Any industry will enter the stage of value adjustment in the precipitation period after the agitation. In the new round of reshuffle, many participants will re-explore the definition of value, and once again find the fit with the trend of the times and discover new core growth ends.
China's high-quality catering industry is no exception. Under the challenges that have continued to intensify for more than two years, this once-long-term booming industry is gradually moving towards the deep water area of transformation and restructuring, and is about to usher in more opportunities in the process of value return.
Chefs, a group that once lacked sufficient attention, will play an even more critical role in this. On the one hand, the value of chefs in the core competitiveness of restaurant product quality assurance and exploration and innovation will become more and more prominent; On the other hand, relying on the traffic dividend of the times, especially at the moment when the market's pursuit of restaurant IP has deflected, the IP value of the chef may become a potential flashpoint.
More importantly, as the core participants in the development process of China's high-quality catering industry and the direct witnesses of many historical turning points, for a long time, the chefs have promoted the continuous evolution of Chinese food culture and lifestyle with their tireless practical spirit and enterprising spirit of exploration, and will surely burst out with stronger vitality and guidance at a time when "inheritance" and "rebirth" have become the phased themes of the industry.
As a world-renowned business media brand, Forbes China has long been concerned about the development of various industries in China, and has a deep understanding of the development trend of China's high-quality catering industry. On this basis, Forbes China and Tsingtao Beer jointly launched the first "Forbes China · Chef 30 Selection" last year.
The award innovatively brings the group of chefs who have been hidden behind the scenes for a long time to the front of the stage, while recognizing those chefs with extraordinary skills and talents, and opening up a new way of exploring the changing trend of China's high-quality catering industry by focusing on the group of chefs.
This year, Forbes China and Tsingtao Beer continue to work together and have launched the "2024 Forbes China · Chef 30 Selection". On the basis of last year's selection, this year's selection will continue to strengthen the two important dimensions of "inheritance" and "rebirth", focusing on those senior chefs who are committed to inheriting the taste of China with perseverance and ingenuity, as well as those who are committed to redefining Chinese food and beverage fashion and bravely standing at the forefront of the industry.
It is worth noting that the selection and related activities were also strongly supported by Lee Kum Kee, a condiment brand that has been operating globally for more than 100 years, Miele, an international high-end electrical appliance Germany brand, and VOSS, a high-end drinking water brand originating from Norway. Together with Forbes China, these brands with outstanding performance in their respective fields will applaud outstanding Chinese chefs and empower the inheritance and innovation of China's high-quality catering culture.
At present, the "2024 Forbes China · Lucky Kitchen 30 Selection" has officially opened for registration, and relevant people are welcome to actively join.
2024 Forbes China · Chef 30 Awards
About Forbes China:
Founded in New York in 1917 with the slogan "Entrepreneurship, Tools for Wealth Creation", Forbes has become a leader in the industry with its entrepreneurial spirit and sense of innovation. The list produced by Forbes has been called a "barometer of the economy" and a "weather vane of wealth". In 2003, Forbes officially entered the Chinese market.
As a business media brand with innovation as its core, Forbes China adheres to the DNA of "Entrepreneurship, Innovation, and Wealth Creation", and has launched a series of lists and contents that have a huge impact on the economy and society by virtue of long-term observation and research on high-net-worth individuals, entrepreneurs, technology, investment, health, lifestyle and other fields. The impartiality and fairness of the Forbes China list make it a benchmark in various fields, and the insightful content also provides readers with multi-dimensional information reference, and inspires entrepreneurs and business elites to create more wealth and business value. At the same time, Forbes China is committed to creating an enterprising interactive community for high-end customers, providing a forward-looking and shared environment, and building an information ecological chain of entrepreneurship and innovation.
About Tsingtao Beer
Tsingtao Brewery Co., Ltd. (hereinafter referred to as "Tsingtao Beer") was founded in August 1903 as a joint venture between Germany and United Kingdom businessmen in Qingdao, and is a long-established beer manufacturer in China. At present, the brand value is 264.675 billion yuan, ranking first in China's beer industry for 21 consecutive years and ranking among the top 500 brands in the world. The total brand value of "Tsingtao Beer" and its sub-brands "Laoshan Beer, Hans Beer, Tsingtao Beer Museum, Prince and TSINGTAO1903 Tsingtao Beer Bar" exceeded 426.7 billion yuan. At present, Tsingtao Beer is exported to 120 countries in the world, making it the fifth largest beer manufacturer in the world.
With the mission of "creating happiness for life" and adhering to the century-old motto of "good people make good wine", Tsingtao Beer is committed to building a "world-class enterprise with a global influence brand".
About Lee Kum Kee
Lee Kum Kee, founded in 1888, has always focused on providing high-quality condiments to consumers around the world.
From its first sale in the United States in 1920, to the further promotion of "Panda Fever" overseas in the 1970s with "Panda Brand Oyster Sauce", to supporting the Beijing Olympic Games, the Shanghai World Expo and the Beijing Winter Olympics, Lee Kum Kee has been deeply involved in the global market for more than 100 years, supplying more than 300 products covering more than 100 countries and regions around the world, and is committed to serving more than 1 billion consumers and chefs.
Lee Kum Kee has always adhered to the core values of "Si Li Ji Ren", and has worked with catering industry partners to actively promote the high-quality development and globalization of the Chinese food industry, so that the great taste of China has become famous all over the world, and has taken the promotion of excellent Chinese food culture as its corporate mission to build a new height of Chinese food in the world!
About Miele Germany
Miele is one of the world's leading manufacturers of high-end home appliances with a product range of kitchen appliances, laundry care appliances and floor care appliances. The company also provides commercial products, equipment and services for hotels, office buildings, medical and health care and other fields. Founded in 1899, Miele has been a 125-year-old family business under the leadership of the fourth generation of Markus Miele and Reinhard Zinkann, from its first washing machine to its innovative dishwashers, washer-dryers, kitchen appliances and vacuum cleaners. Miele currently has 15 plants worldwide, eight of which are located in Germany, employing around 22,700 people and is headquartered in Gütersloh, Germany.
About VOSS
VOSS began in 1998 as two young people who were striving for excellence and wanted to bring the best bottled drinking water to consumers. After a rigorous selection process, VOSS was finally born in Norway.
With unrivalled water quality and a unique bottle design crafted by former Calvin Klein Design Director Neil Kraft, it quickly became a Hollywood hit and became a favorite of celebrity venues such as dignitaries meetings, top competitions and award ceremonies. Today, VOSS is a classic brand that represents a high-quality lifestyle.
Disclaimer: The selection is a business cooperation content, part/all of the data used for the research comes from partners and third parties, and the relevant views and conclusions are based on the above data research, and do not make any investment guidance and reference.