Reputation and popularity are inseparable, interconnected and mutually reinforcing. If a high visibility and a low reputation together are better than no visibility.
Valentino, the "king of high fashion", studied fashion design and production in the "Fashion Capital of the World", and after completing his studies, he returned to Italy and opened a fashion store in Rome. He thought that his teacher was famous, and he must soon have a prosperous business and a reputation. Unexpectedly, a year later, he and his fashion store were still unknown, and the business was very light, so he could only live in the home of a friend of his mother.
He believes that the reason for the disadvantage of business is that he has no visibility. So he decided to hold a fashion show to raise awareness by publicity. Borrowed a lot of money and set up the scene of the fashion show very well. Invitations were then widely distributed and celebrities were invited to participate, but few people were invited. The costume was not sold, but became the laughing stock of others.
The failure of the fashion show hit Valentino hard, but he was not a man who easily lost. He regained his strength and decided to run his business steadily, no longer expecting any more from opportunistic methods. This failure also made him realize a truth: that is, to do business needs fame, but fame is not publicized, fame needs real strength to do support, otherwise others will not buy it.
Yes, the clothes he designed are very beautiful, but there are many clothing designers of his grade, and if you want to make a real breakthrough, you must make your strength above others.
Since then, Valentino has devoted himself to the art of fashion design and production. Whether it is a costume master or a street artist, as long as he has a skill, he humbly learns from others, and even a gesture of a famous teacher to tie a bow. He also looked in his eyes and pondered carefully. Where there are fashion fairs and exhibitions, he is tight on hand, but also to buy tickets to participate, in order to learn valuable experience from his peers, he swims in the ocean of fashion art, completely forgetting the embarrassment of life. As he later recalled: "For eight whole years, I was a poor tailor... But with a little less money and a little less distraction, you can concentrate on exploring the wonders of clothing. ”
After eight years of suffering, Valentino's skills have matured and his popularity has naturally increased. At this time, he also established his own business characteristics: high-end fabrics, elegant and luxurious style, facing the female customers of high society.
Since then, Valentino's business has been sailing, and the noblewomen of all Of Rome are happy to ask him to design fashion. He was so wealthy that he no longer had to borrow money to buy that pitiful vanity, and later, the world's dignitaries and superstars took pride in wearing his fashion.
A glance at his customer list reveals his popularity, such as Nancy, wife of former U.S. President Ronald Reagan, Queen Humphia of Spain, and Empress Farah of Iran. Di, the famous movie star Sophia. Rowland...... These customers from all over the world order fashion in a dozen do not care about the price. Valentino has an annual turnover of more than 500 million marks and is known as the "king of high-end fashion".
Popularity for a person is not the bigger the better, a person who is not strong enough, if there is too much popularity, may not be able to withstand the negative impact it brings.
Valentino's success lies in the fact that when he realized his mistake of blindly pursuing popularity, he was not deeply wrong and immediately stopped such a mistake. However, some people are on the road of pursuing popularity, but it is difficult to ride the tiger and cannot help themselves.