Recently, Italian brand diadora released a pair of gold brasil football shoes that sold for £230 and were sold out, and many people asked me where this came from. Before we introduced 14 representativedia endorsement stars and 14 classic sneakers, in fact,diadora shoes, the history is not very long, born in 1978, and the name of its most classic sneakers is brasil (Brazil). People will definitely wonder how Italian football shoes are called Brazil. Today we will introduce the brasil football shoes and his endorsement stars.
Just said that the diadora football shoes were born in 1978, his first spokesperson is Juventus star Bettega, the famous Italian 70s striker, in the 1978 World Cup began to use the first diadora football shoes, because the begatga is less whitehead, not yet retired is a silver hair, nicknamed white feather white hair, so the diadora company also launched white shoes for him. Bettega's absence due to injury at the 1982 World Cup fulfilled Rossi's myth. After retiring, he became the management of Juventus and was one of the Big Three of the Bianconeri.
However, at this time, thediadora in the field of football is still a newborn calf is not afraid of tigers, can not shake the adidas, puma and other brands, after the end of the 82-83 season, Betga went to North America to join the Toronto Blizzard Club. Diadora spent a lot of money to sign Brazilian superstar Bai Bai Lyzico, who had just joined Udinese, and launched an exclusive sneaker for Zico, called Brasil, Brazil. In his first season in Italy, Zico excelled, scoring 19 goals, winning the Serie A Silver Boot and being named the world's best player by British football magazine. However, the following season, Zico was plagued by injuries and lawsuits, and played half a season away from Italy and returned to Brazil.
But Zico's push for diadora in football is still very obvious, and after a few years of growth, diadora has set its sights on Milan's Dutch Three Musketeers, who initially spent $3.5 million a year signing Basten, who were going to sign Gullit on the same contract, but another Italian brand Lotto bid 4 million to steal Gullit. Diadora was then only able to sign Rijkaard, who had been using brasil football boots in milan early on, and Diadora had also introduced his own signature pins.
In the 1990 World Cup, Diadora took advantage of the home field to frantically sponsor stars from all over the world, in fact, the most dazzling was the son of the Argentine wind, Caniggia, who also wore the Dialora World Cup brasil that year, and he showed unparalleled speed in the opener with Cameroon. In the quarter-finals, he killed Brazil. Unexpectedly, he also forced the Italian team to a dead end, and finally Italy was eliminated by Argentina on penalties and missed the World Cup final. Unfortunately, Caniggia later lost the patronage of diadora because of drug use.
At this time,diadora has also played a world in English football, England's best winger Barnes, is also the spokesperson ofdia, the Jamaican star has super physical fitness and excellent technology, is Liverpool's main player in the era of dominating Europe, he has also been using brasil shoes, this shoe with tadpole text brasil on the tongue is the style of the mid-90s, when the Colombian black panther Asprila wore black and red.
At the 1994 World Cup, Diadora debuted the brasil soccer shoe with a coloured upper, and the Italian team's three-legged sneakers Robert Baggio, Dino Baggio and Signori had used the blue brasil at the same time in their first group stage. The shoe was absolutely stunning at the time, but it was also too high-profile, and the star later wore back to his familiar style, DinoBaccio's outstanding performance in the 1994 World Cup, a long-range shot through the Spanish gate, unforgettable.
The following is adiadora spokesperson who must also be deeply influential, the Italian skinhead Viali, he was the spokesperson for asics in his early years, but wore copa-modified ASICS sneakers, after shaving his head, Diadora found this shining business opportunity and signed a contract with Viali. It didn't take long for Vialli to win the Champions League as captain and later move to Chelsea in the Premier League. The diadora sneakers used by Viali are a special version of the Brasil Pro, with crossed toes, the same as Giorgio Wea's red boots, but in a different color. Vialli is a famous rich second generation in Italy, and his family is very rich, and this sponsorship fee is a small meaning for him, even if it is a spokesperson for the country. Today's sharing is here, next time we continue to introduce the small characters of the diadora brasil spokesperson, the Ninth Master will be the finale.