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Almost every month, we can see at least one superhero movie in the cinema, and the superhero filmmakers, how do they make their movies break through from these works?
Many superhero films are based on subtle places, such as the superpower setting of the character, the setting of the character relationship, the change of scenes, and the small fights, but they are also very effective.
Deadpool' approach, on the other hand, is even better.
"Deadpool" is in the field of youth culture to absorb nutrients, the character setting is anti-traditional, the plot setting pretends to be anti-genre, and adds a lot of exciting scenes, making it look particularly different, although it is rated R-rated, in the end it has a novelty, it is lined with many superhero movies, and it is more distinctive, the first week of box office set a new record for R-rated movies, and even the lead actor Ryan Reynolds also turned over.
▲ "Deadpool".
When inspiration is insufficient, it is indeed a good idea to borrow troops from the field of youth culture, and when decent ideas can no longer attract attention, using a little element of youth culture to add color may help break through. In fact, other superhero movies are also doing this, "Batman" movies, there are more and more elements of youth culture, but not "Deadpool" to do it thoroughly.
The ongoing "Ant-Man 2 Wasp Woman Appears" did the same. This film is the most fresh in the superhero films in recent years.
In the comic stage, Ant-Man's setting is already different from other superheroes, not to go tall and mighty, but to shrink, which has provided a new perspective. In the film, the special effects technology shows the world after the miniature, with a sense of freshness; the carpentry ant, the bullet ant, the mad ant and the fire ant are highly restored, with a sense of freshness; the relationship and emotional setting of the two generations. More importantly, the various toys in the movie can become real, and can switch back and forth between real cars and toys, which is very attractive to young people who have just gotten rid of toys and are obsessed with "pacifiers".
▲ "Ant-Man 2 Wasp Woman Appears".
Compared with works such as "Guardians of the Galaxy", although "Ant-Man" has a small foothold, it is also a matter of miniature world, in terms of visual spectacle, it is not as spectacular and magnificent as "Guardians of the Galaxy", all these things from the field of youth culture create a sense of freshness, and all kinds of freshness accumulate together, making people have a strong curiosity about the movie, so that it jumps out of the tiredness brought by superheroes.
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Youth culture has always been regarded as a subculture, but sooner or later it will be absorbed by mainstream culture and even become mainstream.
I once talked to director Nicolas Winding refn, and when asked how he got on the road to cinema, his answer was that the first time he was struck by film was at the age of fourteen, a movie that made him realize the energy of cinema as a teenager, and that movie was the 1974 horror film "The Texas Chain Saw Massacre". Being inspired by such a movie shows that he is easily attracted to exciting things, so it is not surprising that he can make so many functional movies.
▲ Nicholas Wintering Leivern's film "Neon Devil", which was selected for the main competition section of the 69th Cannes Film Festival, was nominated for the Palme d'Or.
But his style did make him more noticeable, he won the Best Director Award at the Cannes Film Festival, and got the opportunity to shoot commercial films, and was also favored by luxury brands, and the images and colors with special styles in his films were smoothly transformed into commercial elements. His subcultural origins, far from hindering his career, also made him more colorful than others.
Nicholas Wintering Reyfern's Journey to the Senses for Hennessy x.o.
Many directors are very close to his path, such as John Waters, David Lynch, Quentin Tarantino. They all debut with a strong youth culture/subcultural color, and are eventually absorbed by mainstream culture, active or passive. The heterochromatic images they collected or created eventually became classic images, which were parodyed or ridiculed by later generations.
Many of today's commercial blockbuster directors, many of whom also started with cult films, Alex Proyas, director of "God Wars: Eye of Power", who made "Crows" and "Soul Shifter" in his early years; Duncan Jones, the director of "Warcraft", who previously became famous with an advertisement that was evaluated as "vulgar and vulgar", and his debut was "Moon".
In the field of trends, there are more such examples. Now regarded as the usual white T-shirt, at the beginning of the last century, or the Navy and workers of these low-class people wear the daily wear, a person wearing a white T-shirt, is equivalent to their own identity status to show out.
But in the 1950s, first a group of big-name male stars appeared in movies wearing white T-shirts, such as John Wayne Hip malone Brando, and then the fashion industry also accepted white T-shirts, and all brands introduced white T-shirts every year.
Victoria wore a white T-shirt with an expensive platinum bag, next to Beckham in a white T-shirt and jeans, Lindsay Rohan and Maria Kelly wore a white T-shirt and a thin sweater, and Georgia Amani said: "The first thing I wear every day is a white T-shirt, and the last one I take off every night is a white T-shirt." ”
▲ Victoria wearing a white T-shirt.
The Yokosuka jacket, which was very popular in the past two years, was more complex in origin, this silk embroidered jacket was once the favorite of the US troops stationed in Japan after World War II, and later became a Japanese underworld uniform, and the pattern is often a traditional Japanese element, such as dragon tiger, crane, cherry blossom, koi, geisha and so on.
But it has also changed from the clothing of underground youth to the clothes of people in the movie, the male protagonist of "Hot Blood College" Ishiharu Harumichi, and many young people in Japanese movies, wearing Yokosuka jackets, Andy Lau and Nicholas Tse, who have also worn Yokosuka jackets to play jianghu people.
In recent years, the main elements of this jacket have been absorbed by many big names, from gucci to lv to zara, all of which have launched the Yokosuka jacket, and no one has dressed as a fringe person anymore.
▲ Jay Chou wears a Yokosuka jacket.
In fact, all of our trend history is actually the history of the great transformation of subculture, novels were once a literary form that is difficult to climb and elegance, popular songs were once synonymous with the sound of melancholy, and online social networking was still regarded as an outlier ten years ago. Today, novels have become a serious literary form, Teresa Teng is an idol remembered by a generation, and netizens have become the most common social form.
A more convincing example is the "Cthulhu Mythos". The Cthulhu Mythos were created by the novelist H. PLovcraft, and most of his important works were published in a fantasy literary magazine called The Strange Fantasy.
This kind of novel, at the time, was fringe literature. But the magazine's founders gathered some of the most influential writers in the United States at the time, specializing in weird stories, horror novels, and specific types of science fiction stories written by writers. It has improved the quality of such novels and gradually brought such literary works into the public eye. And "Strange Fantasy" also became one of the most influential popular magazines at that time. Many masters of fantasy fiction started from here.
Prometheus and Alien: Covenant borrow from Lovecraft's Mountains of Madness in many places.
In the end, Lovecraft, with his more than seventy novels, became the most important god in the history of literature and the history of popular culture. Many of the novels, comics, movies, music, and even games we come into contact with today have been influenced by the "Cthulhu Mythos." For example, Dungeons & Dragons, Thor's Hammer, World of Warcraft, StarCraft, Hearthstone, Famine, Fallout, as well as the classic sci-fi thrillers Alien, Pirates of the Caribbean, The Mist, as well as the comic book movie Batman in Arkham Madhouse, Junji Ito's classic manga "Vortex" in the alienated world and humans, and so on.
Therefore, Shu Qi's words posted on Weibo a few years ago can be used as an inspiration for youth culture/subculture: "Today you ignore my love, tomorrow I will make you unable to climb high." ”
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Therefore, to win the future, we must first win the youth, and one of the many ways to win the youth is to draw nutrition from the field of youth culture/subculture, find materials, and make your products full of fresh elements, a sense of trend and a sense of the future.
Since its birth in 2012, it has seriously understood the needs of young people, learned from youth culture, and absorbed youth cultural elements. As a car, the polishing process, the upgrading of various components must not be surpassed, more importantly, they regard aesthetics and psychological acceptance as important product elements, and constantly absorb international popular elements, so that they can become a perfect combination of aesthetics and exquisite craftsmanship, and keep pace with the aesthetic evolution of young people.
▲The second generation of Chang'an Yidong xt.
Especially the second generation of Yidong xt. This car is called "fashion leading tide hatchback" by young people, its "butterfly wing" front face, very decorative, butterfly wing X-shape, there is a lot of chrome decoration, metal sense is very strong, very futuristic.
Of course, for young people, they are more eager for individuality, alternative, and sense of personality, they want a style that belongs only to themselves, which is difficult to see elsewhere, so the Yidongxt and the sharp headlight shape and the "fangs" fog lamp shape are very special.
▲ The second generation of Chang'an Yi moving xt, a very sci-fi front face.
It's not enough to have a trend in the design. Young people judge whether a thing has a sense of trend, not only to see who you are, but also to see what you have done and what you have brought.
Yidong xt has done a lot of things for young people to talk about, such as this year's Qixi Night in Chongqing, let the two landmark buildings across the river talk and confess to each other, and convey the news that the product is about to be launched, which is amazing. The topic of "Tanabata Crossing the River" on Weibo also quickly climbed into the top five topics, and by the next day, the number of readers reached more than 22 million.
▲ "Tanabata" night, Chongqing's "cross-river".
From the inside to the outside, from the form to the cultural connotation, Chang'an Yidong is firmly tied to young people. Today's youth, tomorrow's social backbone, Chang'an Yidong will become the most important booster in their growth process.