After Via, another top Internet celebrity with goods overturned! Recently, the head anchor Sydney, who has 18 million fans, fell into the cusp of the incident because of the "two 0.1 yuan goods to 999 yuan sky-high freight" incident, after the incident, the Sydney team did not officially agree to the refund at the first time, but allowed public opinion to ferment, until September 3, Sydney issued an apology statement, it is inevitable that there is a risk of saving the word-of-mouth street...
01,999 yuan freight caused by the "tragedy"!
Many netizens' cognition of Sydney is still stuck in the "Wang Sicong's predecessor" stage, in fact, in recent years, Sydney, who has caught up, has laid its own piece of the sky in the live broadcast of the jianghu by relying on multiple resources.
In the past 2020, Sydney created a total of 3.986 billion yuan in sales, ranking fifth in the whole network, which is more than 2 times that of Luo Yonghao, and in the past August, Shirley became the runner-up of the whole network live streaming with a sales performance of 2.54 billion yuan, second only to Via.
However, such a high-ranking top stream anchor with goods has been questioned about the routine fans in the live broadcast room, which is intolerable!
On August 26, Sydney set up a total of 700,000 copies of the 1-cent spike commodity on the day of the Fan Festival, which was originally for the benefits of fans, grabbed to earn, we understand the second sale commodity, grab the pure fight to see the luck, and are free shipping, but Sydney's 0.1 yuan spike, but stunned out of the moth:
According to Jimu News, Mr. Liu of Shijiazhuang, Hebei Province, said that he grabbed 1 cent of electric toothbrushes and 1 cent of throw pillows through the Sydney live broadcast on the evening of August 26, and he was very happy to pay but found that there was an extra 999 yuan of freight, which was not light for him.
Mr. Liu first contacted the Customer Service of the Sydney store for the first time, but what he got was the reply that "Mr. Liu's area is not shipped", if the product is needed, Mr. Liu must pay 999 yuan postage to arrange the delivery normally. Mr. Liu's location is the capital of Hebei Province, and these 2 products are far from 999 yuan according to the original price, so mr. Liu's explanation of the Sydney store is obviously unacceptable.
Not only Mr. Liu, on the black cat complaint platform, we have seen that at least 20 users have launched a collective complaint against the Sydney live broadcast room non-refund 999 freight incident!
Many netizens can't look down, have left comments on Sydney eating is too ugly, this wave of benefits that may be well-intentioned, because the "routine" is full, overturning has become inevitable.
On the afternoon of September 3, feeling the pressure of public opinion, Sydney finally issued a statement on the sky-high freight incident that it could be refunded and apologized, but many netizens did not buy it, and what was more ironic was that on the night of the August 26 Fan Festival, Sydney's other product, Mrs. Crab, also overturned.
Sydney Weibo more than 14 million fans, Taobao live broadcast fans is nearly 20 million, such a huge fan size, is the cornerstone of the success of its live streaming goods, it can be said that the fans have achieved Sydney, and how does Sydney give back to fans?
02, Behind the Sydney Aura: Tired "Black History"!
After we pulled the scale for a long time, we had a surprising answer, relying on Wang Sicong's ascension to the throne is a label that Can't be erased from Sydney, but objectively speaking, after breaking up with Wang Sicong, Sydney relied on the resources of herself and her current husband to maximize the traffic accumulated during the good friendship with Wang Sicong.
Traffic is business, Sydney has traffic has commercial value, she has also been selected into the Forbes under 30 elite list, and also "admitted" to Ma Yun's Lakeside University, further expand the circle of networking, and make the career prosperous. But don't ignore the black history of Sydney live streaming because of these superficial auras:
On September 5, 2021, some users complained that the annual lottery prizes in Sydney Live Broadcasting Room were falsely exaggerated and not exchanged truthfully, and the amount involved in the lawsuit was as high as 150,000 yuan
On August 25, 2021, some users found that the Lai Penny Anti-Gravity Essence bought in the Sydney live broadcast room, newly disassembled, was actually activated, and for the fake, asked for a refund and gave an explanation.
On August 24, 2021, some users complained that the Original Cut Steak of Daxidi bought in the Sydney live broadcast room involved exaggerated publicity, purchased three large bags, each bag contains 5 small pieces of steak, but after eating three pieces, it was found that most of the steaks were fascia that could not be swallowed, and contacted the after-sales service to ask for a proportional return refund, but was told that it could not be returned.
On June 22, 2021, some users bought fake goods in the Sydney live broadcast room, there was no way to complain, Tmall International has so far refused to return the state, so that the user has no choice but to encounter exposure on social platforms, she said, "Everyone be careful of big v net red Tmall These merchants who hang sheep's heads and sell dog meat."
In September 2020, Sydney openly sold taylor swift relatives and friends limited sweaters in the live broadcast room, and this is obviously not for sale, even taylor swift official has not yet sold and shipped, Sydney has already made a good version for sale, intending to rub the international superstar traffic to harvest, the incident caused mold fans to be angry, have prepared to collectively sue, see the situation expand, Alibaba came forward to mediate before finally settling, otherwise Sydney Light lawsuit and compensation is enough to drink a pot.
……
Because there are too many cases to list, further ahead, there are also exposed by the media to sell fake big brand foundation liquid, sell fake bags and so on.
Even on May 5, 2019, Hangzhou Chenfan E-commerce Co., Ltd., a Sydney (Zhu Chenhui) company, was ordered by the relevant departments to stop the production and sale of unqualified jeans for passing off unqualified products as qualified products, and fined 2500 yuan.
Sydney, which has been involved in false and exaggerated publicity and selling fakes and selling fakes, and is still active in the live broadcast room, how long can it continue to "harvest"?
Quoting Guangming Network, as long as consumers rush to buy goods through the Sydney live broadcast link, the Sydney party should follow the price agreed by both parties (even if it is only a penny!). To provide relevant goods or services to fans, and the Sydney party sets the freight rate of the goods to 999 but explains that for the non-delivery area, the Sydney party unilaterally decides not to ship to the fans, which is clearly a breach of contract and should bear the corresponding liability for breach of contract!
The Code of Conduct for Online Live Broadcast Marketing stipulates that "online live broadcast marketing activities shall fully, truthfully and accurately disclose commodity or service information, and protect consumers' right to know and choose in accordance with the law", and all anchors, including Sydney, should ensure that the goods or service information is true and legal, and must not falsely publicize, deceive and mislead consumers about goods and services.
People's Daily more bluntly pointed out that the essence of the live broadcast economy is the "attention economy", but also the "integrity economy" and "trust economy". The popularity of some live broadcast rooms is often unbroken, and the phenomenon of "second light" often appears, and an important reason is the trust of consumers in anchors.
And now, we can find out of a casual search that the users who placed orders in the Sydney live broadcast room out of trust are now more disappointed and angry.
Of course, we can't kill all the anchors with a stick, we found that although Wei Ya Shirley and other head anchors often overturned the car and easily apologized, even the apology did not turn over (such as Wei Ya with the goods pastoralism), and the same first-line anchor Luo Yonghao, in terms of after-sales, handled obviously much better than them, once an accident, whether it is Luo Yonghao's team's pot or the supplier's pot, Luo Yonghao chose to carry it first, first or refund or return and return the goods and add 3 times compensation, Then after the incident is handled, find a supplier to recover, rather than an accident, throw the pot to the supplier, pick it clean, and wait for the netizens to forget, and continue to harvest the goods.
The consequence of playing with fans in the palm of the hand is to be ruthlessly abandoned by users!
postscript:
Live streaming with goods of this Red Sea track, now the traffic dividend has come to an end, in the head anchor has divided up more than 90% of the entire industry profits at the same time, it is doomed to its incremental ceiling has approached, at this time, only 100% practice integrity first, and users make friends by the way to earn decent money of the anchor, in order to really laugh to the end.
Wei Ya is very hot, Sydney is very hot, Li Jiaqi is very hot, but no one can guarantee that they will continue to be on fire, not consumers are picky, but consumers have polished their eyes, will not be easily blinded by the marketing words of some anchors, the so-called long-term people's hearts, the real reputation must rely on good products and services with good prices and quality, rather than relying on various false publicity and routines full of "second kills".
Resources:
Xinyuan synthesizes sydney account dynamics, Jimu news and relevant reports such as Guangming Network and People's Daily, as well as data such as black cat complaints and enterprise information inquiry platforms, and figure source network