Hu Zhifeng, a night reading |, talks about Chinese television: death and immortality are in the hands of tv people themselves

Editor's Note:

On the afternoon of November 14th, the "Embracing the New Era - Radio and Television Integration Development Director Forum and Lightning News and Tencent News Content Strategic Cooperation Signing Ceremony" was held in Jinan. The Lightning (Youth) Fusion Media Academy was unveiled on the same day. Lv Peng, Dean of the School of Journalism and Communication of Shandong University and Director of Shandong Radio and Television Station, Hu Zhifeng, Dean of the School of Arts and Media of Beijing Normal University, Guo Quanzhong, Senior Economist of the National School of Administration, Xue Chenzi, CEO of media observation, and Lin Gang, founder of "Wisdom Wuxi", gave the first open class for the "Lightning (Youth) Media College" to explore how to build a new ecology of content operation in the new era.

The following is a wonderful speech by Hu Zhifeng, Dean of the School of Arts and Media of Beijing Normal University, on the development of Television in China:

I feel that in the past one or two years, there has been a sad atmosphere inside and outside the Chinese television industry, many people have declared that China television will die, and even the timetable and road map have been drawn, saying that in 2018 there will be a death at the county and prefectural and municipal levels, and then in 2019 there will be a death of provincial terrestrial channels, and in 2020, China's television will collapse completely, which is the schedule and road map made by authoritative figures. But just like many people in the world have judged China, because the RAND Group and so on, many international companies, they successfully predicted the fall of the Soviet Union, the end of Eastern Europe, and successfully predicted the tragic fate of some countries, but only one of them all gambled wrong, that is, China.

None of the so-called so-called soothsayers in the world are right on the Question of China. They ignore an important factor, China is a big country, it is not according to the logic of Europe and the United States, can be guessed. In the same way, China Radio and Television is an integral part of the new era with Chinese characteristics, it has its own deep heritage and historical precipitation, has a huge team, it has the strength and accumulation, it will not die easily. But if you don't do it, it's easy to get into trouble.

How can we face those prophets who claim that Chinese television will die and will die, one of my predictions is that If Chinese television does not die, it will be in the hands of Chinese television people themselves, you will not act, you will be lazy, you will go with the flow, you will undoubtedly die. But if you act aggressively, like lightning news, it will definitely break new ground.

Specifically, four sentences:

The first sentence, attitude determines everything; after all, the media is still the media at all, what kind of values you do, determines everything about you, if you only want to make a little money in front of you, if you want to play a little entertainment, then you will not go far, if you have a real sense of mission, really have a lofty feeling, I believe that this value, will definitely make your media go further.

The second sentence, the details affect the success or failure, that is to say, the key lies in the execution, we have a good blueprint, can not be in place, sometimes a technical link of the rough, may lead to a total collapse, so any implementation level of details are important.

The third sentence, poetry enhances reality, the media is facing reality, but it is not the reality of false evil and ugliness, we must use truth, goodness and beauty to enhance false evil and ugliness, there can never be absolute truth, goodness and beauty in this world, but we must always face false evil and ugliness with the mentality of truth, goodness and beauty, and suppress false evil and ugliness.

The fourth sentence is the most important, wisdom changes the world, talking about creativity, that is, in addition to just saying poetic art and aesthetics and feelings, our more important key lies in creativity, in our wisdom, Chinese television people in the past in so many difficult situations, created countless brilliant moments, I often say That Jiangsu is inevitable? Is Hunan inevitable? Is CCTV inevitable? Is Shandong inevitable?

It is not said that it is necessary to win and inevitably lose, that all losses and wins are determined by a specific period, by a particular leader, by the right state of his actions, by his positive state, and more importantly by their specific wisdom and creativity. So in the end, I believe that Chinese TV people, in the past, have relied on wisdom and creativity in countless difficulties to create the glory of Chinese television, and in the future, in the era of integrated media, just like lightning news, they can rely on wisdom and creativity to create new glory of Chinese radio and television, bless you.