13:50 on September 2, 2016, Xinding Group Building.
When talking about his father, the 47-year-old burly man in front of him had a little wet corner of his eyes. Perhaps sensing that he was a little out of shape, he smiled embarrassedly, straightened his body slightly, and in an instant, the calm and determined business elite returned.
But we know that the experience of skinny fathers resigning from public office for their six children and returning to the countryside to raise their children has planted a seed of gratitude in their hearts. This seed, sprouted when they are working hard to start a business, let them know how to endure hardships and learn to persevere; when they are successful, they will blossom and bear fruit, so that they can be more aware of their responsibilities and responsibilities, drink water and think of the source, and give back to the society.
Rise with Yichang in hard work
At the end of the 1980s, the construction and completion of the Gezhouba Water Conservancy Hub Project made the beautiful small city of Yichang an eye-catching hydropower city. A few years later, Yichang ushered in the construction of the Three Gorges Project, which became the world-renowned hydropower capital. People with the dream of finding the first bucket of gold in their lives have come to this vibrant city.
In 1987, the three brothers He Wenzhong, He Jiangang and He Jianjian, who came to Yichang together, also became one of them, and opened their own entrepreneurial road in a 40-square-meter paving.
Time took them from the Hongxing Road Vegetable Market to the Great South Gate, from College Street to Xianfu Road, and the scenes in the memory of the old Yichang people were reflected in them one by one.
In He Jiangang's view, it was the opportunity to change their own situation, in the early 90s, the state built the Three Gorges Project, they had no relatives, they did not have any lofty goals, just held a simple idea, this place has so much work, do a good job, you will certainly be able to find their own way of life.
At that time, Chinese society was still at the threshold of social transformation, and all walks of life were in a state of barbaric growth. The He brothers, who have no connections, never pick work, whether it is two packs, three packs or even do not know how many packs, whether they make money or not, they will do it if they have work, and the quality is strictly controlled. They know that as gold diggers, the quality of their work is the foundation of their future foothold, that is, the labels that others have labeled them.
"People from all over the country flocked to the gold diggers, and the only difference in our bodies was that we did everything, starting from the gutters brick by brick, eating a big pot of rice with the workers, and sleeping in a tin room. Slowly from two packages and three packages are not, to establishing trust with the Three Gorges Company and signing a contract with us directly. He Jiangang described the original past in this way.
Doing what others don't want to do, eating the hardships that others don't want to eat, and starting from sporadic dirty work is a quality that an entrepreneur should have. Indeed, it is this hard work that has forged the foundation of Xinding today. From the second package, the third package is not, to the Three Gorges Corporation directly to them to do business, relying on this hard work and integrity. Xinyi has also become the core part of Xinding Group's future corporate culture.
Take responsibility in the storm and take off
Located in Wujiagang Government Affairs New Area, Xinding Group Headquarters is a landmark building in Wujiagang District and a testimony to the vitality of private enterprises in this national economic demonstration zone. In the general manager's office located on the fifth floor of the headquarters of Xinding Group, He Jiangang, general manager of the group, pointed to the auto parts city next to the headquarters and said slightly proudly, "You know? Two-thirds of the merchants here have been following us for 20 years! ”
In 1996, Yichang launched urban governance, one of the important contents of which is to ban the street repair merchants who have a greater impact on traffic and the environment. The sharp-minded Ho brothers feel that there are huge business opportunities here. There will be more and more cars, but the professional auto parts market does not, and this contradiction of supply will definitely create a professional auto parts market.
After some thought, they set up the Xinding auto parts market, accepted the original unqualified shops, solved the problem of market settlement, and also solved the employment problem of the group of personnel who fell in the urban rectification. The idea was also endorsed and supported by the government.
Almost at the same time as Yichang's urban governance, the financial crisis in 1997 also came, and when the auto parts city that had just been opened officially needed money, a check would be issued, and the bank could not withdraw the money.
"When it was difficult at the beginning, there was no ten thousand yuan in the account, and every day from noon to noon, several people wore a small hot pot and mentioned steamed bread for lunch." After many years, recalling the time when Xiling Auto Parts City was founded, He Jiangang said.
Fortunately, the merchants recognized the three Brothers of He's personality and market management, and everyone shared weal and woe and worked together to find ways to overcome difficulties. Many merchants have followed Xinding for 20 years. Xinding Auto Parts City has also gone through the most difficult period and has gradually grown and developed.
"In your most difficult time, there is a group of people who accompany you and believe in you, in addition to not abandoning or giving up in faith, it is more that you deserve to believe." 」 This experience has also made "responsibility" one of the three words that Xinding always emphasizes. "You must be worthy of the employees who follow you, and you must be worthy of the merchants who accompany you." Every Xinding person must have the courage to take responsibility and keep in mind their own responsibility. He Jiangang said.
Vision promotes structural adjustment
After the financial storm, Xinding also began to think about the adjustment of the industrial structure. An expedition in Germany touched them deeply, "You want to see someone else's factory, and no one else will take you to the production line." He Jiangang said. In the face of the fragility of the economy when the current financial crisis came, the most fundamental thing is that the industry is weak, and what we need to do is 'industrial power'. ”
At the end of 2006, Xinding began to "explore the industry", the company invested in the construction of dongguan export luggage foundry, the peak period of the production line crowded, more than 3500 people were busy on the 20 production lines, a factory to the place where the exit of the black pressure, the whole factory is a thriving scene.
But at the end of 2006, Xinding still chose to sell the factory, at that time there were many people who did not understand, did not understand that it was not important, and soon Xinding's choice was verified - the 2007 world financial crisis, the blow to the export business was fatal.
Xinding's end to this risk aversion is: "The development of information, the changes in grass and trees are related to everyone. The argument that the core technology of the industry is missing is once again being verified. Although it sounds a bit of a "butterfly effect", it has to be admitted that as enterprises continue to grow, there is an increasing need to perceive the external environment, especially as a large enterprise.
After this, Xinding established a "1+3" development model, based on mature commercial and real estate sectors, focusing on breaking through the three major sectors of biotechnology, medical treatment and new energy.
For example, the natural gas produced by new energy projects and the same standards as the G20 Summit has been applied to real estate and biotechnology projects to achieve zero emissions throughout production. Green and environmentally friendly production will be the core technology of enterprise development in the era of Industry 3.0.
Responsibility motivates giving back to the community
The greater a person's ability, the greater the responsibility on his body, not to mention the large and medium-sized enterprises like Xinding, more and more social responsibilities also follow. After the "industrial power" and "healthy China", the concept of social responsibility has also been put on the corporate agenda.
Enterprises should pay attention to the society, but also pay attention to the poor population, which is the impression left by Xinding.
He Jiangang said: "At that time in the countryside, the best thing I remember eating was rice with chaff. There are many people in the family, there are six sisters, when exchanging meat tickets for meat, they never dare to change lean meat, because fat meat can boil oil, otherwise there is no oil in the dish. ”
"Go out and do it, come back if you can't, and come back to have food to eat." This was the old father's account to the three brothers. Nowadays, Xinding is no longer the few young people who go out to work hard to make ends meet, they grew up with Yichang and left the best age here.
After the company grew stronger, in the words of He Jiangang, "did what an entrepreneur should do" - initiated the establishment of the Yichang Siyuan Charity Foundation in Hubei Province, and took out 1 million yuan every year to fund 50 children to go to college. In addition to student assistance, there is also precision poverty alleviation, here is not directly to give a sum of money so simple, but through Xinding's own industry, to drive the poverty alleviation target, the formation of a conscious virtuous circle.
The meaning of "win-win" has been reinterpreted by Xinding people: it is not just a win-win cooperation between enterprises, nor a strong alliance between individuals, but also the need to include social responsibility, so that more and more people work together to share the fruits of development.
It is quite appropriate to talk to He Jiangang
Quite Right: What is Entrepreneurship?
He Jiangang: First of all, the spirit of persistence, taking social affairs as one's own business; then there is independent judgment, just like doing industry can not follow the trend; and there is also a very important point is the patriotic spirit, believing in the land under your feet, believing in the people on this land.
Quite appropriate: Xinding twenty years, what successful experiences can be shared in the development process?
He Jiangang: It's not a success, but in fact, looking back now, there are many things that can be done better. But I have to say that the choice of several times in the industry, several times of persistence are correct, which has a lot to do with our insistence on not doing projects that are contrary to the environment and do not do projects that are contrary to the laws of nature, which may be the successful experience of Xinding.
Quite appropriate: The development of Xinding is obvious to all, can you share some experience or advice for young entrepreneurs?
He Jiangang: From the level of high-rise buildings, young people should be more to the front line of wrestling and grinding, which is conducive to their own growth, and in addition, products must have the spirit of craftsmanship, do not forget the original intention and firm belief. What you want to do, you must persevere.
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Author: Li Guanjun