What exactly is user thinking?
Article reprinted from: Our Design Diary
id：helloskys
Edit: dada
If design thinking is the basis for designers to do design, then user thinking is your ability to find and solve problems, what is user thinking? Is there some specific and detailed explanation for us to understand it? This article is published in the planet highly acclaimed, whether it is the planet's existing 500+ essence articles or the design experience shared by everyone every day, can make you improve a little bit every day, believe in the power of water drops and stones, please see the sharing.
When it comes to user thinking, the first must be the user environment, the environment is divided into the designer's design environment, and the user's use of your product environment, as well as the physical environment, is there a bad weather with wind and rain.
Everyone is inside the subway every day, in the subway without wifi and 4g bus, subway. Also all are designed with large screens, a variety of Android phones.
Model size: Android machine models are far more than we think, a variety of large screens, domestic manufacturers of a variety of strange screens, these design need to be considered.
Operating system: Different operating systems, including Huawei systems, Xiaomi systems, Meizu and various third-party customized systems, these systems present effects, all need to be considered when designing.
Mobile phone resolution: Android and Apple screens of various sizes, and mainstream resolution, how to adapt when designing, in order to meet the experience of mainstream users, but also need designers to plan in advance.
Indoor environment: When users use our products indoors, should they consider that if it is indoors, the light can be automatically adjusted. For example, Apple's system will adjust the brightness according to the user's indoor and outdoor light.
Outdoor environment: users use in the sun, then brightness changes, font recognition in the sun, etc., should be taken into account. For example, whether there is a difference between the scene when using apple computers during the day and at night, such as the design of the iOS system, is also a repetition of the user's actual user scenario.
Network environment: users in the case of unlimited and 5G experience, is not video direct playback, reduce waiting, when the user in the subway mobile network is not good, the video is not supported caching or remind users in the use of traffic. Therefore, when designing products, it is necessary to consider the user's scenario repeatedly.
Noise and privacy: For example, when there is a lot of noise in public places, how to optimize the product experience, there is a possibility that the sound will automatically adjust, such as WeChat When you are very noisy outside, directly put the voice to the ear, from the outside to the inside.
To sum up, the user thinking mentioned in our usual design includes these considerations about the environment:
The user's actual environment
1. Model size /2.Operating system/3.Screen resolution
The user's physical environment
1. Indoor environment / 2. Outdoor environment / 3 / Network environment / 4. Noise and privacy
Before the Taobao Tmall time, some leadership will require that you must use the Android machine as the host, because only if you go to experience the Android machine, you can find how many problems there are in the page and the product, Apple's own system design is better, the problem will be relatively small, but the Android system is not so stable, easy to bugs; so use the Android machine to find more problems with the product, but also let us pay more attention to the feelings of real users.
2. Empathetic thinking compares the heart to the heart
Simply put, it is necessary to have empathy in design, and know how to "think in empathy and compare hearts to hearts". We must learn to use the perspective of ordinary users to examine our product problems, with the mentality of understanding to understand the user's emotions; from the user's point of view to see the problem, and then increase more perspectives on the problem, find more design space, and finally achieve the purpose of solving the problem.
Before Alipay, it was advocated that the management should listen to the voice of users for 100 hours a year, and bosses need to take time out every month to be "customer service" to see what difficulties users actually use our products, so as to truly solve user problems from the product.
Friends who have been to Disney know that there are many people, so how to let so many people effectively experience more projects? It must be designed according to the scene, the user comes in from the door, where to go, and the design link of each project needs to be clearly considered.
Scenes come from where they go: from one scene to another. I remember playing a Disney project Pirates of the Caribbean before, and each link was designed to fit the overall scene.
The time dimension is well understood, which is the behavior of the user in the entire process of completing the task, and the common ones are before, during, and after. Let's take a case study: Before buying:
The user thinking shared in today's article is just a basic framework that allows us to use empathy to understand the characteristics of user behavior, improve our user perspective, discover more design problems, and then solve problems, and become a designer who really solves problems.