◆ The data tells you, how did the snail develop to today's scale?
Source 丨 Xinhua Net Sike
Red chili oil floats on the noodles, and the sparkling rice noodles are soaked with rich soup. Pour in the sour shoots, spread the peanuts, pick up a row of steaming snail powder, pinch the upper and lower lips, and the mouth is full of sour and spicy flavor...
"Powder" is the daily life of liuzhou people in Guangxi, and now it has become the favorite of more people. Liuzhou snail powder quickly became popular, and many merchants and netizens mistakenly wrote "snail powder" as "screw powder", becoming one of the "Top Ten Language Errors in 2020" released by the language and writing journal "Bite Text Chew Character".
Why did snail powder, known for its "stink", become so popular with diners that it has grown to its current size? Silke takes you through data to explore.
"Hot search physique" to promote out of the circle
The "social attributes" of snail powder have brought it a wide range of topical attention. The "head-catching" snail powder has its own groove point, some people have a similar smell to the snail powder, and some people respect the snail powder. The taste controversy makes snail powder extremely hot search.
From #how much Chinese love to eat snail powder#, to #Reaction to eating snail powder for the first time, to #You eat snail powder in your mother's eyes,# The topic of snail powder continues to appear on social networks, and the heat is often hundreds of millions. In frequent discussions and sharing, snail powder has been able to break through the age and geographical restrictions and "notoriety".
Young people fall in love with this sour taste, which also makes "one person food" more flavorful. Weibo data shows that in the list of "post-90s" and "post-00s" cuisines, snail powder was selected as the first and third respectively. The sour and spicy snail powder is deeply liked by many young people with heavy tastes, and has become a well-deserved new social currency for young gourmets. About three or five friends bowl of powder has become the simplest happiness for more and more young people.
For many people living alone, the convenient and delicious bagged snail powder just meets their "fast food", "cooking" and "small package" life needs. Cooking a handy and delicious snail powder when you get home from work is the "daily ritual" of these "lonely gourmets."
Snail powder "Industrial Revolution"
From "freshly cooked dine-in" to "bagged fast food", supply-side structural reform has helped snail powder "go the world". In order to break the restrictions of space and region and meet the needs of the majority of diners eager to eat authentic snail powder, Liuzhou people use industrial thinking to let snail powder enter the industrial park from "small workshop", and develop "bagged fast food" snail powder that not only restores delicious but also can be preserved for a long time through industrial production, laying a solid foundation for the popularity of snail powder and making "bagged fast food as fragrant as cooked dine-in food".
From special snacks to special industrial chains, the "industrial revolution" of this rice noodle session has promoted the transformation of snail powder from a traditional specialty product to a "net red food". Formulating bagged snail powder standards, applying for "Liuzhou snail powder" national geographical indication products, establishing a snail powder product quality testing center and snail powder raw material base, a series of snail powder production standards and development plans have broken the past situation of scattered and barbaric growth of bagged snail powder enterprises, and the cluster benefits have become increasingly prominent.
Workers pack snail powder in the production workshop of Liuzhou Snail Powder Industrial Park. Image source: Xinhua News Agency
At present, Liuzhou Snail Powder Industrial Park has basically formed an industrial chain integrating modern agriculture, catering services, food processing, e-commerce, express logistics, and cultural tourism. In 2019, the "Liuzhou Snail Powder" e-commerce industrial park was opened. In 2020, the sales revenue of Liuzhou snail powder reached 11 billion yuan, the sales revenue of supporting and derivative products exceeded 13 billion yuan, and the bagged Liuzhou snail powder sold 1.1 billion bags online alone.
As the small "supporting characters" of snail powder ingredients, they have become the "protagonists" of the snail powder industry, driving local villagers to get rid of poverty and become rich. Liuzhou snail powder raw material standardization production demonstration base has driven more than 3,000 farmers and more than 450 poor households to develop snail powder raw material production. In 2019, all the poor households in the base have been lifted out of poverty, with a per capita monthly income of more than 3,000 yuan and a per capita annual income of more than 9,000 yuan.
Tourists visit the Luosi Powder Food Culture Museum in Liuzhou Snail Powder Industrial Park. Image source: Xinhua News Agency
As a "street food", snail powder has "ridden the wind and waves" in just a few years, not only "leveraging" the tens of billions of large industries, but also giving birth to an industrial chain of poverty alleviation and prosperity. What will be the future of snail powder? See!
It is said that snail powder is eaten only zero times and countless times. Are you a "true love fan" of snail powder?
Planner: Liu Juan
Producer: Li Xiaoyun Tang Hui
Author: Song Minrong
Design: Wei Zhao
Proofreader: Xinrong Wang
Co-produced: Xinhuanet Sike Xinhuanet 5G Rich Media Lab
Source: Lookout