After the 80s, the beauty changed to broccoli cattle raising to earn millions in the year

Dressed in a fashionable and beautiful outfit, and driving a modern red sports car, if someone told you that this beautiful woman was a cattle breeder, I don't think you would believe it. But she is indeed a post-80s beauty "Niu Kui", her name is Chen Jin'e, the general manager of the Yuxuan Animal Husbandry Breeding Base. In 1997, after Chen Jin'e graduated from the Health School, she did not enter the hospital as a nurse like others, but chose to start her own business and engage in clothing wholesale and retail. In 2007, Chen Jin'e made an incomprehensible decision - to abandon the clothing business and invest in cattle breeding! Although friends and family did not understand, Chen Jin'e insisted on her own idea: after several months of investigation, she found that wenling did not have a large-scale cattle farm at that time, and from a national perspective, the prospects of beef cattle breeding were also very promising. So Chen Jin'e started her cattle breeding business in Liutang, Songmen Town, and at first, due to the shortage of funds, Chen Jin'e only raised 20 cattle for others. When she first started raising cattle, Chen Jin'e didn't know anything, but she had a flexible mind, asked farmers for advice, read books and learned, checked information on the Internet, and communicated with others, and it didn't take long for her to become a good cattle breeder. Due to the rapid rise in beef prices during that time, Chen Jin'e was lucky to earn her first pot of gold. Since then, her breeding scale has continued to expand, from 20 to 50 to 100, from open-air breeding to the establishment of her own barn, Chen Jin'e's cattle breeding road has become smoother and smoother. At present, the number of cattle in the Yuxuan Animal Husbandry Breeding Base has reached more than 500, more than 1,000 cattle are produced annually, and the base also has 35 employees, of which 11 are still disabled, which is specially recruited by Chen Jin'e.

Chen Jin'e was giving a cow a massage Before she entered Chen Jin'e's barn, she heard melodious music, and Chen Jin'e said that she would play music to the cows every day, and when she was in a good mood, she would personally play the accordion for the cows. Listening to music to the cows can make the cattle relax and is very good for the growth of the cattle. Chen Jin'e said that cattle, like people, must also be raised with feelings. Let the cow listen to music, give the cow a massage, bathe, the cow will feel particularly comfortable, the meat quality of the cow will be better. In addition to raising cattle, Chen Jin'e also contracted 1900 acres of land nearby for planting, planting rice, corn, broccoli, straw, corn stalks, broccoli stems can be used as feed for cattle, and nutrition is very rich. The base is now building a biogas digester, which can be used to generate electricity and can also be used as fuel, biogas residue can be cultivated to feed fish, biogas slurry can be used to fertilize the field, not wasteful at all, but also to save costs. Chen Jin'e said that because the number of cattle raised is limited, most of them are sold to the Shanghai market, which can be said to be in short supply. In the next step, she wants to continue to expand the scale of breeding, and continue to drive surrounding farmers to raise cattle to become rich in accordance with the model of base and farmers. If conditions permit, it is necessary to develop in the direction of beef refining, and carry out a special whole beef banquet in Wenling to further promote the brand of Yuxuan beef.

In order to ensure that her cattle can always eat green feed, Chen Jin'e set up a planting cooperative to reduce investment risks. For her own members, Chen Jin'e proposed that under the premise of not affecting the growth of vegetable hearts, broccoli leaves can be picked at any time, and the drugs are uniformly used in accordance with the regulations to ensure the quality of each cow from the source.

Chen Jin'e is playing the accordion for the cow commentary: The woman who is wearing makeup is the protagonist Chen Jin'e. Although women love beauty, during the interview, the reporter was very nervous about it, because every day just waiting for Chen Jin'e to dress up, he had to wait for almost two hours. Chen Jin'e: I think that loving beauty, not only do I love beauty myself, I also hope that the quality of my cattle is also beautiful, in this way, show my beautiful side to your little king, after you little king and I know, if you little king wants to eat beef, you will definitely choose my cattle raised by Chen Jin'e. Today, Chen Jin'e is dressed up especially carefully, because she has to welcome a group of important guests on her cattle farm. More than two hours later, the reporter followed Chen Jin'e to a beef cattle breeding farm in Songmen Town, Wenling City, Zhejiang Province. Today's guests are a bunch of elementary school students. In order to welcome this group of guests, Chen Jin'e also prepared several things in advance. Chen Jin'e: Stand up and wait for the moment when the children can witness the miracle. Elementary School Student: Good! Chen Jin'e: What do cows eat? Elementary school students: Grass! Chen Jin'e: Grass! Elementary school students: Cows eat grass and milk milk. Chen Jin'e: That's a cow, you said it very well. What miracle can attract these little ones? Chen Jin'e: Look at this treasure chest again. Let me see. Unfortunately nothing. Do you want to eat sugar? Elementary school student: Yes! Jin'e Chen: Do you want to eat sugar? Just stand up when you think about it. The classmate who had just taken The cloth stood up. You stand first. Wait a minute. All four stand well. The queue is good, and then, there is definitely sugar. Every month or so, a group of children come to the cattle farm. When the principal of the school first proposed to bring students to visit, Chen Jin'e's reaction was very different from now. Chen Jin'e: At that time, it felt very sudden, but later, but after thinking about it, I later felt that I could be a bigger child, not too small. From the earliest somewhat reluctant to now trying to make the children happy, what is the relationship between Chen Jin'e's transformation and her wealth? Standing in the pile of children, Chen Jin'e smiled brightly, but six years ago, this place was still a wasteland, and Chen Jin'e's life was also dark.

Chen Jin'e's friend Zhang Ping: At that time, there was nothing, and when she came out, several sisters made up money for her. It's like a changed person. It may be this blow that will make her come to this path.

Chen Jin'e is collecting corn stalks with employees as feed for cattle In the predicament of having nothing, Chen Jin'e was saddled with doubts, chose to accompany cattle, and in five years became a leader in driving the development of the local beef cattle industry, regaining wealth and hope. In the ups and downs of life, what story did Chen Jin'e experience? Chen Jin'e remembers that when she was a child, her parents walked back and forth in the duck farm at home every day, but what she longed for was to walk into the bustling city early. In 1997, after graduating from Wenling Health School in Zhejiang Province, Chen Jin'e began to run a clothing business. In four years, she owned three clothing stores in Wenling City, with an annual income of 500,000 or 600,000 yuan, and Chen Jin'e lived the life she wanted. In 2004, the birth of her daughter deepened her happiness. However, in 2006, the change of marriage made her fall into the trough of her life. Chen Jin'e's cousin Lin Lianfang: I told Jin'e that I brought these few cartons of milk and sent your daughter to eat. She was in tears. When it comes to her daughter, she is small and does not talk to her, her husband wants. Actually, I don't want to say much about her sadness. For this past, Chen Jin'e did not want to mention it. After the divorce, Chen Jin'e lost everything she had gained after years of struggle in the city and returned to her hometown with nothing. Shortly after Chen Jin'e returned home, a bird flu attacked the duck farm on which the family depended, almost emptying all the accumulation in the family, and the parents sighed all the time. Chen Jin'e knew she had to work hard, but she didn't know when the opportunity would come. In March 2006, Someone suddenly found Chen Jin'e's father with more than 20 cows. Chen Jin'e's father, Chen Fangtou: I didn't have much money at that time, and people said, if you don't have money, I will share with you. The man who came to the door was a cattle dealer who had more than twenty racks of cattle on hand that had not been sold for several days. Dealers have business all over the country, plus the cattle have to eat feed every day, and they lose a day when they spend a day, so he asks around whether there is any vacant land where the cattle can be raised first. Chen Jin'e: Then he asked the people in the village, and the people in the village just recommended our vacant land, which used to raise ducks, but they didn't raise them, and they didn't have money to raise them, and then the land was empty there.

The dealer proposed that the cattle should be raised by Chen Jin'e's father, and the money sold after fattening the cattle was thrown away from the cost, and the profit was divided into two or eight. But Chen Jin'e's father was very hesitant to listen to it, and raised more than twenty cows at once, which is very rare in the surrounding area.

In her spare time, Chen Jin'e also likes to dress herself Chen Fangtou, Chen Jin'e's father: The scale is too big, and I am a little worried in my heart. Villager Tu Jufang: We used to have one cow per family, and I used to raise cattle, and I only raised one cow. Her father was still hesitating, but Chen Jin'e, who was standing on the side, was very excited, and she immediately persuaded her father to sign an agreement with the dealer. Chen Jin'e: Two eight open, I eight he two, in addition to the cost. I have no money, no capital, he gives funds, is equivalent to saying that he gives funds, then of course I must seize this opportunity, and must seize this opportunity. Chen Jin'e had never dealt with cattle before, so how could she suddenly be so interested in these cows? This stems from a quote heard during a meal. Chen Jin'e: When I was eating, I heard them next door saying, he said that the cattle are in our south, those farmers raise a cow, this value can earn three or four thousand yuan, he said that a farmer to lead the cattle out without cost, here are green feed. Chen Jin'e immediately thought that when she usually went to the market, good beef was very sought-after. After the investigation, she found that there is no large-scale beef cattle farm in the local area, and there is a big gap in the beef market. Dai Xiayou, director of the Animal Husbandry Bureau: We don't have a lot of Wenling cattle, mainly from other places. In addition, there is another discovery that makes Chen Jin'e firmly believe in raising cattle. Chen Jin'e: At that time in the north, there was no green feed in October, so after October in the south, there were green broccoli leaves everywhere, and it had enough green feed for cattle to eat all year round, so I think we in the south can also really build a beef cattle market in the south. The day after the agreement was signed, the dealer left. Chen Jin'e wanted to lead the cattle to her own open space, but her father refused to help.

Chen Jin'e's father, Chen Fangtou: I have always been opposed, everyone does easy things, why do you want to do this hard thing? The father did not know why Chen Jin'e had to raise so many cattle at once, he only knew that since his daughter returned home, her words had become very rare, and he hoped that her daughter would leave the cattle as soon as possible and change back to her original cheerful appearance. Chen Jin'e did not explain to anyone and began her days with the cow. During the interview, Chen Jin'e led the reporter to the place where she first raised cattle. Chen Jin'e: You see my bright surface now, I used to come here every day. You see, these, and these, are cow dung. Reporter: Cows were eating these grasses, right? Chen Jin'e: Rice grass, that grass by the sea. When this grass is gone, just when the broccoli leaves come up. After a few months when the broccoli is gone, the grass starts to be very tender again. The open space of Chen Jin'e's family guards such an endless field of rice grass. At that time, Chen Jin'e had to bring cattle here every day, from morning to night, and did not even have time to talk to her family. Chen Jin'e: When you opened a store before, you could talk to me. What you see now seems to be a back, and others will not understand it at that time anyway. Father: We are different from others, and if we hurt her, we will hurt her in our hearts, and we will not hurt her in our mouths. Two days later, my father appeared without a word. Chen Jin'e: This is my father, this is me. Reporter: What about the one next to it? Jin'e Chen: This is my mother. Reporter: A family of three. Chen Jin'e: At that time, we looked at these distant cattle, and we felt that the hopes of our whole family were pinned on them.

Chen Jin'e drove a red sports car to the breeding base Where the cow was, Chen Jin'e would plant a flag with her phone number and the name she had given to the cattle farm of her dreams, Yuxuan, which was also her daughter's name.

At the end of 2006, the cattle could be out of the pen, and Chen Jin'e caught up with a good time to sell cattle. Chen Jin'e: The heavy snow is just the highway is sealed, and then the cars can't get in, I put it here, it rises five corners, rises by one yuan, a cow is several thousand, up to more than ten thousand yuan, from here I see hope. In the end, the cattle sold a total of 250,000. Chen Jin'e used the first pot of gold she earned to buy back 50 cattle and began to implement her own wealth plan. To breed on a large scale, it is necessary to change the traditional free range breeding method and build a standardized barn, but the remaining money is even used for daily expenses. Chen Jin'e borrowed 300,000 yuan from the bank, built her first cattle barn on the vacant land in her home, and settled her 50 cattle. But not long after, Chen Jin'e began to raise money everywhere, and finally raised a total of 800,000 yuan and contracted thousands of acres of land in the village. The move shocked the surrounding villagers. However, what was even more unexpected was that the day after the land was completed, Chen Jin'e released the news that she had subleased her land to the villagers at the original price and let them plant broccoli. Chen Jin'e's cousin Lin Lianfang: For example, she rented 500 yuan, and then she rented me 500 yuan, and she didn't make us money. At that time, everyone was wrapped up to make money, why didn't she make money? The land that was hard to bid on was immediately subleased out, and there was no increase in price, and Chen Jin'e proposed a very simple condition, as long as the tail leaves of the broccoli. Chen Jin'e: I also made it clear to him that all the profits generated by this vegetable heart go to you, and after you sell the vegetable heart, you leave not the leaves, this vegetable leaf, anyway, is also a waste for you, then it belongs to me. The villagers are very happy, and Chen Jin'e's approach has helped them a lot, because the land area contracted by the village is too large for them to afford, and when they rent land from Chen Jin'e, they can voluntarily choose the size of the contracted area. Strangely, Taizhou has the title of "broccoli town", tail leaves are everywhere, many growers want someone to clean up these wastes, why should Chen Jin'e ask for trouble, use this method to get tail leaves? Dai Xiayou, director of the Animal Husbandry Bureau: After the broccoli is picked, the amount of remaining stems and leaves is estimated to be about 100,000 tons, which has not been well used in recent years, and most of them may be rotten in the field. When she first raised cattle, Chen Jin'e would often go to the grower's field to harvest the tail leaves of broccoli. However, once Chen Jin'e went to pick vegetables again, but was driven out by the hastily rushed growers. Chen Jin'e: After October, the leaves have grown better, and the vegetable hearts have not been processed in November and December. If the average farmer is not his own contracted land, he will not let you pick it, he is afraid that you will affect him, because his investment cost is quite high. Now, as soon as she saw the broccoli that could not be seen from the side, Chen Jin'e couldn't help but be very excited. Chen Jin'e: In your eyes, these are all waste, but in my eyes, I feel that these are all money. Reporter: How is it all money? Jin'e Chen: It's all money. Because the cows ate these wastes, which are tail leaves, and when they get to it, they turn into beef, and then the beef comes into my hands, and I convert it into money again. Raising cattle is like raising a child, depending on how you raise it, if you have bred a child, he understands it very well, because it is cultivated with feelings, and the meat produced is definitely good. With unique broccoli resources, Chen Jin'e is full of confidence in the future development. However, for a long time, Chen Jin'e could only sell cattle through dealers, and the selling price was very general. In 2009, Chen Jin'e borrowed a total of 1 million yuan from the bank, and she built three new cattle barns, and the number of beef cattle reached more than 400 at the peak. Chen Jin'e was ready to fight a turnaround battle, but the plan encountered obstacles at the beginning. This is a wet market in Wenling City, where the local beef wholesale outlet is located. In 2009, Chen Jin'e also rented a stall here. Chen Jin'e: When you do a certain amount, there will definitely be a development direction and development trend, that is, to build our production and marketing one-stop.

After renting a stall, the first thing Chen Jin'e did was to hang a sign for her stall. Chen Jin'e: The brand of beef is also very important. For example, there are so many people who sell beef, and it is not the same who buys it. Then after we have a brand, others will say that if you want to buy beef, choose the one with the brand. However, in the beginning, whether it was a wholesale restaurant or a customer who bought it to eat it himself, there was no account for buying this brand. Because of the long breeding cycle and high cost, Chen Jin'e's beef price is nearly double that of others. For a long time, the beef business was deserted. Chen Jin'e stood in front of the stall every day and kept introducing her beef to others, but when it came time to close the stall, there was still a lot of good beef left, which could only be given to friends. However, it didn't take long for Chen Jin'e to receive calls from several friends asking to order her own beef. Chen Jin'e immediately realized that in order to open the sales channel, she had to get out of the stall in front of her. For the next few days, Chen Jin'e would carefully package a few pieces of fine beef every day, paired with processed beef cooked food, and sell it at the hotel restaurant. This is the first restaurant that Chen Jin'e has sold to her door. The first time she came to the door, Chen Jin'e carried beef in her hand and stood at the door and walked back and forth several times before she plucked up the courage to walk in. Customer Wang Jinxiang: I just said, boss, you are the boss, right? Your beef is more expensive than others, this beef is expensive, how do we sell it? The boss Wang Jinxiang dropped a sentence and went busy. Two days later, Chen Jin'e came to the door again. This time, in order to embolden herself, Chen Jin'e also called her good friend Zhang Ping. Zhang Ping: At this time, sometimes I was with her, I couldn't sit still, I sat for a few hours at once, I was very discouraged at the time, I thought you want to eat, don't eat, just leave. After sitting for a few hours, I couldn't wait anyway and died of exhaustion. She just has good faith, she just has a little hope, she wants to do things well. This time, at the insistence of Chen Jin'e, Wang Jinxiang promised to leave two pieces of beef to try. Customer Wang Jinxiang: I can't fully believe it. But after she brought it, we chefs made it, and after doing it, the customer ate it, and it was really different, and it was worth it. Chen Jin'e's persistence slowly paid off, and she has reached supply cooperation with several restaurants and launched a door-to-door service. In order to save labor costs, at the beginning, Chen Jin'e had to get up very early every day to deliver the goods. By the end of the year, the business was better, but when she went to deliver several times, Chen Jin'e felt extremely sad. After the divorce, the daughter lived with her ex-husband, Chen Jin'e could only take her daughter over on the weekend to live for a day, it was difficult to wait until the winter vacation, she could accompany her daughter more, but she caught up with Chen Jin'e's busiest time. Chen Jin'e: Once, I got up at three o'clock, and then as soon as I saw that my daughter was still sleeping, I put a phone next to her, otherwise there was no one at home, and she would be afraid alone. At four or five o'clock, she called me, Mom, where are you, I am alone at home. Soon, the business of the stall also followed. At this time, what Chen Jin'e did not expect was that one of her actions made her popular overnight, not only was the phone exploded, but also known as the "post-80s beauty cow general". It is this group of photos that attracts the attention of Chen Jin'e, and the most publicity effect is this photo of "playing the piano to the cow". Once, a local reporter came to interview and was very interested in Chen Jin'e's music for the cow. Chen Jin'e: When the person who took the picture came, and then he said pat what you think is what kind of characteristics I think it has, and I said that our cows will listen to music. You say that you want to shoot the whole cow, but also to shoot the speaker, this picture is not displayed on the music, so if you think about it, I think we have an idiom called "playing the piano to the cow" since ancient times, a look at this "playing the piano to the cow", others think that her cow is listening to music, there is no need to say anything else, a speaker is placed there, others say that this is not selling speakers. Originally intended to let others know that their cattle listen to music, but they gained unexpected publicity effects. One day, Chen Jin'e suddenly received a call from a school principal. Principal Lin Chonghui: There is a photo, playing the accordion. Then I looked for this place, looked for it, because for the student, I felt that he would definitely be interested. At first, when the children came, Chen Jin'e didn't take it too seriously. One day, she was suddenly recognized on the road. Chen Jin'e: After walking around the school, a few parents told me that my child had been to your cattle farm. Chen Jin'e immediately realized that behind these children, there were many potential customers. Chen Jin'e: Parents attach great importance to this piece of children, so I will start from their piece, let them personally experience, to feel, he will go back to the parents, friends around, grandparents to say, do not need me to say the time. Now, Chen Jin'e attaches great importance to these primary school students, and even if she is busy, she will treat them attentively, and some of them have become her customers. In 2012, Chen Jin'e set up a breeding cooperative, driving more than 30 farmers to use broccoli to raise cattle, with more than 800 beef cattle produced annually, and sold through stalls, hotel distribution and other channels, with sales reaching tens of millions. At the arrival of this moment, Chen Jin'e has paid five years of hard work, shouldering the burden of entrepreneurship with a weak shoulder, and the most she leaves in the camera is a sunny smile.