Recently, Dongfeng Peugeot launched the first online direct sales model, that is, Peugeot 2008 the one version. Looking at peugeot 2008 alone, as peugeot's entry-level sUV model, the French"stubbornness" is vividly reflected in this product: 1.2t three-cylinder plus double-clutch powertrain, the same level of small body size and not very close to the people, so that this boutique small SUV quickly lost its sense of existence.
Peugeot 2008
However, the one version launched this time has made many consumers change their minds for 2008, as peugeot opened the online sales channel of the "name", the new model price is only 99,700 yuan, compared with the old model entry version reduced by 10,200 yuan, which is relatively rare in the joint venture small SUVs.
And the new car is not sacrificing the practical configuration of the "cai version", but with the old model of the sub-top configuration close, with less than 100,000 yuan can buy with LED light group, keyless entry, panoramic sunroof configuration, carplay, LCD instrument joint venture SUVs, even with unpopular small displacement three-cylinder, but it is difficult to cover up the new car's ultra-high cost performance, it can be seen that Peugeot is "prepared".
Peugeot took out the "killer", and Citroën was certainly not idle. The Citroën Versailles C5x, which was listed some time ago, can be called the loudest French car in recent years, not only has a full personality hatchback crossover shape, but also the size of the B-class car plus the powertrain of 1.6t + Aisin 8at, as well as the configuration distribution of the entry-level high-end.
Versailles c5x
Versailles Accord configuration comparison
The most critical thing is that the positioning of the B-class car sells the common price of 14.37-18.67 million yuan for a class car, and the amazing cost performance makes this new car return to the consumer's vision, but there are still small problems in The French car in Versailles, such as the use of 19-inch large wheels, but with 205mm tire width tires, this configuration has caused some doubts, and even been "vetoed" by many netizens.
Price of Versailles
Netizens' worries are actually not unreasonable, the size of this tire is relatively "strange". The first is the concern that the tire width is too narrow and the brake grip performance is insufficient, and secondly, the tire is almost not seen on the market, which is likely to affect the subsequent maintenance and replacement. However, Brother Jiang thought that according to Citroën's consistent "arrogant personality", he would be very insistent on the 205mm tire width configuration.
Versailles 205mm tires
Not to mention that after third-party media tests, Citroën c5x tire grip braking performance is quite outstanding, in theory, if it does not affect the practicality and safety, most car companies will not be close to the listing and adjust the new car, but Citroën responded very quickly, declaring the use of 225mm tire width 18-inch wheels, providing consumers with two tire size options.
Application for a change in the size of a Tire in Versailles
Also "handy" will be many models at the same price are not equipped with the rear central headrest, added to the full series of standard equipment, to make up for the tire and rear headrest short board, Versailles products are stronger than the same price model, cost-effective and higher than the same price model, the competitive advantage is quite obvious.
Added headrests
It may be that with the lessons brought about by the decline caused by "stubbornness" in previous years, the DPCA car since this year can be described as "survival desire" full. Not only is the new logo 2008 the one version low price and high match, the big hit Versailles is also "responsive" to consumers. And this desire to survive is also reflected in the overall transformation of the brand of Citroën.
The first is to vigorously improve the speed of product updates, the previous few years of Peugeot Citroen model update speed is much lower than the mainstream joint venture brand, often one or two a year, such as in 2019 only a new generation of Peugeot 508 listed, in 2020 only a new generation of Peugeot 2008 and "four unlike" Citroen c3l listed, the sense of existence is quite weak.
Citroen c3l
And in this year' DPCA has promoted the update of high-end main sales models, Peugeot launched a mid-term redesign of 4008 and 5008 after five years, Citroen has launched a super cost-effective Versailles c5x, and the continuous introduction of new cars not only gives french cars a "sense of angry brush existence", but also makes many passers-by fans walk into the Peugeot Citroen 4s store out of curiosity, and the vitality of the entire brand has been enhanced.
Mid-term redesign of peugeot 5008/4008
The second is to gradually change the bad problem of "top with the following uniform version", even if regardless of the "entry is high", citroën Versailles, the mid-term redesign of peugeot 4008 and 5008 is also equipped with 8at gearbox, LED far and near lights, daytime running lights and other practical configurations, plus the Peugeot 2008 the one version of the online channel, the sincerity of the French car can be seen.
Peugeot 4008 added
It is worth mentioning that the French car, which has always been criticized for "no price reduction" and "no discount", has also become its own "most hated" appearance. Peugeot 4008, 5008, which were only listed in April this year, have recently had a market terminal discount of about 20,000 yuan, which is very rare at the moment when the lack of core is serious and the car company preferentially recycles, it seems that the French system is really putting down its body and paying more and more attention to the huge Chinese market.
Although the impression of the tradition of French cars has not been reversed for the time being, it is believed that the wave of survival-hungry operations of French cars has touched many consumers. In the first half of this year alone, 40,558 new cars were sold, successfully surpassing last year's sales.
Comparison of French car sales
In addition, in September and October, the delivery volume exceeded 10,000 yuan for two consecutive months, and the order for Citroën Versailles has exceeded 12,000 units, becoming a "phenomenon- class" model in French cars. For the French car, which has been in the doldrums for a long time, it is undoubtedly a bottoming out.
DPCA sales in September
DPCA sales in October
Looking at the positive transformation of the Divine Dragon, presumably there was still a glimmer of light in the Legal System. If DPCA can continue to output high-quality models and services, the "glory" of the French system may be just around the corner. What do you think about that? Feel free to follow "Car Frontiers" and leave a comment in the comments section below to share your views on the change in the legal system.