Good loan Li Mingshun: De-blooding is a process that must be followed by the socialization of rural finance

The taste of the year is still unfinished, and rural financial innovation has already hit!

On February 8, 2017, initiated by Professor Huang Zhen, founding president of ifc1000 Internet Finance Thousand Talents Association and professor of Central University of Finance and Economics, and jointly organized by China Internet Finance Innovation Research Institute, Internet Finance Thousand Talents Association and Wangjin Innovation Academy, the "Spirit of Central Document No. 1 and Accelerating Rural Financial Innovation Service Symposium" was successfully concluded in Beijing.

The meeting mainly invited more than 20 experts or enterprise leaders from Xinhua News Agency, Peking University, PICC Financial Services, Yilong Loan, Nonghui Network, Haolun Network, etc., to publish their research and judgments on the future development of rural finance from their respective fields.

The following are some positive ideas and suggestions put forward by Li Mingshun, founder and president of the good loan network, starting from the current situation of rural finance, for the current new rural construction on this aspect of financial services.

First, de-blooding is the road that must be taken in the socialization of rural finance

"If you want to promote the modernization process of China's rural areas, financial socialization is a process that must be followed. The premise of realizing financial socialization is de-blooding!"

Li Mingshun believes that for a long time in the past and even now, China's rural finance has a strong blood color. In many cases, they tend to solve the problems they encounter by means of complete kinship. This is precisely the important reason for the backwardness of the countryside in modern times. That is to say, this is a very dangerous thing for social development.

"In the case of finance, if it is in a state of isolation for a long time and does not achieve socialization, one of the most direct consequences may be the increasing fragility of interpersonal relationships, as the old saying goes, 'borrow money and your friends may disappear', although it sounds like a joke, but it is true." 」

Therefore, in Li Mingshun's view, the de-bloodedization of finance is a process that must be taken.

In addition, in recent years, with the continuous popularization of financial products, the financial awareness and credit awareness of rural residents have begun to slowly take root, which is a good omen for the financial market and a new opportunity for the development and change of the rural market in the future.

Second, good loans for small town finance, the development of rural finance should "send money to the countryside"

It is precisely because the rural financial problems need to be solved urgently, and because it is now the best time to solve the problem, Li Mingshun revealed that this year's good loan will successively launch a series of small-town financial businesses, through the means of "sending money to the countryside" to let the people truly experience the financial services with peace of mind.

In recent years, negative cases such as chaos and fraud in the rural financial market have occurred from time to time, which reflects the current general situation of rural finance: First, the rural financial gap is large and the demand is large; The second is that credit construction is poor and risk control is difficult. At the same time, the people generally lack the ability to distinguish between true and false, which leads to the fact that the people are easily caught in the strange circle of financial fraud. That is to say, the current rural financial blue ocean is a piece, but the "cluster of reefs" under the blue ocean also exists. Therefore, in order to clear the reef under the blue ocean, Li Mingshun believes that the solution is socialization, which mainly includes the following aspects:

The first is to solve the socialization of the supply of financial products.

Obviously, at present, the richness of financial products of financial institutions in terms of types and forms has been continuously improved, but it must be admitted that no matter what kind of business model financial institutions operate, they are doing nothing more than two things, one is to make products, and the other is to do services.

Good loan itself is a platform for distribution and service, in 2017, good loan launched small town financial products is adhering to the original purpose of financial institutions, while doing loans, but also for the rural financial market to provide more humane, complex, diversified financial products and services. By extending more financial tentacles to the depths of the countryside, rural residents are aware of it, and then break through the originally closed supply circle and take the initiative to obtain such services. This is also known as the realization of the socialization of supply.

The second is to dilute the regional differences in rural finance.

Regional and regional differences in financial products have always been a difficult problem, especially between first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, and small places. Good financial products often only stay in first- and second-tier cities, even if they reach urban and rural areas, they are only shallow and have not been deeply implemented.

Li Mingshun said that after in-depth research on good loans, it was found that this phenomenon is very common at present, but a very clear reality is that so far, China has 40,000 townships and more than 2,000 counties, and there are only a few six formal financial institutions with more than 10,000 outlets in the country, namely, workers, farmers, china, construction, communications, and postal savings. Among them, Postal Savings is the only financial institution that has been laid to the townships.

However, this does not mean that other financial institutions are not suitable for the ecosystem of rural financial development, on the contrary, the social pandering and tolerance of many of their products is very large, just because of the lack of a retail channel, or the service channel to decentralize the product to more needed places. Therefore, Li Mingshun said that one of the directions of good loans' future efforts is to connect the financial products of more financial institutions with the personalized rural service needs and act as a matchmaker between the two.

In addition, good loans will also invest in some interesting projects in the future, such as tuition installments, etc., to continuously expand the audience of financial products.

In addition, Li Mingshun also firmly believes that there will be more fields and financial integration in the future, and more people will also participate in rural financial innovation.

Third, finance also needs to cater to the trend of consumption upgrading

At present, consumption upgrading is already the trend of the times, li Mingshun cited a typical success case in the current clothing industry - Heilan Home. As the only garment company in China with a net profit of more than 20%, it has nearly 5,000 outlets across the country, and these outlets are mainly distributed in second- and third-tier cities and township areas except first-tier cities. Its success clearly reflects from one side that the current consumption upgrade is producing in townships and rural areas. For a veteran of the financial industry, Li Mingshun believes that with the change of business logic, it also indicates that finance also needs consumption upgrades, and it is necessary to slowly promote from individual financial business to the level of full finance, because he always believes that finance has a market, and the market must bring value.

At the meeting, he revealed that on the basis of doing a good job in expanding rural finance this year, on the one hand, good loans will integrate various financial services, such as insurance, securities, stocks, etc., into the product of small town finance to achieve multi-point and all-round layout; On the other hand, good loans will focus on building a "Huangpu Xincai" training system this year, through professional and diversified theoretical teaching and practical mode to train more financial industry peers, so that they and good loan 900,000 loan officers as financial special soldiers together in the financial front line, jointly do a good job in rural finance, the grassroots do a good job, rather than just rely on financial institutions to do this. (Analyst/Sally Shen)