"Inheritance and innovation, persistence and integration." Only by igniting the fire of ingenuity and innovating and polishing can we glow with enduring vitality in a new era in which the years are not living and the seasons are flowing.
Whether you are a veteran or a cutting-edge designer, as long as you uphold ingenuity and innovation, we hope to be able to speak out with you and gather more powerful forces for the creative value of jewelry design! "
Chen Gong is an independent jewelry designer
Graduated from Guangzhou Panyu Jewelry College, he went to Italy for further study. Pioneer of chinese pearl commercial design, engaged in jewelry design for fifteen years. Independent in personal design ability, strong innovative planning and practical ability, good at pearl, amber, color treasure and other inlaid jewelry design, has been for Chow Tai Fook, Liu Fu, Jin Supreme, Lao Feng Xiang and other design series. “
Previously worked for:
Hong Kong-listed jewelry company noble billion diamond jewelry Shenzhen Fengpei jewelry chief designer Shenzhen classic family jewelry design director of a number of jewelry brand companies design consultants, signed designers
He founded an independent designer brand: artisan craftsmen's jewelry
Personal Honors:
His personal works have won the Excellence Award of Domestic and Foreign Jewelry Design Exhibitions for many times, the inventor of "A Kind of Imprint Ring", the inventor of many finished designs, was invited to exhibit his work "Chinese Picture Scrolls" at Baselworldworld and won the Best Design Embodiment Award of the 2nd Jewelry Skills Competition"
Do something different just do it
At present, the homogenization in the industry is serious, and more and more jewelry companies have begun to build their own brands. "If you want to make a century-old store, you must pursue differentiation, and you must do something different." --Chen Gong
《 A journey 》
The inheritance of classics can only be created by advancing with the times and constantly innovating. Make a variety of products for excellence.
"Peacock Queen" design inspiration: the peacock, known as the "King of the Birds", symbolizes beauty, kindness, luxury and auspiciousness. When the green peacock opens the screen, it unfolds its brightly colored tail screen, which is inlaid with green tourmaline in the work, and matches it with golden Nanyang beads.
Artwork | Fantastic castle
Finished product | Fantastic castle
The Castle of Dreams
Design inspiration: The Castle of Persepolis, fire and sword, is worshipped as a god, but it cannot jump the blue of the sea of love. In this dream castle, the tears of the gods gradually turned into the joy of love.
Qi Baishi once said: The magic lies between the resemblance and the dissimilarity, too similar to kitsch, not like the deception.
Chinese like to buy jewelry, especially in the inlay design, too figurative to like, too abstract and not to like, but in between the products sell the best. Qi Baishi's words made Chen Gong have a deeper understanding of how to grasp the market demand for original design.
Chinese paintings
Design inspiration: leisurely bamboo forest wind, swaying faint Fangfei, moonlight like Hua, the sound of the piano, trapped in this soft, quiet picture scroll, let people become ethereal and pure, as if they also followed the artistic conception, scattered in the sky, comfortable, comfortable.
Grab fleeting inspiration and tap into the best ideas.
Chen Gong always carries a sketchbook with him, and whenever he is touched by any touch in his life, or when he has some discovery, he will immediately unfold the sketchbook to draw down ideas that may be slightly immature.
"This has become my habit, from time to time to turn over, some ideas, become the material for design." Day after day, the thick sketchbook has already accumulated many new creative ideas, each page is a carefully excavated idea, maglev, lantern wood can become a source of inspiration.
Blockbuster: "Dumplings waiting for you, fortunately I didn't give up"
Design inspiration: "Extracting the Dragon Boat Festival triangle elements as the creative origin, the most stable triangular structure in geometry is fused with pearls, symbolizing the stable and enduring emotions of two people." The overall shape is like a man's tender care for a woman, seeing her as a pearl in his heart, and interpreting his sincere heart with a red gemstone. Finally, with the pen of wisdom, the rope of the rice dumpling is sublimated into a knot of love, which means that in the future, no matter the wind and rain, the two people will be tied together and will not abandon.
Blockbuster: Open your heart
Design inspiration: The heart window is the ticket to love, when we fall in love, the world has slipped away from our heart window, and we only have lovers in our eyes. Thousands of rivers and mountains can not open the heart, the heart field is the ticket of love, the world of love and you pass by, my eyes only love people!
An understanding of jewelry design my thoughts
When talking about what new understanding and concept of jewelry design Chen Gong has after opening a studio, Chen Gong said that when he was in school, design can be imaginative, follow the rules when working in the company, and now open a studio, in addition to professional ability, marketing, planning knowledge is essential.
01
Not being able to advertise is not a good designer
Beauty needs to be expressed, and creativity needs to be spoken out loud. In this era of selling a mobile phone to talk about feelings and develop a conference, knowing how to advertise is to conform to the trend of the times, and jewelry products are especially true as a cultural consumer goods.
As a jewelry creator, jewelry designers must learn a basic skill: operate their social accounts, such as Douyin, Little Red Book, Weibo, WeChat, and speak out the creativity bluntly and vividly. As the WeChat public account advertisement: "No matter how small the individual, he also has his own brand."
Butterfly change
Hand-painted colored diamonds
02
To do a good job in product positioning, we must do a good job in our own positioning
Designers should not pursue design aesthetics too much when making products. The designer's design strength and skill can not only be judged by whether the product is beautifully painted and whether it is beautiful and pearlescent.
Even abroad, jewelry products are most of the time an industrial product that can be mass-produced and suitable for ordinary consumers. As jewelry designers, the first thing we need to do is to position ourselves: if we are product designers, then we must pay attention to the design sense of the product, but also take into account the operability of product technology and cost.
What about the other way? It is like a foreign jeweler to do high-end customization. In foreign countries, these jewelry designer professions are aristocratic professions, and if you want to succeed on this road, you need to have considerable high-end contacts and financial support. If you're a grassroots designer, you don't have a great background at home and only create value with your own hands.
Sandalwood inlay design
Couture hand-drawn
03
persist! Don't forget your original intention, you can be authentic
There is a story in which a young man asks a great painter, "I often paint a painting in only one day, but why do I have to wait a year to sell it?" ”
The painter replied, "Please try it backwards!" You spend a year painting, then you can sell it in just one day! ”
Yeah, a painting a day, it takes a year to sell. Most jewelry designers, on the other hand, have to paint several paintings a day, or even a dozen pairs of "works.". Although this situation is the general situation of the industry, sometimes, please be sure to stick to it, take a little time every month to design a little emotional and creative products, do not forget the original intention, and keep sticking to it.
Yellow Diamond hand-painted jewelry design
Chen Gong said, now I have time to slowly make my own products, some small boutiques, constantly polishing and modifying, sometimes a satisfactory product needs to be modified several times, the number of discarded editions is innumerable, and it takes a few months to produce a satisfactory one. This accumulates to a certain extent, and I will participate in the exhibition in the future.
Chen Gong, who has a passion for jewelry design, has such a seemingly ordinary but most extraordinary dream: "I hope that when I am 60 years old, I can still design jewelry and someone can remember me."
(The content of this article is provided by the designer himself and authorized to publish, if you have any objections, please communicate with the designer himself.) The copyright of the work belongs to the designer. ）