The "Beijing-Tianjin-Hebei Online Lending Industry Annual Conference" co-sponsored by Xinhuanet (603888, Buy) and Beijing Online Lending Industry Association was held in Beijing on January 7, 2017.
With the theme of "Online Loan Compliance and Standardized Operation", Mr. Li Mingshun, Founder and President of Good Loan Network, attended the meeting and made an important speech entitled "How to Build Financial Services under the Sharing Economy". In his speech, Li Mingshun gave his ideas for financial services under the sharing economy, and pointed out new directions and development opportunities for the entire industry.
First, how to improve the efficiency of the financial industry in the way of sharing economy?
Referring to the topic of "online loan compliance and standardized operation", as an early entrant, pioneer and practitioner of the Internet financial era, Li Mingshun said that since its establishment in 2013, Good Loan has promoted traditional finance to improve business efficiency with the help of the Internet, doing financial services, rather than direct contact with money like traditional finance, so not only has there never been regulatory anxiety, but also has been strongly supported and encouraged by regulators, because the government has always advocated this way of serving the financial industry with information intermediaries and information service models.
At a time when the concept of "sharing economy" has not yet been popularized, the good loan network has been using the "sharing economy" method to improve the financial efficiency that has not been improved before, and takes this as the starting point to do a good job in financial services.
According to Li Mingshun, although the name of the platform is called Good Loan Network, in essence, Good Loan Network has no capital pool, does not provide loans, but builds China's largest credit product distribution and service platform. On the one hand, haolun network connects customers with loan needs, and on the other hand, it serves more than 10,000 financial institutions in about 300 cities in China.
That is to say, the platform not only shares the market loan demand, but also shares various credit products of financial institutions, and the loan officer is the bridge between supply and demand.
According to the latest data, there are more than 500,000 loan officers using the good loan platform, and they have become accustomed to receiving orders through the large amount of loan information and opportunities distributed by good loan every day, thus simplifying the work process and shortening the working hours, rather than working hard as before, thus greatly improving their business efficiency.
Second, do a good job as a leader in financial services
The reason why Good Loan is the largest credit product distribution and service platform in China is because there are data to prove that Good Loan currently distributes about 500 billion yuan of loan demand to loan officers across the country every year.
For loan officers, they work like Didi drivers, finding customers with just one mobile app. Li Mingshun pointed out that at present, more than 30% of the crediters use the good loan network to obtain customer clues, and it can be said that the good loan network has become an indispensable and important partner in their work.
For traditional financial companies, this new approach will bring impacts that cannot be underestimated, such as Ping An, one of the inclusive financial companies, which used to take tens of thousands of people to carry out business, but now, the good loan network can be replaced by only a few hundred people.
According to Li Mingshun, they once did a small-scale statistics, and the results showed that through pc, mobile, app, etc., there are about 20,000 websites online to cooperate with Good Loan. Although there are so many cooperation sites, good loans are not to do an online banking on their own.
In Li Mingshun's view, the era of outlets in the financial industry has passed, because with the establishment of diplomatic relations between china and agriculture and industry as the main body, there are only 5 or 6 banks with more than 10,000 outlets in China, and many banks in the past wanted to surpass these at all, but now such opportunities have emerged, and they are different from before.
3 years ago, Good Loan put forward a slogan called "all webmasters are presidents", then so many websites and Good Loan reached an online cooperation, which is equivalent to opening a branch, no longer need any back-end facilities, you become a president, your service capabilities can be started through the good loan API interface.
In addition to the need to add back-end hardware facilities, for traditional financial institutions, access to the good loan platform also has powerful computing power, decision-making capabilities, background support and other services.
Good loan is through this method to build a large credit platform - the credit circle, which is the app used by the loan officer to grab orders, and the dispatch center of the financial institution docking product.
It is reported that the credit circle has about 100,000 loan demand order supply every day, and there are millions of orders for loan officers to grab orders every month, they will find customers who meet their business types and regions, and then immediately go to serve customers, so that there will be 100,000 loan officers in the credit circle every day to obtain customers.
As of now, the credit circle covers almost all prefecture-level cities and even county-level cities in China. With the help of the credit circle, more and more loan officers have gained growth and even become sales champions in the industry. The credit circle has changed the working status of thousands of loan officers, enabling them to spend 80% of their energy on serving customers instead of finding customers, and truly playing a leading role in the Internet financial industry.
Li Mingshun pointed out that the credit circle is equivalent to a SaaS service platform for a group of loan officers, which is the most important accumulation of good loans in the past three years. Under this accumulation, Good Loan has the foundation to continue to deepen financial services, and the entire Internet finance will generate more and more opportunities.
Third, 360 lines, the long trip of the bank New opportunities for Internet finance
New opportunities in the Internet financial industry are happening, two years ago Li Mingshun put forward a slogan called "360 lines, long lines", the previous banking products are a thousand lines, a thousand banks are doing the same thing, but now to the future, each industry will have subdivided financial products appear, and now in the field of consumer finance, taking staging products as an example, training staging, decoration staging, tourism staging and many other different industries of staging products were born.
In Li Mingshun's view: "In the future, the financial industry will reconstruct the product system, and different financial products will appear according to each vertical industry. ”
Today, as the financial industry and the Internet industry deepen cooperation, new opportunities are constantly emerging. Li Mingshun believes that in the future, it is necessary to grasp five aspects: one is credit monetization, the second is the flattening of services, the third is the facilitation of monetary payment, the fourth is the aging of the population, and the fifth is the diversification and internationalization of asset allocation.
1. Credit monetization
According to statistics, china currently issues more than 300 million credit cards, but based on the total population of 1.3 billion, the actual per capita credit card holdings are less than 0.3. On the contrary, the population of the United States is about 250 million people, but there are 1 billion credit cards, and the per capita card holding volume is 4, which is 13 times that of Our country.
After finding the gap, it was found that the bank is constantly increasing the number of cards issued, statistics show that in 2016, the total number of credit cards issued by large banks is about 100 million, and it is expected that at least 150 million in 2017. It is worth noting that now Internet companies are also issuing virtual credit cards, such as Tencent, micro-particle loans in WeChat are virtual credit cards, as well as Ali borrowing, Jingdong white strips and so on.
Li Mingshun believes that this is a huge opportunity, and everyone can do more exploration in this regard.
2. Flattening of services
In the past, financial services were mostly issued for the north, Shanghai, Guangzhou, and Shenzhen regions, but Li Mingshun pointed out that in the future, financial services can be brought from first-tier cities to fourth- and fifth-tier counties and townships, and the flattening of services can be quickly realized through Internet means. Rural finance, rural financial services, as well as small town finance, small town financial services... It will all be realized, and the prospects are promising.
3. Facilitation of monetary payments
At present, minimalist lifestyles are increasingly being promoted, so the facilitation of monetary payments will continue to generate new opportunities.
China's payment transaction volume, UnionPay alone has about 1.3 billion yuan a year, which was unimaginable before, but now the new transaction methods provided by Alipay and WeChat have surpassed UnionPay. According to the general manager of WeChat Pay, WeChat Pay data plus red envelope transactions are about 1 billion a day, which is the power of Internet finance and the unimaginable ability of traditional financial institutions.
The popularity of online payment has made people more expectant of the development of this industry, and many people have begun to call the way of combining customer service and payment as a fourth party, such as making a BM for customers and combining it with payment. In Li Mingshun's view, this kind of innovation can be called financial technology, and more convenient monetary payments will be born in the future.
4. Population aging
Population aging is a significant problem facing China, but in fact, there are financial opportunities here, and there is also a need for some innovation in financial technology, such as how to combine social security, commercial insurance and pension services for the elderly, and financial innovation can also solve the practical problems of the people (603883, buy).
5. Diversification and internationalization of asset allocation
Economic globalization has become a part of the current economic pattern that cannot be ignored, diversified asset allocation has also been paid more and more attention, in this regard, Li Mingshun also put forward his views, "Based on my many field visits to Europe, the United States, Southeast Asia found that in the era of economic globalization, asset allocation is more and more important." Vietnam, for example, has high-quality financial products, the annualized interest rate on Vietnamese savings is about 9%, and the exchange rate has been flat with the US dollar for the past three years, or even stronger than the US dollar. If there is a risk of depreciation in storing renminbi, then Vietnam's currency has no loss, and there is a 9% risk-free return, if the money is exchanged for Vietnamese currency, a year of risk-free savings plus the amount of rmb depreciation, the return is about 18% to 19%. Why not do such an opportunity?"
Fourth, Internet finance does not stop at p2p
Li Mingshun believes that p2p is definitely not the only Internet finance, financial industry and financial service industry, and should not touch the red line of government supervision, we must focus on how to serve, do a good job in science and technology, and the industry will gradually form a norm.
In the future, financial services will have more room for development, taking good loans as an example, in 2016, invested in a company that does local mobile payment in Thailand. Such opportunities will continue to arise. In such a big environment, Good Loan will continue to explore in line with its original intention and continue to play the role of a real platform service provider in the industry.
Fifth, let the world have no difficult finance
Good Loan Network now has 500,000 loan officer customers across the country, and it is expected to rise to 800,000 to 1 million this year. This is a huge wealth resource for the good loan network, in the future development plan, Li Mingshun has a larger layout, he clearly said: "If you can release the ability of this group, you can do bigger things." Haoluan has built china's largest credit product distribution and service platform today, and hopes to make it China's largest all-financial product distribution and service platform in the future, and build a business circle similar to Uber or Didi in the entire financial industry. This model does not need to be deliberately created, it is a natural result of the development process. ”
Li Mingshun said that he hopes to cooperate with more financial institutions in combination with the efforts of Hao loans, such as credit card products, mobile payment products, insurance products, securities stocks, and global asset-based allocation products. The distribution work is carried out by Good Loan to help financial institution partners achieve overtaking in curves. In the future, institutions will no longer need to build a team of thousands, or even tens of thousands, but can use millions of loan officers to help them achieve business services.
At the end of the speech, for the layout of the future development of the good loan network, Li Mingshun said: "The service good loan for the credit industry has been done for three years, although the good loan network itself has not lent a point, but it still plays a vital role in the credit industry. In the future, the good loan network will be upgraded again, and the implementation will be accelerated, so that there is no difficult finance in the world!"