition, and he decided to abandon the product. Since the middle of this year, Zhang Te has gradually realized that "sports social" may be a correct direction for sports entrepreneurship:
"But at what point you cut in, it's important. Because at that time, we could already see many products such as Fun Motion and Gollum doing sports socialization, so how should we cut into sports social? In fact, in the entire social field, there are almost no forms based on 'group social'. The so-called 'group social' is the specific relationship between a group of people and another group of people, and the sports field is inherently characterized by group and organization, such as sports teams, clubs, interest groups, and fan groups. This type of product is currently very scarce in the market. Then I wondered if we could have such a platform, there may be some users in the form of party contact, some people in the form of team, which is also the origin of our product name. ”
Zhang Te introduced that the core users on the "dispatch team" are the "captain" and "ball head" in sports activities, relying on their matchmaking, organizing people with common sports hobbies online and offline on the "dispatch team", and "sending a team" to try to solve the three major needs of this group:
1, the needs of organization: a handful of people gathered together is not a personal behavior, it is necessary to organize, to define who is the captain, who is the team member, who is the cheerleaders, this product helps this group to define the role relationship between people;
2, professional needs: whether it is a private team club, or a community interest group, if you want to play well, there are professional appeals. For example, playing a game, there are score requirements, confrontation requirements, participation requirements, etc.;
3, the needs of commercialization: in the group owner social, a group owner is actually sticky, a person can activate the entire group, this group effect can be realized.
For point 3, Zhang Further explains:
"The traditional offline small group of people looking for sponsorship, the power is too thin, basically can not be achieved." But a large platform can aggregate a handful of people, like a super large club, at this time can be made into a whole kind of commercial sponsorship, all the requirements of behavior, such as the requirements of exposure, everyone is consistently realized. For sponsors, there is no need to invest in a single club like Evergrande, you can invest in the collection of 100,000 clubs at a time, this effect is more accurate and more focused. The authenticity and integrity of the data is better than the effect of voting for a big club. ”
In the future, Zhang Te hopes to develop the commercialization of grassroots clubs on this basis.
The first two needs can be solved by relying on the instrumentality of "sending a team", which provides a set of standardized tools to realize the needs of users to find competitions, register, book, collect money from members, formulate grouping and schedules, rank after the game, and share. Zhang Te believes that such a platform with both instrumentality and sociality fits most of the application scenarios of private competitions, which cannot be done by WeChat groups.
The last requirement is to rely on the operational ability of "sending a team" to integrate resources, which is also a major challenge that Zhang Te believes that the team is facing now, and he urgently needs to supplement the team with operational masters.
The inertia of financial pitchers: buying while starting a business
According to the data provided by Zhang Te to Tiger Sniff, "Pisang" has accumulated 800,000 users since it was launched in September, of which more than 200,000 users are independently accumulated by the "Dispatch" App, while the remaining more than 500,000 users are from another comprehensive sports social application acquired by Zhangte, "Sports Cool", "In the future, I will not rule out that I will also do diversification, so I am now doing some diversified layout," Zhang Te said, after the acquisition of "Sports Cool", they quickly integrated their business into "Sports Cool", in the product function, Do addition in terms of users and resources. In terms of user volume, Zhang Te's goal is to reach one million users by the end of the year.
Zhang Te revealed that the next acquisition target is already under negotiation, and he will have more acquisitions in the future. He still carries the inertia of financial pitchers, trying to use the resource integration ability of capital to accelerate his entrepreneurial process, "The number of users is on the one hand, and the team has a certain brand." I also hope to build branches across the country now, but I would rather buy some of them directly than build them myself. The logic of his acquisition is to select entrepreneurial teams that do not have much overlap between users and "teams", and have their own strengths in products that can complement the "team".
In terms of profit model, Zhang Te said that their main income methods can be divided into two blocks, 2C this piece includes charging user registration fees, access to e-commerce, etc., 2B this piece through manufacturer sponsorship title, advertising to obtain income. From the previously abandoned booking products to the current "dispatch team", in half a year, Zhang Te's team has organized more than 500 matches. At present, the "dispatch team" to host the world 5-a-side football World Cup in China is being held in 14 cities, 32 teams in each city for group stage and round-robin matches, the cumulative number of games is about 2000, in the team as a unit, each team to pay a registration fee of 1500 yuan to the "dispatch team", in addition to the income of the manufacturer's naming. Zhang Te said that to host such an event, the income of "sending a team" is about 1 million.
At present, the "dispatch team" has completed the Pre-A round of financing, in addition to 5 million cash, there are 5 million resources. The funders of this round of financing include international footballers Wu Xi and Zhang Linpeng, and the 5 million resources refer to the interaction between these star investors and the "dispatch team" in the future, and the support and support in publicity. Zhang Te is looking at these star resources, he did not intend to carry out Pre-A, he bluntly said that he did not have financial troubles in starting a business. Zhang Te revealed that the A round of financing is under negotiation with several funds, and the financing scale is about 20-30 million yuan.
Zhang Te, who is not bad for money, how will he use this money after getting it? Zhang Te talked about his "5 elements theory of the sports industry":
"The most important thing in our sports industry is 5 elements: one is people, the second is products, the third is operation, the fourth is resources, and the fifth is capital. After I took the capital, in fact, it was mainly invested in the first four aspects: product development and technical team, operation, access to third-party venues, etc. But capital also has another meaning is mergers and acquisitions and investment, after I took the money, in the capital will continue to acquire, invest, invest in good IP, only better resources to enter, the product can be done quickly. ”
The Post-LeTV Era: The Things Old Jia Taught Me
Capital thinking + Internet thinking
In the four years of LeTV, Zhang Te, who is well versed in market value management, "assisted" LeTV to become a star company of the entrepreneurial version, and he also told Tiger Sniff that LeTV left him with many positive influences:
"First, LeEco is a company that is good at innovation, and it always wants to lead the industry, so the sense of innovation must be cultivated." Then there is (LeTV) pay attention to the pursuit of the ultimate in product operation, the pursuit of speed. I think what is more important is that Internet thinking, including the innovation just mentioned, is actually a manifestation of Internet thinking. So in essence, it is to gradually change my original thinking from capital thinking to Internet thinking. Capital thinking, it depends on a truly geometric way to solve problems. For example, if you invest in mergers and acquisitions, you are not doing business in a single single, but through this amplification effect to do integration, it needs PE, it needs price-earnings ratio. Internet thinking, it values the user, is the pursuit of experience as the premise. The combination of these two (thinking) can have a greater effect in an enterprise. ”
Only by closing the loop can there be a future
Another outstanding performance of LeTV imprinted on Zhang Te is his emphasis on multi-point layout and the formation of a "closed-loop" business model:
"In the future, I think my entrepreneurship can be more layout, and then eventually string into a ring of ideas, will gradually land." Now the really valuable business model still has to go in this closed-loop way. It is not necessarily said that it is ecological, that is, if it is a closed loop, the user can have a loop in your closed, not that you establish a set of service systems and eventually become a service island. Don't let the island stay there, in the long run, the island mode will be lost. For us, I hope that in the end, the people involved in the movement that we cover, the whole process of all their movements, the so-called whole process, that is, what is needed before, during, and after the movement can be realized on our platform. ”
When Zhang Te decided to leave, Jia Yueting had offered that LeTV could give Zhang Te financial and promotion help in the future, but Zhang Te still negotiated with Jia and decided that he would develop independently in the future, "because I think as a startup company, if you have some such a team effect, it is not good." ”
Now Zhang Te is looking forward to a "breaking point", perhaps next year's Olympic Games, or maybe the World Cup, he believes that his products need such a time, And China's sports industry also needs such an opportunity:
Figuratively speaking, the sports industry is now similar to a boiling hot pot, but its lid is covered, and the people inside feel particularly hot, and some people outside can feel the temperature. But there are not many people who are really willing to jump inside and invest capital in it, and many people are still more cautious, because the sports industry is still just starting out, depending on when it breaks out. ”
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