Since 2010, Jiao Na has been engaged in the interior decoration industry for nearly ten years, has a wealth of experience in interior decoration and operation of large mansion villas, real estate model rooms, hotels, etc., has won a number of awards at home and abroad, with professional design and exquisite technology to make Phyhamos one of the most influential design brands in China.
In her view, doing design is not only to turn a house into a functional space, but also to create a space with culture, soul and taste. She led the transformation of Phyhamos Decoration from hotel design and soft decoration engineering to high-end home custom design, and the original intention was to create a beautiful home for the majority of owners. "The home I understand is not only a space that satisfies the function of living, but also a home with temperature, comfort, and a place of spiritual belonging."
In order to realize this original intention, Phimos led by her communicated with the owners in depth, provided customized design solutions, and pursued what they saw is what they got, and highly restored the dream space for 99% of the owners. How does Phimos achieve high-end customization and what you see is what you get? How does it create a comfortable home with a temperature for consumers? We talked to Phyhamos Decoration Design General Manager Jiao Na and listened to her share them one by one.
q: Why did you change from hotel design and clubhouse board room design to high-end home private customization?
Jiao Na: Objectively speaking, the high-end private customization business sector is the business opportunity we have captured from the pain points of consumers, and the high-end home private customization is a business segment that is superimposed on the basis of the existing business. With the continuous improvement of people's living standards, it is difficult to find a design company with soft and hard decoration integrated customized labels in the market, which later leads to the initial intention effect and landing effect is difficult to achieve unity, and the initial exciting space dream is more full of disappointment with the landing of the project.
In view of the actual phenomenon of the market and the company's strategic planning, in 2017, we used the nearly one-year preparation of Phimos to form a closed loop in the field of phyllox designer resources, soft and hard product chains, service teams, market resources, operating process systems, customer experience and other links. At present, Phimos has formed strategic cooperative relations with country garden real estate, Longhu real estate, CapitaLand real estate, Aoyuan real estate and other high-end residential products. Therefore, Phimos is standing on the perspective of the future market to create exclusive high-end home private customization services for each customer.
q: Guangzhou Phimos is famous for customization, can you tell us what is Phimos's "high-end customization"?
Jiao Na: Phimos's high-end customization is to understand the residents' lifestyles such as life dynamics, living habits, cultural preferences, religious taboos and other aspects of life through in-depth communication with the occupants, capture the deep needs of the owners, and make customized design schemes that meet the deep psychological needs of the owners. At the same time, we have our own custom factories, international and domestic first-line brand suppliers, to meet the custom needs of our designers, to avoid the design effect can not be implemented, and the landing effect is very different from the situation, to achieve one-on-one tailor-made design, customized home, customized services.
Our aim is to find the best magnetic field match between your home objects and your occupants, so that you can achieve the best magnetic resonance when you walk into your home. For example, we made a high-end customization for Mr. Zhang, an art collector, and arranged one of Mr. Zhang's most cherished collection works at the entrance of the entrance to the mansion, so that the masterpieces hidden in the collection room on weekdays were integrated into life, and Mr. Zhang was very excited and proud when he first stepped into the newly decorated house. It's like a familiar journey of exploration, just entering the door is the encounter of the soul, so that the sofa to look around is the deep sense of satisfaction of the soul, this is the understanding of the heart. When you sit in the balcony flower bed and watch the sunset, sip tea, look at the smiling and busy figure of the wife in the open kitchen, the children playing in the living room, the soul is deeply attracted by the most beautiful painting in the world, this is love. Phimos tells you the story of you and your house, which is the original intention of Phimos high-end customization.
q: I have always heard Phimouth repeatedly say the concept of "what you see is what you get, 99% of the dream space is highly restored", what is what you see is what you get? How did Phimus do it?
Jiao Na: In addition to the real estate model room and hotel decoration business, Phyhamos also does high-end customization of private owners' mansions. Usually the owners of large houses are people who have experience in decoration, and whether the effect can be landed is their most concerned issue. After hundreds of big data statistics on the service process of large house owners, Phyhammers has created a unique 5+3+2 service model, that is, spend 50% of the time and energy to understand your heart, use 30% of the time to design, and then use 20% of the time to adjust, and finally the plan is in place in one step, without too much change.
In addition, our own furniture factory and international and domestic first-line procurement platform does provide a wealth of main materials, auxiliary materials, soft decoration home custom production and intelligent systems, environmental protection systems, fresh air systems and other powerful supporting facilities, support to ensure that we 99% let the effect land, to achieve what you see is what you get, really save the valuable time and energy of the occupants, so that the occupants in the decoration process more worry-free and labor-saving, can have more time to enjoy life with their families.
q: Phimos decoration in the industry's outstanding performance and excellent corporate culture is inseparable, how to create a corporate culture of Phimos decoration?
Jiao Na: Phyhams never thought of becoming a big company from the beginning of its establishment, and has always adhered to the concept of being refined and strong, rather than blindly expanding. The essence of our corporate culture is concentrated in the six-character policy: simple, happy and efficient. Simple is people-oriented, simple to do things, the simpler the place the happier and more efficient; happiness is the source and motivation for efficient work, so that simple happiness is naturally efficient. It is precisely because of our six-character policy that Phimos will develop so rapidly in the decoration industry with many strong people. Phimos is inspired to establish a strong demeanor in the industry, full of flowers and a big heart.
q: Phimos Decoration creates a resource sharing platform for customers, I would like to ask why Phimos wants to make a resource sharing platform? Is there any benefit to the owner?
Jiao Na: People who have experience in decoration understand that the procurement of materials is very complicated, and the retail price is much higher than the bulk purchase price. In addition to having its own customized production plant, Phimos also integrates international and domestic first-line brand suppliers and has a number of niche designer brands, which can meet the diversified needs of different owners with the highest cost performance. Therefore, Phimos' resource sharing platform not only provides owners with a huge advantage in price, but also avoids the procurement process, but also provides strong support for what they can get. We give you every household item on the renderings can be found in the product library to match, and finally ensure that your effect is 99% landed, to achieve what you see is what you get! At the same time, this one-stop direct procurement platform truly maximizes the time and energy of the owner, saves the cost of decoration, so that the owner can spend valuable time with his family to enjoy life.
q: The owner will also have doubts: after signing the contract, the money arrives at the decoration company, the initiative seems to be not in his own hands, and communication with the decoration company will be very troublesome. What do you think about this?
Jiao Na: This question is a good question, our company's core competitiveness is design and service, followed by a diversified product platform, compared to the traditional decoration design company, we have more experience in the overall decoration of high-end mansions, the company's full set of service system processes are customized around the owners of the mansion, soft and hard decoration integration of the whole service so that busy owners are no longer bothered by the decoration of this matter, the construction process we will take the initiative to feedback to the owners in a timely manner, so that the owners know every bit of decoration process, At the same time, our rich product platform is directly supplied by manufacturers in batches, and we have a complete one-time configuration according to the effect, including ten major systems such as the mansion fresh air system, the landscape garden system, the aerodynamic energy system, the floor heating system, etc., which can maximize the saving of consumer purchase time, and give consumers the highest quality effect in one step. Truly achieve the decoration process is worry-free, time-saving, labor-saving, and spend more time with the family to enjoy life. Truly from the rough house to the high-end quality of life is only one Phimos distance.
q: What is your plan for the future of Phimos high-end private custom decoration company?
Jiao Na: Phenos positions the home life supporting service provider, not only to provide high-end home life supporting services for the owners of the big house, but also hopes to become a lifestyle service representative in the future, providing circle activities for the big house owners in Guangdong and even the whole country that we have served, such as providing some high-end book club activities that can quietly replenish energy in the busy rhythm of work and life, art appreciation activities, and even foreign art exhibition group visit activities, as well as a variety of wonderful golf and yacht club activities For the wives, organize the "Mrs. Parlor" to tell the story of your love for the family, etc., to provide high-end lifestyle services for the owners of the mansion, so that Phyhamos's career will become a happy life!