How will the woman deal with the relationship between mother-in-law and daughter-in-law?
YY popular talk show female anchor qjy so tell you: "Husband is very good is just a plus, the mother-in-law is not good for you is not wanting you to marry the past, you still have to marry, what is the picture?" Don't think that if your husband is very good to you, he will definitely be with you...", a few words broke the dead knot in the relationship between mother-in-law and daughter-in-law.
The clash of words, the frequent appearance of golden sentences, the collision of ideas and opinions, and the value and charm of language were staged at the final challenge of the first talk show "Crooked Talk" on October 26 and 27.
Andy, qjy, Baocai, Xiaoyu Teacher, Ban Brick, Shangguan Luo, Xiao Meixi, Xiao Ma Ge eight anchors walked out of the live broadcast room, offline with the popular variety show star debaters Fu Seoul, Dawang, Liang Qiuyang, Feng Xiaotong, Shary Li Jiarui, Mao Dong, Li Jiajie.
Some viewers said that this show is too high,000, and the atmosphere of the wheat grabbing link is really full, and it feels like it is back to the strange story. The performance of the anchors on the scene is not to lose the star debaters, and even the idea is more able to keep up with the audience group dominated by young people. After the show, the anchors expressed that they felt hollowed out, while the curiosity for knowledge gradually exploded.
While paying attention to the self-transformation of language internet celebrity anchors, audiovisual observation also noticed that yy live broadcast has the ability to produce high-quality talk show content. In these evolutions from quantitative change to today's qualitative change, we have found some details about the future of yy.
Create high-quality live talk shows
YY live broadcast in the language program force
"Crooked Talk" is a new attempt to incubate yy live in the language class after music and dance.
Talk show live has always been one of the five gold medal live content categories of yy live broadcasting, with profound precipitation. Or because the focus is too high, live broadcasting has been grabbed by shows, games and e-commerce for many years, and talk shows, which should be the oldest section of live content, have not been deeply excavated.
Therefore, yy live wants to borrow the self-made talk show live broadcast program, combine the live broadcast play with the traditional talk show variety show, and establish its own variety IP to accelerate the development of the live content of the talk show. QJY, brick and Andy, which have distinct characteristics of talk show anchors, can use the platform's independent IP to open up the upward channel and seek a way to "go out of the circle".
In "Crooked Talk", yy live broadcast innovatively adopts the way of live interaction + recording and editing. Traditional editing and recording ensure the quality of the program, and every minute and second is a wonderful point that catches people's attention. The entertainment method of emerging live broadcasting has strong interactivity, and enhances the audience participation experience by voting mvp.
The relationship between mother-in-law and daughter-in-law, the difference between north and south, the excessive use of beauty by contemporary people, the social circle that has been married for many years is limited to the family... These emotional and life-related issues are currently hot issues discussed on the Internet.
The anchors fully exported their positive and healthy views in the fierce debate with the stars, enriching their personal personalities. The celebrity guests praised the anchors' performance in the show and recommended the anchors to participate in the audition of Strange Story.
Since its launch on October 12, "Crooked Talk" has a total of 6 programs, with the participation of 7 star debaters. The topic #Crooked Talk Variety show got 50 million views and 24,000 discussions on Weibo. Users can watch the program through yy live broadcast, Baidu app, and good-looking video search for "crooked talk". Live broadcast returns to the era when content is king, and yy live broadcast has also sublimated the depth of content by virtue of these high-quality variety show IP play.
Content whimsical gameplay innovation is constant
YY Live creates a dual-core pgc show
YY is a well-deserved industry "big brother" and the only live broadcast platform in the domestic live broadcast platform to spend its tenth birthday.
In the live broadcasting industry, large systems such as the business model of virtual gift tip sharing, live broadcast guild system, annual festivals, etc., and detailed gameplay such as video microphone, gift pk, ar gift and other gameplay, are preemptively created and initiated by yy live broadcast.
yy live broadcasting has always been exploring the new gameplay and ecological boundaries of the live broadcasting industry, and infiltrating live broadcasting into all aspects of entertainment and life. Its successful playing style in the live broadcasting industry has often become a benchmark for imitation by other live broadcasting platforms.
The live variety show "Crooked Talk" of this talk show will refine and elevate the mature talk show content in the live broadcast. In the show, the cooperation model between celebrities and celebrities has also changed greatly from the past.
In the past, the cooperation model between celebrities and celebrities was "inviting stars - selecting anchors - star partners", with performance as the main performance and stars as the core driver. The main role of celebrities is to bring exposure and traffic to anchors, so it is very important to pay attention to the topicality and self-brought traffic of celebrities, and it is better to invite traffic stars.
But "Crooked Talk" does the opposite, it is "selected field - customized program - selection anchor - invite star", anchor and program content is the dual-core pgc form.
Celebrities and anchors are mixed and matched, and deeply involved in the program means that the performance of anchors and stars is a deep binding of your comings and goings. Borrow the professionalism of the star debater to reflect the flexibility of the anchor debater. Anchor debaters stand at different angles to see the topics of debate, and can give star debaters different angles of thought.
In the traditional public impression, the most discussed live content is the show and the game, and there have been more e-commerce live broadcasts in the past two years. yy live broadcast uses the way of talk show variety show to lead the discussion of social issues between star debaters and excellent language anchors, which is conducive to changing the public's solidified impression of live broadcasting and driving the live broadcast industry to a positive and healthy impression.
Talk show anchors share the stage with celebrity debaters
Passionate collision forges top eloquence masters
"Strange Story" frequently appeared in hot searches, and it caught fire to Players such as Fu Seoul, Feng Xiaotong, Liang Qiuyang, Zhang Jieling and Chen Ming. Many golden sentences have become Internet buzzwords, which are ridiculed and circulated by netizens. Excellent talk show content is a new window for young people to release social, emotional, family, and work pressures, and has a huge market.
On yy live, there were originally a large number of language anchors with talk show performances as the content. They bring joy and sharp views to platform users all year round, and are the most accessible "relief grocery stores" for young people. However, because the fans of the talk show anchors are relatively low-key and busy, the views and golden sentences of the anchors are only sung within the fans. Very few people can achieve the influence of "out of the circle".
"Crooked Talk" wants to screen this group of eloquent anchors on a large scale, and create a group of top eloquent masters like Xiao Aqi, Wu Dailin, Rice Sisi, Dai Yutong and other tens of millions of fans in the language live broadcast track.
In the preliminary preparatory stage, the yy live broadcast platform carried out a large-scale anchor audition. After layers of screening and interviews, 8 powerful anchors were finally selected and obtained the qualifications to participate in the program.
It is worth noting that the audition of this yy live broadcast did not introduce the most popular "hit list" model in the live broadcast platform, nor did it take the number of fans and popularity of the platform as the main indicators. The indicators of reference are mainly the language strength and on-site performance ability of anchors, and the final selected anchors are mostly mid-waist anchors.
After the program was broadcast, in addition to the support of platform traffic, the 8 anchors also received a lot of exposure from the whole network. The views of several anchors have not only been discussed subsequently on the yy platform, but also entered the hot discussion on the Internet.
This way of re-racing opens up new opportunities for language anchors and mid-waist anchors, and also shows that yy live is eager to discover several anchors who can play the role of language live broadcast beams. Live-streaming platform live-action talk show pgc programs are in the ascendant, and YY wants to be the first to grab people.
postscript:
Regarding the pgc route of content quality and comprehensive field, YY live broadcast has been trying for 2 years. This year, new programs such as "Anchor Rush Forward", "Star Y Live", "Born Dance King" and so on belong to the outdoor, music and dance fields, and this time with "Crooked Talk" has expanded to the field of talk shows.
The production level shown by YY Live in the production of pgc variety shows, as well as the performance of the anchors in the offline reality show, is no less than the level of any traditional TV reality show. These show that live broadcasting, as a branch of the interactive entertainment industry, is actually moving infinitely closer to the traditional entertainment industry, bursting out of greater space and potential.
This may be the future that Y Live wants, and it is also the future that the show live broadcast will run to after breaking through the bottleneck.