On March 19, 2021, in Liantang, Nanchang County, a piece of commercial and residential land was sold, and the soil auction was extremely fierce. In the end, after 185 rounds of bidding, it was won by an unstoppable new force.
However, after further investigation, I found that there is no new force alone. This land was jointly acquired by four families. They are Xinli Real Estate, C&D Group, Jiusong Shanhe and Datang Real Estate.
Earlier, JiusongShanhe and Datang Real Estate signed a cooperation agreement in the Jiusong Center on the bank of the Ganjiang River. Not long after, Datang Real Estate Nanchang Company held a datang glory re-departure activity at the entrance of the Jiusong Center.
For the Nine Songs Mountains and Rivers, Nanchang still knows more, after all, it is also the top three of the Ganjia real estate enterprises. Like Dongtou, the "king of county towns" in Jiangxi, this real estate company is deeply rooted in some county-level cities or new urban areas.
The owner of Jiusong Shanhe, surnamed Hu, used to make a fortune as a lighter. But in the company, lighters are a forbidden word that cannot be mentioned. No one knows that Boss Hu made his fortune because of lighters, but he is reluctant to mention the past of lighters.
His two biggest deals in Nanchang were the JiusongShanhe Residential Community at bay one of the bayi bridgeheads, and the times city (formerly known as Galaxy City) in Nanchang County.
The Jiusong Shanhe Residential Community at bay one bridge is the benchmark work of Jiusong Group, and it is also the most complained about illegal construction by the owners of the community. The illegal construction of the top floor of the community was once complained to the People's Daily, but in the end it was not solved. (Please search for details)
Nanchang County Times City is the take-off work of Jiusong Group. This is a super-large-scale market, the earliest is not the project of Jiu song, but by the development of Tian Shun real estate, the project is called Galaxy City. Later, The capital chain of Tianshun Company was tight, so it sold the project.
At that time, such as Evergrande, which planned to acquire this project, the chairmen of the two sides had several rounds of consultations and initialed the agreement. Jiangxi Evergrande has sent a construction team to go in and drive piles.
Who knows, in the end, it was snatched away by Jiu Song, and Evergrande withdrew, leaving only the dozens of foundation piles that had been driven into the basement for more than ten meters. The detailed process is unknown, but it is certainly wonderful.
Today, Jiusong Shanhe Group is also constantly developing new partners, the most recent of which is Datang Real Estate.
Datang Real Estate, this real estate enterprise, does not know much, it has nothing to do with China Datang Group in the power industry. From the source, it is a Fujian real estate enterprise.
However, after digging deeper, I found more interesting things. And watch me take my time.
In 1984, Yu Yingyi, a Taiwanese from the United States, received a call from her brother Yu Yingzong and returned to Taiwan from the United States to work together to develop a project in Taichung. In the selection of the project, they quoted the scriptures, and finally wanted to recreate the prosperity of the Tang Dynasty and the glory of the Tang Dynasty, so they named it the Tang Family.
Advanced design concepts, coupled with profound cultural heritage, Taichung Tang Dynasty family as soon as it was born, won the Luban Award in the architectural industry, and became famous.
The booming Datang real estate in Taiwan encountered many bottlenecks, and the political environment between the mainland and Taiwan gradually relaxed, Yu Yingyi resolutely decided to relocate her family back to the mainland. At that time, a large number of Taiwan businessmen moved to the mainland, such as Foxconn. All over the country, Taiwan businessmen's industrial parks have also been built.
Yu Yingyi chose Xiamen and settled in Gulangyu Island. Every day, leaning on the fence, boats coming and going, listening to the waves, tasting tea and enjoying the sunset, such a day, it is really comfortable.
After entering the mainland, Datang developed its first project in Xiamen, which was the Datang family located in the Huli District of the island. This is definitely a commendable pioneering work, its unique novel design, unique sales methods, so that minnan people crazy, have snapped up.
The unprecedented success of the Tang dynasty in the lake gave Yu Yingyi a lot of courage, and he began to no longer be satisfied with Xiamen, and entered other cities in Fujian, Haixi, Beibu Bay, Guangdong, Hong Kong and Macao, all of which were the scope of its involvement.
In it, we can clearly see the radical style of Fujian real estate enterprises.
The great development of Datang depends on its excellent products, and the greater dependence is the great development of China's economy and the huge space of China's real estate market. Individual efforts must also be taken care of by the process of the times.
When the scale reached a certain time, Yu Yingyi wanted to let Datang go public, but all the beauty was fixed in 2008.
That year, China hosted the Olympics, but there was also the Wenchuan earthquake and the economic crisis. The bankruptcy of Lehman Bank in the United States triggered a tsunami in the financial market, and many companies were affected, such as Evergrande terminated the listing process, and Datang Real Estate, which constantly terminated the listing process, also came to the brink of bankruptcy.
Founder Yu Yingyi, who is plagued by huge debts every day, has at least 20 construction companies coming to him in Xiamen to pay off the arrears of the project. In the end, Yu Yingyi became ill with overwork and died young.
The Datang Group, which did not have a founder, was suddenly in turmoil.
In Xiamen, round after round of discussions have been held on the bankruptcy reorganization plan of Datang Group. Finally, Fuxin Group, which is also a Xiamen enterprise, stood up and acquired Datang.
The founder of Fuxin Group is Chen Zhanghui, who was originally a staff member of Xiamen Fisheries College (now called Jimei University), and he was a proper iron rice bowl. But the momentum in his bones made him unable to settle for the status quo.
In the tide of the whole people going to the sea in the 1990s, Chen Zhanghui also resigned from public office and went to the sea to do business. He chose, too, the real estate industry, and sometimes, chose the right track, really more than the effort.
Partnered with Chen Zhanghui is Huang Xi, who is also a teacher at Xiamen Fisheries College. And Chen Zhanghui's wife, the outside world recognized as Zhang Jianhua. As for the relationship between Chen Zhanghui and Huang Xi, I don't know.
In line with the great process of history, Fuxin Group has achieved great success, and the group is doubling in scale every year.
Chen Zhanghui, who has a successful career, has a special love for finance. He invested in Industrial Bank, Kaifeng Experimental Bank, and later invested in bank of communications. The biggest stroke should be as one of the initiators, to participate in China's first joint-stock commercial bank - Minsheng Bank.
The layout of the financial industry has accumulated a lot of capital for the later outbreak of Fuxin.
When Chen Zhanghui wanted to show his fists in the financial market, he died in 2000 because he was seriously ill.
Most of the companies, after the death of the founder, have gradually declined, but there are also some companies, under the leadership of the female boss, to tide over the difficulties and go to glory. For example, the well-known Gome Electrical Appliances, after the founder went in, Kenuchi helped to support the huge business empire and crossed the border all the way.
The receivership of Fuxin Group is Chen Zhanghui's old colleague Huang Xi, and Fuxin's real estate business is fully controlled by his student Wu Di. Huang Xi is a special woman, and Wu Di is also a special student.
Huang Xi's decision to kill on major events has made the strategy of the entire Fuxin Group decisively advanced and implemented, and Wu Di, in addition to being the head of the real estate business, is also a famous boxer in haixi area. Under the urging of Wu Di, Fuxin Group engaged in several large-scale boxing matches.
With steady development, Fuxin Group is planning to go public, but Huang Xi is too low-key, so that few people know how big Fuxin Group really is. Hurun wanted to include her in the rich list, but she stopped her.
Fast forward to 2008, when the subprime real estate crisis that originated in the United States led to the bankruptcy of Lehman Bank, which in turn triggered a global financial tsunami, and most of China's real estate companies were hit hard.
Fuxin Group does not have a heavy real estate business, so there are not many injuries, and Datang Real Estate is not so lucky.
Datang Real Estate, which is on the verge of bankruptcy, has gradually entered the M&A vision of Fuxin Group due to debt restructuring. Wu Di, a boxer with a different vision from ordinary people, overcame everyone's opinion and wholly acquired Datang Real Estate. He persuaded Huang Xi that the more the real estate market was in full swing, the better the time for us to enter.
Huang Xi, who was decisive in doing things, did not think much about it, and the radical style of doing things in Minnan was vividly displayed in her. Since it is a good time, it must not be missed, in addition to the acquisition of Datang Real Estate, but also to further expand the scale.
Under the radical expansion strategy, the Fuxin Group began to attack the city and the land across the country. They came to Nanchang, and under the investment attraction of Qingshan Lake District, they decided to transform Qingshan Lake Cultural Square and build Nanchang's "Xujiahui" with heavy funds. (For this story, you can see this article: Loading)
The ideal is very full, the reality is very bone, the concept of "Xujiahui" is very dazzling, but it is too difficult to land. The development progress of the project has been delayed again and again, and several rounds of the project have been replaced, but there has been no progress. This is simply intolerable for the radical Minnan people, and Fuxin Group intends to sell the project.
And they are not willing to give up the Nanchang market, so Datang Real Estate replaced Fuxin Group and officially entered Nanchang.
In 2011, Datang Real Estate auctioned a piece of land in Nanchang County and developed Shenghui City Square, and the overall effect was still average.
Unwilling to accept the Datang people, they are determined to make a high-end product in Nanchang. Therefore, they reproduced the Once Sensational Tang Dynasty in the Qingshan Lake District of Nanchang. This Tang dynasty family, the geographical location is very good, relying on the Tianxiang Garden, the scenery is unique, but the final effect is indeed not satisfactory.
I went on a field trip and found that this product was really bad. I don't know what the Tang Dynasty in Xiamen looks like, but looking at this Tang Dynasty family in Nanchang, I know that it is doomed to failure.
The Chinese style of the whole building and garden gives people a very general look, which may be limited in cost, so that the landscape is sparsely made. Looking at the building inside, the living room of the large apartment has no balcony, the small apartment is not transparent, the living room is directly connected to the kitchen, and the villa does not have a tall temperament.
What's more, at that time, everyone paid attention not to Chinese gardens and traditional styles, but to Western French styles and Nordic classics. The community does not take a foreign name of the foreign point, and it is embarrassed. For example, what is Madrid, versailles, Beverly, what is the Tang Dynasty?
However, even if there is no sense of existence in Nanchang, Datang Real Estate has not withdrawn from Nanchang, and it is still looking for opportunities. Later, Datang Real Estate took a small piece of land in Qingshan Lake District and developed Datang Donghui.
Many people do not know, where is this place? In fact, it is on the edge of Zhongkai Blue Domain, relying on zhejiang university science and technology park. Looking down from above, it is wrapped inside, so it is difficult to see it from the outside, and it is normal not to know.
As for the reason why Datang is reluctant to withdraw from the Nanchang market, it is mainly because it wants to go public. It is no exaggeration to say that no real estate company in China does not want to go public. In fact, real estate is a heavy asset industry, the demand for funds is very urgent, and everyone is afraid of their own capital chain breaking.
However, the regulatory level has realized the serious impact of real estate on the economy, so after 2008, no real estate company has been able to land on the domestic main board. Even if it is as big as Evergrande, it will not work.
Therefore, Datang's listing, like other real estate companies, can only drift through the Lingling Ocean and go public in Hong Kong.
Study its earnings report and the story behind it, in fact, you will find a lot of different things. Datang is indeed lackluster in real estate developers, but in the financial market, it is a long-winded one.
As early as 1995, Chen Zhanghui, the former head of Fuxin, participated in the preparation of the first joint-stock commercial bank in New China, which was Minsheng Bank. There are many cattle people here, such as Liu Yonghao, Shi Yuzhu, Lu Zhiqiang, Guo Guangchang, Zhang Hongwei, etc., each of whom is a rich man.
Behind Fuxin Group and Datang Real Estate, Minsheng Bank has been providing it with a steady stream of "ammunition" support. Despite the aggressive expansion, high debt, and stepping on two of the "three red lines" in the years before the listing, there is still money supporting it.
In addition to Minsheng Bank, Fuxin Group also invested in Industrial Bank, Bank of Communications and Hengfeng Bank. For local banks, it is also involved, for example, Fuxin is also a major shareholder of Hankou Bank and Hangzhou United Rural Commercial Bank.
In the financial system, it not only involves banks, but also participates in insurance and securities, such as Yongan Insurance, New China Life, and Minfa Securities.
Someone once asked Huang Xi how much money Fuxin Group had, and she didn't know. HuRun, who likes to help others rank the most in China, wanted to list Huang Xi among the top 100 richest people, but was decisively rejected.
The big guy in the circle said that the scale of Fuxin Group will not be small, and may only be a little smaller than the "tomorrow" and "according to the state" system. (For stories about the "Tomorrow" and "By State" systems, please search for yourself.) Press Yes Ann, in order to avoid harmony, deliberately hit the wrong)
Behind Fuxin, how big a financial territory is, it is difficult for the outside world to know. As for Huang Xi, who is at the helm, there are few reports. Those are not the focus of my attention, but with the increase in the layers of supervision, it can be vaguely seen that the funds have indeed become tight.
Going public has become an inevitable choice for Datang and a helpless move for Fuxin Group. When the whole environment is not good, it is still aggressively hoarding land, in Yunnan, in Wuhan, in Nanchang, or land enclosure, or cooperation, the purpose is one - listing.
In the past 2020, it has been plagued by the new crown, the economic development has been greatly restricted, and the housing enterprises that urgently need to be listed are like carp across the river. Ganglong, Jinhui, Shangkun, Xiangsheng, Territory and a number of small and medium-sized real estates have landed on the Hong Kong stock market, although the market performance is flat, but there is finally a new way to finance.
Datang Real Estate was listed in Hong Kong on December 14, 2020 and broke down on the same day, which shows the attitude of the market. I'm actually not interested in this real estate company, and its performance in the industry is also very average.
Perhaps, it is just a real estate chess piece under the financial map of Fuxin. Datang is no longer glorious.
End of the full article, thank you for your patience to read.
PS: As I said last time, in the future, I will not write the story of Jiangxi's local real estate, but will write about some foreigners related to Jiangxi real estate, from them, you can also glimpse the development process and past of Jiangxi's local real estate.
This article will be sent to my public account at the same time: Hongcheng Past.