Text/Cheng Mengling Editor/Jinping
Three years ago, Wang Heming left an outsider's impression more of an actor, and now this label seems to be more and more diluted on him, replaced by a producer, the founder of the script supermarket, the promoter of the script industry, and so on.
This change originated from the script trading platform he founded three years ago - script supermarket, from the beginning of the establishment of the not optimistic, to promote the launch of idle impact projects and script transactions, Wang Heming and his script supermarket began to be affirmed by more and more industry people.
Actor Liu Tao commented on him - Wang Heming is a person who dares to think and dare to do something thoughtful and cohesive, and the script supermarket is a very magical existence, because it can connect many good scripts, screenwriters, directors, producers, and actors to create more good opportunities for everyone.
Li Shaohong, president of the Directors Association, And Wang Heming, and his script supermarket to integrate screenwriting resources and script resources with platform thinking is a very smart and forward-looking measure.
Gong Yuguo, the earliest Internet enterprise operator in China, Heming, took the lead in creating a screenwriting economy and a script supermarket business model in China.
For why he chose to take this uninvolved road in the first place, Wang Heming's reasons came from two aspects, on the one hand, he wanted to be a first-person psychology, and on the other hand, he really found the pain points in the screenwriting industry and the impact on the film and television industry. ”
With the attention of government management departments and the improvement of policies, the film and television industry has experienced prosperity and development, and the market size of China's film ticket TV series, network university and online drama content is still growing, and compared with the brilliant achievements of the film and television industry, the development of the script industry, the foundation of film and television projects, seems to be wronged.
Judging from the situation of broadcasting 14,000 episodes of TV dramas, 700 movies, 6,000 episodes of online dramas, 500 to 600 online dramas, and some central six-themed movies and animations every year, Wang Heming calculates an account according to the average investment of 50,000 yuan in the script of a single episode of the series, and the average of 200,000 to 300,000 yuan per film, and according to the law of two eight, a figure has been drawn: 40 billion yuan, and the idle assets of China's film and television projects every year are at least 40 billion yuan.
The contribution of the screenwriting industry has been 20% off, presented, and many idle film and television projects, there is no shortage of some good content projects that have not been excavated, stagnation and waste. Why is there such a deformed development? Malayutou001 with questions interviewed Wang Heming.
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"Film and television companies are actually all developed by angels"
Ｑ． How did so many idle film and television projects come into being?
Ａ． Because of the information asymmetry in the film and television industry, information asymmetry leads to resource rupture, and resource rupture leads to idle assets.
First analyze what the film and television industry is doing? Everyone is doing content, no one is doing platform transactions, and after a film and television company gets the script, he will find his own actors, find directors, package it into a project, and then find capital to invest money to shoot. If you develop a piece of land yourself, will you sell it? So from the perspective of investment logic, every film and television company is all angel round, the script is a seed round project packaged, and then pull investment, and finally realize the income.
In the current film and television market, the director can be a company, the actor can also set up a company, the distribution can become a company, the investment can become a company, and all kinds of resources can become a single company, and they can do projects. However, a script from the opening of the project to the final presentation of the film and television work, to go through the investor's capital injection, the director, the construction of the actor team, the implementation of the service team, post-production and publicity company, the lack of any link may bring about the stagnation of the project.
But in the process of project launch, there will sometimes be resource breaks, there is no content of the platform, there is no content to find investment, the director can not find the actor, the investment can not find the project, the director has developed three projects, it has become one, the actor has developed three projects by himself, folded one, the script in the hands of the screenwriter No one knows, every company always has idle assets, a large number of idle assets are formed.
Ｑ． How does the script supermarket pry 40 billion idle assets?
Ａ． These idle film and television projects include the script of the seed round, the project of the angel wheel, these projects have not been started, they are in the hands of film and television companies, companies and screenwriters, and we only need to build a platform, from the hands of the screenwriter to the script, to the film and television company to collect the project, put together, and then to the capital and all parties to dock, so that some of the shelved projects can be restarted.
Like a similar to the winter plan we launched last year, bound to more than 300 film and television companies, in addition to helping some projects to finance, to some film and television companies suitable projects for them to invest, you can also take out some of their good resources to share, for example, this company has a strong production ability, that company has a shooting base, that company may push policies, that company may be special effects makeup, that company is a director, that company is an actor, to maximize the interconnection of resources.
Script Supermarket did a film and television circle of Taobao
Ｑ． Faced with the problem of information asymmetry in the film and television industry, how to solve the problem of script supermarket?
Ａ． In addition to gradually signing some actors and directors, production resources, such as film and television production, music and other expansion of network resources, the development of screenwriting agents, screenwriting butlers, script agents, script coordinators, script analysts, script doctors and other types of work, layout industry ecology, the company also focuses on research and development, like film and television project roadshow platforms, small programs, etc., we have developed a screenwriter direct employment app, film and television network, script crowdfunding, oa management system, script intelligent evaluation software, etc., but also developed offline mode, what is the offline model? There are salons, industry sharing, knowledge payment, film and television project venture capital meetings, film and television cafes, and various agents, which are all developed by us to solve the problem of information asymmetry.
Ｑ． Can you tell us about the film and television network?
Ａ． At that time, the cause of doing film and television networking was to find that film and television networking did not have a tool to promote themselves and sell themselves, and I wanted to let more waist resources and film and television people from other places be able to enter the network to know more cattle head resources, so I made such a circle.
Its biggest highlight is the use of big data to analyze your clients, for example, I am an actor, so how many directors have seen me? How many producers have watched me, how many seconds have they stayed on my business card, and who forwarded my business card? Have a favorite of my business cards? Can be analyzed and shown, there is a need can be directly in the film and television network to get in touch. In addition, it can also be pushed according to the needs, such as one doing post-production, watching multiple directors? The system can know that he now needs a director, and then recommend more director information.
Film and television network also a network market part, the daily poster will have recommended scripts, the future can also be a screenwriter, film and television company recommendations, etc., we can exchange points by punching cards, business card fission to others, forwarding the circle of friends, etc., with the exchange of points you can unlimited view of the information in the network, find people. Here everyone is a commodity and a buyer.
The core competitiveness of Script Supermarket:
Film and television resources + script ppt planning
Ｑ． What exactly is Script Supermarket doing to promote script deals?
Ａ . In addition to providing film and television resources, there is also the PPT process production of the script.
Script trading is different from IP trading, because IP already has attributes that can be evaluated: traffic and content, and its evaluation can rely on its C-end market, but the script is facing b-side customers, it is facing directors, producers, film and television companies, investors He depends on the vision of these people.
But in fact, many investors do not read the script, they invest in the project. So the script needs to be packaged, I will give a few simple examples, the script needs to be packaged into a ppt, because no boss spends two hours to read your script, this ppt contains our work, the first time according to we will judge how big the script is suitable for making? Then there is the sorting, this script is suitable for doing Central Six, this script is suitable for doing theaters, this is suitable for TV series, suitable for doing network dramas.
In the integration of film and television resources, there is a company that has obtained a good script, only knows a very low-level director, actors, such as 90% of the film and television resources are all in Beijing, many good directors, producers, actors are in Beijing, and many other places have investment but because of the lack of film and television resources, the project cannot be started well.
And the script supermarket basically has more than three thousand film and television company resources, China's head of the film and television companies we have all contacted, when doing script planning, suitable for the project of directors, actors and producers, and other resources will be grafted to this ppt, so the script sent to the film and television company is not a script, but a project.
Ｑ． How does Script Supermarket represent scripts?
Ａ． The creation of screenwriters cannot be industrialized, the creation of screenwriters is individualized and the creation of craftsmen, but the operation of screenwriters and the operation of screenwriters can be industrialized and owned.
We have established a process of working mechanism, get a script, first of all to evaluate, we have an evaluation team and evaluation mechanism (we developed the script intelligent evaluation software), after the evaluation and then the agent, the so-called agent and the economy linked, discuss how to cooperate with you in the script? This is all a specific set of processes, including when the agency is not copyrighted?
After the script will be entered into the script library, we will be the annual agent of the script by keyword layer classification, according to the needs of the film and television company docking script, after the successful docking of the project, will be equipped with the screenwriter agent tracking service, the project progress to what stage? If it is shelved, what is the reason, and whether it will be launched again in the future.
Ｑ． What else is the broker responsible for in tracking this process? Will you handle script disputes?
Ａ． Yes, strictly speaking, we do the service step by step, although we cannot completely avoid risks, but we can effectively avoid risks.
In the event of a dispute, we will analyze whether it is the screenwriter or the problem of Party A? For example, the problem of Party A, for the screenwriter's guarantee we will fight, in addition, the screenwriter wrote out of the things is slightly unsatisfactory, at this time we will communicate with Party A, where is the problem? We have professional instructors who will tell the screenwriter how to change it? Script doctors, script analysts, and we do supporting services. If it is a problem with the screenwriter, we will return and get the intermediary fee, and use this money to continue to find another screenwriter for Party A.
Ｑ． Can you summarize what kind of promotion the script supermarket has played for the industry?
Ａ． The first script supermarket is to firmly grasp the content resources, screenwriting resources, we can give this industry a steady stream of good scripts, good screenwriters, can help the vulnerable group of screenwriters.
The second script supermarket is committed to solving the information asymmetry of the film and television industry, building such a platform to provide all parties with the resources they need, in this process, we will also conduct some screening and evaluation, do third-party evaluation, and strive to reduce the risk of the film and television industry.
(Spicy Entertainment Investment original article, unauthorized reproduction)