1
Today is the first day of work after Labor Day, I don't know how everyone spent this May Day?
According to the forecast of the Ministry of Transport, the national passenger flow reached 265 million person-times during the "May Day" holiday.
As far as my experience is concerned, the so-called "car is like a flowing water, a horse is like a dragon, and the flower moon is a spring breeze."
This holiday, good epidemic prevention policies and a steady stream of vaccines have also gradually let go of the fear of the epidemic.
The rare and uneventful holiday is also the best opportunity for everyone to connect with each other, and of course, it is also a new opportunity to find a new opportunity for enterprise development.
2
We have said that competition and cooperation is a main theme of enterprise development, and the so-called "cooperation" is to integrate external resources and turn enterprises from unilateral operations to coordinated operations.
To borrow a phrase from the instructor, "Make more friends and few enemies."
However, where there are people, there are rivers and lakes, and commercial cooperation also has benefits.
This is an important part of what we call a "business model" that we have to think about.
Cooperation is not to say, you come to you to do, I come to divide the money, it is as simple as that.
Who are my friends? What business should be done by partners? What can I give him? What can partners bring us?
If these are not distinguished well, a cake is not divided well, external resources may in turn become a burden to the business, and even drag down the development of the enterprise.
There are not a few cases of such failures.
On April 18th, I took advantage of the opportunity of the 420th session of the "Practical Network Marketing - Enterprise Sustainable Profitability System" course held in Wuxi to visit a student in Wuxi.
His company originally focused on the production and sale of wooden houses as its core business, and in recent years they hope to develop cultural tourism projects by integrating external resources.
The wooden houses they produce are very distinctive, and I have stood for their projects, so I am particularly concerned about the development of this enterprise.
Through the exchange, I learned that in the past two years, this company hopes to obtain the support of various resources from land to capital to sales channels of third parties, and hopes to develop its own new business by integrating more external resources.
However, none of these businesses have been made so far.
Although there are some reasons for the changes brought about by the epidemic, the key core is that the business itself has great uncertainty in terms of model thinking.
For more than two years, because a lot of energy was invested in new business, the progress of the original business was slow.
In the exchange, I proposed that the development of enterprises must "keep the existing and create what you want.".
Enterprises must be based on self-development, supplemented by external support.
Instead of dominating external forces, he became a liaison for running errands.
A good business model is definitely not short of an influx of forces from the outside.
However, your premise is that the company must ensure the sustainable development and growth of its basic business in terms of capital, manpower, and the energy of the main person in charge, and at the same time think about new business.
3
Another conclusion we have come to this is that businesses need to grow in a controlled business direction.
What is a controllable business?
Controllable means that the risk is controllable, that is to say, the support and growth of this business comes from the operation of its own enterprise, and it is not completely dependent on others.
This is also what we call it: "Keep what you have, create what you want." ”
What you want to create must be extended to the existing core business.
There are many important core elements of enterprise development, and only seek external help in individual elements, rather than relying on all factors externally.
This instability, uncertainty puts the company's development at unlimited risk.
In this strategy class, I also talked to one of the branch bosses who has been working in the company for more than 15 years.
The boss proposed to me that we should fully develop the cooperative business, we put all our energy into product development and customer service, and entrust the work of expanding the curriculum to the third party to complete.
Doing corporate training is actually very limited.
Because course content is always limited (in fact, this is a normal state), customers generally leave after you finish your course, and it is not easy to continue to grow and grow your business.
To continue to grow, you need to constantly find new customers.
I can understand the question raised by this partner, he said that Shan Ren Information should make a fuss about course development and user services, and entrust more work to attract customers to a third party, especially to a partner to complete.
I listened to this idea, on the one hand, I can feel the pressure of the team in terms of continuously digging up new customers, especially for these CEOs after more than ten years of work, it is really not easy for them to maintain their continuous curiosity and maintain the spirit of continuously striving for the upstream.
They have been able to persist in this for more than ten years, and they have been very good, and I can especially understand their feelings.
However, I also made my point clear to him.
For an organization, the ability to continuously create new customers internally is the basic skill of a business's continuous growth.
All, even most, of such work cannot be entrusted to third parties.
We've looked at companies in the training industry that used to sell courses through fission, through the development of third parties.
Because the division model is designed, with the help of fission between people, and the clarity of the target interests, it is true that in 2 to 3 years, an institution will develop faster.
But the training itself requires endurance and persistence, and more importantly, it is responsible for the course and the customer.
If there is no continuous ability to create value, the ability to continuously develop the team, just rely on third parties, there will be a situation of fast up and down.
On the wall of Shan Ren Information, there is a line of words called "responsible for every penny of the customer", so for us, we must ensure the interests of good customers.
If the customer comes as fast as the tide, the retreat is also very fast.
Then the enterprise will be like a flash in the pan, it is easy to be beautiful, but it is difficult to last.
Just like a brand that used to be franchise-oriented in the catering industry, Little Fat Sheep, today we are all over the country, basically gone.
The better catering enterprises that can survive in the market today, whether it is Haidilao or Xibei Noodle Village, they are mainly self-operated.
4
Our peers have just recently been listed on the Shanghai Science and Technology Innovation Board.
Action education, their business logic is very similar to Shan Ren Information.
2 years ago, I had an in-depth discussion with Mr. Li Jian, the person in charge of action education.
I have discussed whether the company is self-operated and developed well, or it is better to cooperate with a third party to join the model.
Li Jianzong and I finally came to the conclusion that the franchise model will develop rapidly, but the real business will not rely on a third party to develop steadily.
They have changed the way they relied on third-party development in the past in two or three years, relied on internal training personnel, and constantly expanded more markets to complete the expansion of business.
The development of the enterprise must be based on the self-system, coupled with the participation of third-party resources, the development can be stable.
At the same time, the customer's service system must have the internal system of the main control to complete, so that you can maintain the quality of the service and ensure the continuity of the brand.
Third parties simply provide support from resources (funds or customers).
Recalling the history of the development of the Communist Party of China, in 1935, the Long March of the Red Army decided to go north and go north to resist Japan, and the troops went all the way to the north, with two purposes.
On the one hand, to participate in the anti-Japanese resistance, the other purpose was to get close to Soviet Russia and easily gain the support of the Soviet Communist Party at that time.
But in fact, there was no contact with the CPSU and the Comintern at that time.
In the end, they could only rely on themselves to continuously improve their capabilities, from 7,000 people when they first arrived in northern Shaanxi, in just nine years, to develop into a million-level army.
If the Communist Party of China, with the support of the Communist International, had liberated all of China, I believe that it would not have been possible to accomplish the great cause of building a new China in 1949.
After the victory of the Anti-Japanese War, by the beginning of China's liberation, China did have the support of part of Soviet Russia.
However, always remember that pie will not fall from the sky, why should the other party support you? He also hopes that you can be part of his system, defend the interests of other countries, and make you a vassal.
Later, because China did not develop according to the requirements of the Soviet Union, the Soviet Union fully withdrew its assistance to China when China needed it most.
Of course, this also gives us a sense of independent development, and the later two bombs and one satellite, and even the reform and opening up, are forced out under the pressure of development.
Today, China is surrounded and blocked by the United States and some Western countries in the field of semiconductors and high-tech, because we rely too much on foreign technology and lack self-development.
We need to use external forces to make the cake bigger, but at the same time, we must understand what is the core goal that we strive for.