The Butterfly Road in Shangqiao Village

Source: Yinchuan News Network

In the live broadcast room, the anchors are live streaming the sale of long dates.

The village road is clean and tidy, the houses are scattered, the market is bustling, and the red and colorful dates are hung all over the branches, as if a wonderful new rural splendid picture, which is the first impression of the reporter walking into Shangqiao Village in Linhe Town, Lingwu City recently. However, before 2019, due to the lack of combat effectiveness of the team and the weakness of the collective economy, Shangqiao Village was still a veritable weak and scattered village.

The collective income of the long jujube harvest village doubled

"This year's long dates are another big harvest, the tourists who come to the garden to pick on holidays are endless, and there are merchants who directly buy them, and our long dates are famous and do not worry about selling!" Villager Tian Jinfeng told reporters with a smile that this year's jujube market is good, and it has hitched a ride on the sales channel of e-commerce, and the 10 acres of jujube at home have increased her income by more than 60,000 yuan.

In the orchard, Tian Jinfeng picked long dates while happily sharing the villagers' stories of getting rich to reporters. "In the past, only a few villagers planted long dates, but because of technical and market reasons, the income from planting long dates ranged from tens of thousands of yuan to as little as one or two thousand yuan." Tian Jinfeng said that in the past two years, under the leadership of the village committee, the villagers have improved the planting mode and used farm manure while expanding the planting area. As of this year, the planting area of long jujube in Shangqiao Village has reached 5,100 mu, with an annual output of 3 million kilograms.

With the guarantee of production and quality, the jujube industry has rapidly grown into the core pillar industry of the village and has become the rich fruit of the villagers. According to statistics, in 2020, the per capita disposable income of Shangqiao Village will reach 19,024 yuan, of which the per capita income achieved by long dates will reach 8,300 yuan, and there are 16 growers with an income of more than 150,000 yuan. This year, with the bumper harvest of jujubes, the per capita income achieved by jujubes will exceed 10,000 yuan. The long dates made the villagers' money bags bulge, and at the same time, they also doubled the income of the village collective.

The development of the online and offline industry is full of potential

Villagers are energetically picking long dates in the jujube garden, and the joy of the harvest is overflowing; the long jujube market at the head of the village is full of people, and the merchants are bargaining with the villagers about the long dates they have just picked, and the long dates that have been negotiated at a good price are packed and directly pulled by truck to Beijing, Chongqing, Gansu, Shaanxi, Shanxi, Shandong, Henan, Hebei and other places for sale.

"Our long dates are covered with farm manure, and when we take a bite, they are full of the taste of childhood." At the same time, the lively sales scene was also carried out in the live broadcast room of Ningxia Royal Cat E-commerce Co., Ltd. in Shangqiao Village, where the anchors took turns to broadcast from 9 a.m. to 10 p.m.

"During the peak sales season, through our platform, two or three thousand long dates are sent from here to all parts of the country every day." Li Shang, the head of Ningxia Royal Cat E-commerce Co., Ltd., a post-90s generation in the village, told reporters that in addition to him, another post-90s companion in the village also opened an e-commerce company, and this year the long dates sold through the e-commerce platform in the village have reached 60% of the total output.

"In the past, our agricultural products were all purchased by people, with a single sales channel and a large output. Now e-commerce and logistics are very developed, products are sold in all directions, completely unsafe to sell. With the dual guarantee of online and offline markets, the villagers' confidence is even stronger. Xu Shaoyuan, secretary of the party branch of Shangqiao Village, told reporters that at present, the village is planning to build a 700-square-meter cold-chain warehousing plant, supporting the construction of a 300-square-meter jujube cultural exhibition hall, to provide cold-chain warehousing services for e-commerce enterprises and villagers in the village, to attract more young people to return to the village to start a business, and to achieve "the return of talents and the return of funds."

"Beauty for a while" becomes "beauty at all times", "beauty in one place" becomes "beauty everywhere"

Strolling through Shangqiao Village, the flowers in front of the house and behind the house are lush, a solar street lamp stands on the side of the road, and the exquisite wall paintings decorate the whole village, and the village has become a popular punch card...

Dahezigou runs through the village, dividing Shangqiao Village into two parts, Hedong and Hexi, and usually the villagers have to cross a bridge from the east to the west or from the west to the east. However, due to its disrepair, the bridge has collapsed since last year, the railing tilted, the stone arch broken, etc., which has brought great safety risks to the travel of the masses. Later, the village won the Yinchuan Municipal People's Congress proposal project, built a wide new bridge, hardened the surrounding 1.4 kilometers of roads, and installed 80 new solar street lights on the main roads of the village to facilitate the travel of villagers.

"Now the village is so clean and beautiful, my own home can not drag its feet, usually in the courtyard to plant some flowers and grass, clean the front of the house and the back of the house, live comfortably, but also contribute to the improvement of the environment in the village." Villager Yang Zhanxing said frankly that the current village, the face is very clean, many villagers plan to open a farm to attract tourists, hoping to make more money.

Hu Zhicheng, mayor of Linhe Town, told reporters that since the beginning of this year, Linhe Town has concentrated its efforts on improving the living environment, recited the five-character recipe of "cleaning, demolishing, planning, building, and managing", and promoted the transformation of the rural living environment from "beauty for a while" to "beauty at all times" and from "beauty in one place" to "beauty everywhere." Through these practical measures, the living environment has been comprehensively improved, so that villagers can look comfortable and live happily.

Shangqiao Village is only one of the demonstration villages built by Lingwu City, it is reported that in the future, Lingwu City will continue to adhere to the new development concept, actively explore new paths for rural revitalization, adhere to the equal emphasis on shaping and casting the soul, highlight the characteristics, adapt to local conditions, comprehensive planning, enhance taste, and strive to create a happy home with ecological livability, village beauty and prosperity, civilization and harmony, and fully activate the new vitality of rural development.

Reporter Li Huijuan text/photo

【Responsible Editor: Li Feng】

This article is from [Yinchuan News Network] and only represents the author's views. The National Party Media Information Public Platform provides information dissemination services.

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