Beijing, August 18 (Central Broadcasting Network Reporter Qian Cheng) According to the "News Horizontal" of the Voice of China of the Central Radio and Television Corporation, recently, a number of listeners reported to the Voice of China that the advertisement of e-commerce training services pushed by a well-known short video platform and browser was suspected of false publicity. After paying thousands of yuan in training fees, consumers did not get the corresponding training, nor did they produce practical results, but gradually fell into the routine of paying more training fees. What is the situation?
Training ads
Mr. Zhang (pseudonym), who lives in Henan, told reporters that in July this year, he saw an advertisement for e-commerce training on a well-known short video platform and browser, which read "Do cross-border e-commerce, challenge the monthly income of 300,000" and other words. Out of curiosity, Mr. Zhang clicked on the link and left his contact information. "After adding WeChat, he sent some links, let us click in, and then said what time there are live lessons, let us listen to the lessons."
Mr. Zhang told reporters that the content of the live course is mainly how to easily create a cross-border e-commerce store with a monthly income of tens of thousands, and the staff promised to conduct "one-on-one" patient counseling for the students, and will also support the traffic of the store in the future.
"The main content we want to talk about is to teach everyone zero foundation, no source of goods, how to build a cross-border store with a monthly income of 30,000+ ..."
Mr. Zhang has more free time on weekdays, and after reading the course introduction, he plans to do a side job, and then pays a training fee of 3880 yuan. After paying the fee, the staff sent him a link, and then gradually reduced the communication with Mr. Zhang. "How to send messages on WeChat he does not reply, he is just on qq, if you do not understand anything, you may ask him, he will sometimes reply." Mr. Zhang told reporters.
Introduction to live courses
Mr. Zhang said that because he was not good at operating computers, he felt that he had little effect after watching the training course. At this time, the staff replied to Mr. Zhang that if he wanted to successfully open a store, he also needed to pass the internal examination of the training institution. "If you just can't, those teachers will deliberately put you information at the end of the lecture, if you can't operate, the company can also host for you, and then charge your hosting fee, which is equivalent to putting you in step by step."
After finding that he could not open an online store to make a profit, Mr. Zhang wanted a refund, but several negotiations with the company failed.
A college student who participated in the training told reporters that after payment, a considerable part of the training content sent by the staff to the trainees was the page of the e-commerce platform itself, not the so-called "one-to-one" customized course. "The videos they sent and the links, most of which are already owned by the official platform of Shrimp Skin itself, (these videos are) used to learn from these merchants who have opened stores, and these sellers can also have them without such a training platform." So in fact, they send the learning video on the shrimp skin platform to their students, and then promote it for themselves. ”
In addition, after receiving training, some trainees found that they still could not operate the store profitably, and under the guidance of the staff, they paid a store hosting fee of 9980 yuan, and this series of payment operations, after the so-called online learning, still did not achieve results.
According to the reporter's understanding, there are not a few consumers who have encountered similar situations, and the preliminary statistics have exceeded 60 people.
In response to this matter, the reporter also contacted Sichuan Youshangxue E-commerce Service Co., Ltd., which provides training services, and the staff responded that the learning effect varies from person to person, and indeed some students propose refunds because they have not achieved the learning effect. "For the sake of marketing, it may be simpler to say at the beginning, but after the students sign up, after studying for a period of time, they find that it is still more difficult, and they will find that this thing is more difficult than imagined, and there will be this reflection, saying that they don't want to learn or how."
The staff said that the company is actively dealing with related matters.
In this regard, many trainees said that their refund or negotiation applications did not get a response from the company's staff.
In addition to cross-border e-commerce training, in recent years, with the rise of short videos, training similar to "net red creation" and "hand-in-hand teaching you to bring goods" has emerged in an endless stream. Among some seemingly tempting money-making gimmicks, there are new types of fraud traps hidden, which make victims deeply trapped in the dilemma of rights protection. How can consumers assert their rights? And how to strengthen supervision?
Han Xiao, a lawyer at Beijing Kangda Law Firm, said that if the advertisement contains false or misleading content and does not provide corresponding services, it is suspected of false publicity. "The advertising content is a 'cross-border e-commerce training program', but it does not actually provide effective services to consumers, and 'monthly income of 100,000' is only a publicity gimmick, in fact, it is a step-by-step routine for consumers to pay money to buy some general courses recorded in advance." Obviously, content such as 'Easy Monthly Income of 100,000' does not really exist, and the relevant advertisements are false advertisements. ”
Han Xiao pointed out that consumers can protect their rights and interests through civil litigation, reporting complaints to the market supervision and management department, and reporting cases to the public security organs. "Consumers may file a civil lawsuit with the court on the basis of the relevant training contract they have concluded with the other party, demanding that the other party bear the liability for breach of contract, or requesting rescission of the contract and requiring the other party to return the contract money on the grounds that the other party has fraud."
Han Xiao believes that platforms should strengthen the review of advertising. "For advertisements that may have false advertisements, it is forbidden to be served, and at the same time, an advertising complaint channel is opened, and for false advertisements that receive complaints, the placement should be stopped immediately and reviewed accordingly."
According to Article 55 of the Advertising Law, where an advertiser illegally publishes a false advertisement, the market supervision and management department shall order it to stop publishing the advertisement, order the advertiser to eliminate the impact within the corresponding scope, and impose a fine. "Where advertising agents or advertising publishers knowingly or should have known that the advertisement was false and still designed, produced, represented, or published, the market supervision and management department shall confiscate the advertising expenses and impose a fine." Where a crime is constituted, criminal responsibility is to be pursued in accordance with law. Han Xiao said.
Liu Junhai, a professor at the Law School of Chinese Min University, believes that the key to standardizing the training market is to achieve three points. "First, it is necessary to increase the cost of untrustworthiness and reduce the benefits of untrustworthiness. Second, enhance the trustworthy income of enterprises, reduce the cost of trustworthiness, ensure that the income of trustworthiness exceeds the cost of trustworthiness, completely reverse the reverse elimination effect of bad currency expelling good money, and the reverse elimination effect of good people being angry and bad people being angry. Third, enhance the benefits of consumer rights protection, reduce the cost of consumer rights protection, and ensure that the benefits of rights protection are higher than the cost of rights protection. Resolutely reverse the phenomenon that consumers must kill a cow in order to recover a chicken. ”