Japanese artist Yayoi Kusama's 2019 work "Pumpkin" was unveiled in the cultural relics and artworks section of the 4th China International Import Expo. Photo by Xinhua News Agency reporter Cao Yi
Shanghai, Nov. 7 (Xinhua) -- The masterpieces of artists such as Monet, Zhang Daqian, and Yayoi Kusama walked out of the "gao leng" museums and auction houses and appeared on the same stage at the Expo, offering an artistic collision across time and space, highlighting the "beauty of entering the Expo".
The 4th China International Import Expo was held in Shanghai from November 5th to 10th, with the first cultural relics and artworks zone in the trade in services exhibition area, and 20 overseas institutions from 11 countries and regions competed to participate in the exhibition, of which the world-renowned auction houses Christie's, Sotheby's and Ferguson's participated for the first time.
Exhibitors have said that with the development of China's economic and social development, people's pursuit of material life has gradually sublimated into the needs of spiritual culture, and consumers, especially young people, have received more and more attention to the needs of culture. Let cultural relics and artworks enter the Expo, but also in order to further meet the people's growing demand for a better life.
"This time, we carefully selected the works of eastern and western masters for collectors, and brought the best works to the Expo. Among the 8 works brought this time, 5 places can be purchased tax-free, which is a good policy for us and collectors. Yang Yuancao, chairman of Christie's China, said that the Expo opened up new ideas for Christie's China's innovative development.
Alibaba Group's innovative entertainment section- Aliyu's booth in the cultural relics and artworks area of the 4th CIIE. Photo by Xinhua News Agency reporter Cao Yi
It is understood that during the exhibition period of the Expo, each exhibitor selling art, collectibles and antiquities exhibits can enjoy the preferential policies of exempting import tariffs, import value-added tax and consumption tax within 5 pieces.
Lo Ka-hee, Managing Director of Sotheby's Asia, said that CIIE has become an important window for multinational companies to introduce quality products and services to Chinese consumers.
Jiang Mingwei, general manager of Shanghai Free Trade Zone International Cultural Investment and Development Co., Ltd., introduced that as a strategic partner of the exhibition group exhibition of the Expo Bureau, it provides a one-stop service for the whole chain for the smooth customs clearance of artworks. He said that in addition to promoting trade in goods, the Expo has also built a platform for humanities exchange.
"At this Expo, we brought Zhang Daqian's "Wei Jiang", Monet's "Little Ellie's Cape" and Chagall's "Opera Avenue", which is also an exchange of Chinese and Western cultures. CIIE is a rare opportunity for us to have a cultural exchange of artworks with domestic audiences. Sotheby's senior account representative, Weng Erqian, said.
In addition to the master's authentic works, the cultural relics and artworks area also exhibits the Japanese Obsidian Tenmu Bowl and the Korean Boruru Animation Image. In addition, derivatives of well-known overseas IP such as the Louvre Museum and the British Museum can also be taken home to savor.
"The development of the cultural and creative industry and the popularization of museums and exhibition halls have made the public's acceptance of artworks continue to increase." Weng Erqian said.
In the cultural relics and artworks area of the 4th CIIE, an audience member is visiting Christie's booth. Photo by Xinhua News Agency reporter Cao Yi
Pinyuan Wenhua is the exclusive authorized operator of five museums, including the British Museum, cultural and artistic IP in China. Pinyuan Wenhua matched the Metropolitan Art Museum and the Shanghai Museum, with the theme of "Courtesy to The East", and jointly created a series of cultural and creative products.
Through the Expo, many institutions not only showed the results of cooperation over the years, but also released new products and interpreted the trend of museum culture. According to the staff of Pinyuan Wenhua Booth, they look forward to bringing diversified experiences to Chinese consumers through this open and inclusive world stage.
Jiang Xuheng, deputy general manager of Aliyu and head of IP licensing business, said that benefiting from the development of the content industry and the enhancement of intellectual property protection, the realization of IP business value has gradually achieved sustained growth. In recent years, cultural and creative products that combine overseas cultural IP with Traditional Chinese Intangible Cultural Heritage handicraft culture have become very popular among young consumers, and the charm of cultural exchanges has become more and more prominent.
Yang Yuancao believes that now that art has slowly penetrated into daily life, she hopes to better disseminate art and let art return to the general public more.