The growth history of Datang Real Estate nanning on both sides of the taiwan strait

Founded in 1984, Datang Real Estate has a development history of 37 years.

Born in Taiwan, Datang Real Estate moved its headquarters to Xiamen in 1994. Since then, Datang Real Estate has continued to grow, expanding from Xiamen to other parts of Fujian and then into Shanxi, Shaanxi, Chongqing, Heilongjiang, Jiangsu, Shanghai and other places. While the real estate business is growing, Datang continues to extend its tentacles to other fields, entering the field of education in 2002, establishing Kangqiao kindergartens, primary and secondary schools, entering the entertainment industry to operate KTV in 2003, and entering the catering industry to open restaurants in 2004, which is very beautiful.

However, the high-profile Datang Real Estate soon ushered in a major turning point. Affected by the global financial crisis in 2008, the real estate industry encountered bottlenecks in financing, the capital chain was tight, and due to the urgent need for funds for 700,000 square meters of undeveloped projects, Datang Real Estate launched a listing plan in Hong Kong. According to media reports, at that time, Datang Real Estate had planned to list in Hong Kong in 2009, but in August 2008, the founder died, and Datang Real Estate's listing plan was shelved.

Shortly after the founder's death, Datang Real Estate changed owners. In April 2010, Datang Real Estate was acquired by Huang Xi, the head of Fuxin Group and the richest woman in Xiamen, who became the actual controller of Datang Real Estate. After Huang Xi joined Datang Real Estate, he gradually transferred Fuxin's real estate business to Datang, and Fuxin focused on financial investment.

After being acquired by Fuxin Group, Datang Real Estate regained its ownership and entered a stage of steady development. In 2020, Datang Real Estate achieved full-caliber sales of 44.51 billion yuan, ranking 73rd in the enterprise sales ranking. On December 11, 2020, Datang Real Estate was listed in Hong Kong.

From the perspective of the urban layout of Datang Real Estate, it has landed in the Urban Agglomeration of the Yangtze River Delta Economic Zone, the Urban Agglomeration of the Haixi Economic Zone, the Urban Agglomeration of the Beibu Bay Economic Zone, and the opportunistic important metropolitan areas including Chengdu and Chongqing, and the urban distribution is concentrated in East China, South China, Central China and Southwest China.

In these "opportunity" cities that Datang Real Estate has entered, Datang Real Estate mainly has two different development strategies:

For example, in Nanning. Born on both sides of the Taiwan Strait, Datang Real Estate made his fortune in Nanning.

Deep ploughing Nanning

In 2006, Fuxin Real Estate officially entered Nanning and has taken root ever since. Since then, Wuxiang New Area has become a key development plate in Nanning, and Datang Real Estate has been laid out in Nanning, along with the continuous development of Nanning. Through 12 years of development, Datang Real Estate has developed 42 projects in Nanning, from Fengling North, Xiangsi Lake, Longgang, Xingning, Wuxiang Core, Wuxiang Lake, and then to Fengling South. At the same time, the pace of expansion has moved towards Guigang, Liuzhou, Beihai and other places.

According to data from the Guangxi region of Kerui, in 2020, Datang Real Estate Guangxi Company obtained Nanning Housing Enterprises. At the same time, with a sales performance of 1.6005 million square meters and 15.377 billion yuan, it ranks first, and surpasses the housing enterprises behind it with obvious advantages. Publicly available data shows that in 2020, .

At the same time, Nanning, Guangxi is the "heavy warehouse" of Datang Real Estate. By the end of 2020, the total land reserve of Datang Real Estate was 11.176 million square meters, of which the land reserve of Nanning was 3.6542 million square meters, accounting for 32.70% of the total land reserve, accounting for nearly 30%, and the concentration of soil reserves was relatively high. Lay a solid foundation for the steady development of the company in the future.

Datang's development advantages in Nanning are, first, that the resource adsorption capacity is very strong after deep ploughing; second, the fast turnover is to step on the quasi-plate rotation and rotate development, seize the opportunity, and the range of choices is also larger.

Through the deep cultivation of Nanning, Datang takes Nanning as the center and extends its "tentacles" to the cities of Guangxi and Yunnan, northern Guangdong, western Guangdong and Sichuan, so as to form a competitive advantage after deeply cultivating the city to achieve a high market share.

Since entering Nanning, Datang Real Estate has actively participated in the process of transformation of the old city.

Datang Real Estate has built more than 10 old renovation and resettlement projects, with a resettlement area of more than 1 million square meters and a resettlement population of nearly 20,000 people. According to incomplete statistics, there are currently 56 old reform projects (including the old reform projects that Nanning is building, promoting and about to be carried out) that have been announced in Nanning, involving about 45,000 mu of land for transformation.

In March this year, Datang, together with Longguang and Guangxi Yuntian, won the bid for the preliminary cooperation unit of the 1254-mu old renovation project in the Pingyang area of the Economic Development Zone.

Datang Real Estate has been working in Nanning for many years and has a large number of local resources in hand, and can already use the advantages of local relations and resource allocation to cooperate with new foreign housing enterprises. In recent years, Datang Real Estate has actively promoted the cooperative development model, and has joined forces with real estate enterprises such as Sunshine City, Shimao, New Hope, Longguang, Jinke and Hejing.

Expand Chengdu with Nanning as the core

With Nanning as the center, Datang continued to make an efficient layout in Chengdu to achieve a combination of vertical and horizontal links in the southwest region.

When entering the Chengdu market, Datang Real Estate also chose to cooperate with other housing enterprises, and the layout of the projects are located, which is also consistent with the strategic play that Datang Real Estate tends to play.

Datang + Helenburg, layout Qionglai

On November 10, 2020, Helenburg Real Estate transferred 103 mu of residential and commercial land on the qionglai south river with a floor land price of 3780 yuan / ㎡ + 3% free of charge. In December of the same year, Datang Real Estate signed a strategic cooperation agreement with Helenburg to join the cooperative development of the 103-acre plot of land in the form of a 40% shareholding project company. This is the first project layout completed by Datang Real Estate before it publicly appeared in the soil auction market in Chengdu.

Datang + Deshang + Jiaci + Zhongxinhai, into Chongzhou

On December 22, 2020, Deshang bid for 87 mu of residential and commercial land in Chongzhou, and finally the plot was jointly developed by four real estate enterprises, with Deshang and Datang Real Estate accounting for 25.5% of the shares, Jiaci Real Estate accounting for 24.99% of the shares, and Zhongxinhai accounting for 24.01% of the shares.

Datang + Jiaci + Zhongxinhai, Chongzhou and two more cities

On January 28 this year, Zhongxinhai and Jiaci Real Estate bid for 56 mu and 61 mu of land in Chongzhou Yangma New Town respectively, which were jointly developed by datang, Zhongxinhai and Jiaci housing enterprises, and the equity ratio of the three housing enterprises in the two plot projects was the same, both of which were 34% of the shares of Datang Real Estate, and 33% of the shares of Zhongxinhai and Jiaci each.

Datang + Jiaci, for the first time, openly jointly took land

Still in Chongzhou. On June 30, Datang Real Estate and Jia ci joined hands to acquire 59.66 mu of residential and commercial land in Chongzhou.

So far, Datang Real Estate has laid out 4 projects in Chongzhou through "cooperative development", 1 project in Qionglai and Helenburg, and 5 projects in Chengdu.3 And this process, Datang Real Estate only took about half a year.