Pinduoduo is the lowest priced shopping software, but it is also the most profitable. Since most of them are large in quantity, everyone knows, that is? Make the profit very low, the amount is large and can not stop making money. So today, let's talk about how to achieve the Pinduoduo through train? How to achieve Pinduoduo through train?
1. Selection
Although most of the products on the Pinduoduo platform are cheaper, if you choose an unpopular style, even if you lower the price, it is useless. Then there's pricing. The quality of the same product is similar. People have a good supply. If the price is lower than yours, you will have a hard time competing with it. Generally, you can use Duoduo Jinbao to query the product information of the current 100 categories as a reference for understanding the hot sales direction of products in the industry and consumers' shopping intentions. When you are ready to supply, you can apply for new product activities in the early stage and pass the activity audition. If the response is good, you can accumulate some sales and lay a good foundation for driving in the future.
2. Word selection
When driving, don't choose big characters, choose small categories of products. Second, the long tail word is an advantage, because the big merchants don't use it at all, and then there is the optimization of pictures and text. As long as you do a good job, it is not a problem to open a pinduoduo through train. Sometimes there will be such a situation in the branch, that is, after the through train is opened, someone orders and no one buys. This is usually due to the use of large letters and no sales and traffic in your own store. If you still use big characters, it is equivalent to fighting with a powerful city, but there is no strength, and there is no difference in smashing stones with pebbles. This result is also conceivable. Not only is the money gone, but sales can't increase. It's not worth the loss at all. So why choose products in small categories for sale? This requires finding your own strengths in order to make a difference. There is a way out. Long tail words are your advantage because big businessmen don't have a basis for using them, and as long as they start right, they can grow. Therefore, when Pinduoduo's novices drive in the early stage, they are not fighting for price but our keywords.
3. Data
In the early stages of a new product launch, we should always pay attention to storing data and optimizing it accordingly. Conversion rate is the criterion for determining whether your product can create success.
4. Main image
Many people choose to drive through trains in Pinduoduo to make money, right? In fact, cars can only bring you traffic, and no one can guarantee that they can make money by driving. In fact, the through car is like you driving a bus and getting people to come to your store to buy things. People see your main picture, the shop is beautiful, so you get in the car. Then go to your store and buy. If you still can't make a popular product, then find out why, if not, you have to change. If the product is okay, there's something wrong with your picture. The picture of the through train is to let consumers know for the first time what you are selling. It's not as pretty and special as the main image, so it's best to see a text on a white background at a glance. If you find that your promotional products have good exposure and click-through rates, but still don't have orders, then your pictures and details will be problematic, so please do our pictures well.
5. Title
If you feel that the quality of your product itself is OK, the price is low enough, other stores sell well, you can't sell it, then you should consider changing the title, main picture and detail page, and refer to your peers to operate with excellent sellers. Some netizens said that they were not satisfied with the detail pictures during the driving process and replaced them all. As a result, the exposure rate and click rate are all diving, and I want to cry without tears! Of course, when a new product has a firm foothold in the market, it will be recognized by the system. If the product is changed at this point, the system will not recognize it, so there is no exposure. After the product is modified, there will be a period of time, no matter how the price rises, the number of exposures and clicks is very small, and the conversion rate is almost zero! So my suggestion is that if the merchant wants to modify the main image or title, it is best to modify it in batches, and the scope of modification is not too large, so that the system can recognize your changes. If it is all changed at once, the product will enter a bottleneck period, and it will have to invest money to increase the number of clicks, thereby increasing exposure, but the process is very long and the market may not recognize it.
6. Activities
I heard that driving is more suitable for activities! For all activities of Pinduoduo Channel, please try to register as much as possible if you meet the conditions. Whether you survive or not is another matter. If passed, match the drive and effect of the product. Multiplier. Here, optimizing the through train works like a seller who needs to build and manage his own bus and gas bills. When people passing by your store see that your store is booming, they will also join in the fun and follow up to see if they can buy it. The platform to see this store is OK, there is potential! Just put a counter in front of the mall to sell you, you can sell more.
Well, the above is HaiShengzhi's sharing on how to optimize Pinduoduo's small editor through car, everyone in the early stage of Pinduoduo's store, do feel a little directionless, but this is an inevitable process. Only through continuous accumulation, summary and optimization can we learn from experience and make our stores better and better.