In the "Innovation Capital" of Shenzhen, a large number of female entrepreneurs are active in all fields of the business world, they not only have social influence, industry and corporate leadership, but also because of female characteristics, meticulous, stoic character, excellent innovation ability, so that enterprises glow with different charm.
Zhao Qing, chairman of Bellea, is one of them, starting from a small shop of 29 square meters, in the course of 30 years of entrepreneurship, Zhao Qing has made leaps and bounds again and again, achieving the kingdom of beauty, and ranking among the 40 most influential shenzhen businesswomen in Shenzhen in the 40th anniversary of reform and opening up.
Today, Zhao Qing's Bellea has realized the extension from the field of beauty and health, with 6 large beauty clubs, 2 medical beauty clinics, 1 biological cos., ltd. and 1 group company of Sanyang Spiritual Growth Academy. As the outside world commented on her: "Always focus, forget myself, fight hard, lead the team to move forward with a young heart and fiery energy, and build a century-old enterprise with integrity and word of mouth." ”
In the past thirty years, we have forged ahead and forged the brand with ingenuity
"Where did you understand logic then?" Doing things is done by loving itself. Recently, invited by Ping An Private Bank's "Qiwangjia", Zhao Qing talked about the original intention of starting a business that year, laughing and saying, "I went to do a mask in my hometown in Zhengzhou, and only then did I find that there was a beauty salon in the world." "She loves beauty and goes south to Shenzhen to study beauty.
Quitting her job at a state-owned enterprise, Zhao Qing came to Shenzhen with ignorance and longing, and after coming into contact with the beauty industry, she found true love. She got up at 6 o'clock every morning, practiced her movements until she had tenosynovitis, and after a day of study, she returned to bed still carrying the notes of the day.
When she returned to Zhengzhou, she opened her first beauty salon, with beds ranging from four to six, and the business was getting better and better, but when she learned that there was a more well-known beauty college in Shenzhen, she resolutely transferred her store in Zhengzhou and came to Shenzhen for further study again. It was this decision that allowed her to start a business in Shenzhen.
With the deepening of her understanding of the beauty industry, she increasingly hopes that customers can experience the world's most advanced instruments and the best projects without going abroad. In 1996, Zhao Qing began to introduce high-end instruments such as American bio and Japanese ultrasound, and further improved the service in 1998 to open up independent private rooms, consultant rooms, shower rooms, nutritious restaurants, women's schools, etc.
Every industry is talking about "ingenuity", what is ingenuity? Zhao Qing summed it up as the "24-character" purpose: "Do not forget the original heart, brand is life, culture is the soul, professionalism is fundamental, service is the value."
The concept of "three yang" is proposed, from the evolution of brand to culture
In the first decade of Bellia's development, Zhao Qing, who was busy with entrepreneurship, fell ill, and intermittent cerebral infarction and insufficient cerebral blood supply made her hospital five times in a year. The sudden change made her have a new thinking about her career and life, she realized that long-term pressure and emotional tension will bring many disadvantages to people's physical and mental health, combined with herself, she proposed the "three yang" culture.
Zhao Qing introduced that the "three yang" culture is to let customers get beauty, health and happiness by nourishing their faces, bodies and hearts. Since 2002, Zhao Qing has begun to prepare for the transformation period of Belle Ya, replacing all the doors in Shenzhen and Guangzhou, and hanging the signboard of "Sanyang Beauty Bellea" uniformly. In the third decade, Bellea began to lay out the entire industrial chain, covering life beauty, medical beauty, education industry, culture and media, biotechnology in one.
From brand to culture, Zhao Qing's vision is no longer limited to business, but also hopes to influence employees and customers with culture. She said that Bellea hopes to make people glow with life through the "three yang" culture. After the establishment of Bellia "Sanyang" Spiritual Art College, it adheres to various public welfare activities such as performances, dance, music healing, painting courses and so on.
Lead the tide and aim at the vision of "century-old stores"
According to the beauty industry, in recent years, China's life beauty has shown a certain chain trend, but the degree of chaining is not as good as 1/16 of the European and American markets (the proportion of domestic beauty salon chain stores is only 3%, and 48% in European and American countries), and the beauty chain giants with absolute strength are temporarily absent. This shows that the concentration of China's life beauty industry needs to be improved, and it also means that there is a huge space for chaining, branding and heading in this field.
While witnessing and leading the development of the beauty industry, Zhao Qing aims at Bellea's bigger and stronger and heritage, "When I was studying at Cheung Kong Graduate School of Business, a professor said that there is a hotel in Japan that has been passed down for 39 generations and has a history of 1400 years. Through the millennia of time, when every guest arrives, very respectfully toast tea, reception... At that time, my tears fell, and I really hoped that Bellea could become such a company, and consistently maintain an authentic quality. ”
Zhao Qing said that Bellea will always lay 150 floors of foundations and only build 50 floors. Whether an enterprise can become a century-old store and whether it can be healthyly inherited depends on a high degree of self-discipline, steady development and continuous innovation in the development process, which can withstand temptation and withstand loneliness.
Since its inception, Bellea has experienced the financial crisis in 1998 and 2008, the two epidemics in 2003 and 2020, and the cold industry in 2018. Zhao Qing said that the more special the period, the more rigorous the choice of customers, the more important it will be to quality and integrity, and Bellea will stand out.
Excellent enterprises must have excellent partners, as one of the members of Ping An Private Bank's "Qiwanghui", Zhao Qing's road to entrepreneurship, Ping An Bank's "Qiwanghui" provides him with family inheritance, product online sales, etc. covering personal wealth management and enterprise development dual needs.
"In my heart, Ping An Private Bank hopes to be a reliable partner, with financial resources, Internet traffic, and circle connections, and this model is absolutely innovative and subversive." Zhao Qing said that with the help of the "Expectation Society", one of the things she has been doing in the second half of her life is to lead the Chinese beauty industry, achieve excellent global professional status, and be a beauty company that lets the world see China.
(Original title:Zhao Qing, chairman of Bellea: Shenzhen female entrepreneurs can also do a century-old enterprise)
Source: Shenzhen Special Economic Zone News
(Author: Shenzhen Special Economic Zone Daily reporter Shen Yong)