Tongzhou Batong Network
Regarding the sub-center, millions of people are paying attention to him every day
It is said that we have three treasures in Tongzhou: Wantong's curd milk, Da Shun Zhai's sugar fire, and Xiao Lou's roast catfish. Unfortunately, I have not eaten it so far. It is a shame to live in Tongzhou for so many years!
No, with the opportunity of the 100th anniversary of the creation of Wantong sauce tofu (now known as Xianyuan Brewing), Xiaobian specially bought a bottle and tasted it, "pink, soft, sweet and delicious, the original flavor is pure, and the taste and taste are familiar with the old look in memory." ”
Many people say that wantong sauce garden is long gone, and it is impossible to find a familiar taste. Xiaobian here solemnly tell you: Wantong sauce tofu is still there, just because of the trademark registration problem, now renamed "Xianyuan", the taste and quality are still as good as ever!
(Left) The descendants of Mr. Ma Zhaofeng, the founder of Wantong, and the former chief engineer of the (right) Tongxian Brewery, that is, Xianyuan Brewery, exchange the development of Xianyuan today
When asked why Wantong Sauce Garden was later renamed Xianyuan, the two elderly people said that in the early years, the company did not have the awareness of trademark registration, and later when it was developing more and more to register trademarks, "Wantong" had been registered by a southern enterprise, which was renamed Xianyuan, which is now Beijing Xianyuan Brewing.
Talking about the development of Xianyuan, Ms. Yu Shunzhen, the head of Xianyuan Brewing, said that let the old brand be inherited, so that it can be worthy of the ancestors and the descendants, and the old brand cannot be lost in our generation, which should be a heavy responsibility!
On the left is the descendant of Mr. Ma Zhaofeng, the founder of Wantong, and on the right is Ms. Yu Shunzhen, the current chairman of Xianyuan
Mr. Yu said that Xianyuan is not my alone, and these ginkgo trees in the factory will prove that our generation, our next generation, will lead our Xianyuan to go further and go to the next 100 years.
history
In 2000, in order to speed up the overall planning and construction of Tongzhou Satellite City and respond to the call of the district government for sewage treatment, Tongzhou Brewery was relocated to Yixian Economic Development Zone. Taking advantage of the relocation opportunity, Tongzhou Brewery implemented a restructuring and restructuring, and the operating system was changed from a collective-owned enterprise under the former District Supply and Marketing Corporation to a joint-stock enterprise. More than 80 years have passed, and enterprises have experienced historical changes from private economy to public-private partnership state economy, and from state economy to private economy. In 2001, the company officially changed its name to Beijing Xianyuan Food Brewing Co., Ltd.
The old man was telling the editor about the development history of Wantong Sauce Garden
Yesterday (8.28), Xiaobian had the honor to participate in the commemoration of the 100th anniversary of the founding of Xianyuan Brewing with distributors and suppliers from all over the country. From 1918 to 2018, it was not only the cultivation of a soybean, Xianyuan represented a group of people's obsession with a piece of soy sauce tofu!
Through the time and space of history, the shouting sound of 1918 is still so crisp and long, "Wantong sauce tofu hey-----------"
Good quality should start from the doll, and the children who grew up next to the sauce tank are different
Jingdong has been rich in sauce tofu since ancient times, when I was a child, I heard the shouting of the cart string hutong: stinky tofu ~ sauce tofu ~ are all in our Tongzhou (then also called Tongxian County) area, no brand and no brand size is also delicious. Therefore, the Wantong Sauce Garden - Tongxian Brewery - Xianyuan Brewing, one of the three treasures of Tongxian County, is obviously also in the same vein. The common people miss the past, can not always let the tongzhou three treasures lack a treasure is not, Xianyuan can be called competent, the old man said.
Nowadays, the development and growth of Xianyuan is inseparable from the upstream and downstream dealers and suppliers. There are also some little-known stories.
Every piece of curd milk, every drop of bean paste, every bunch of vermicelli, every innovation, every change, is the embodiment of the spirit of craftsmanship for generations.
Mr. Lu Mao, a supplier who has cooperated with Xianyuan for more than ten years, sang "Xianyuan Love" with great affection, he said that he cooperated with Xianyuan many years ago, when a fire almost destroyed his factory, but Xianyuan reached out in time to help, feeling grateful to create this song with this song, and has been cooperating so far, he said that xianyuan's development and growth has great love and affection in his heart, and the future should be more brilliant!
Zhangjiakou Dongkou Severalzi "Mouth Dishes" will bring the atmosphere of the event site to a climax, why did Xianyuan build a factory in Zhuolu County, Zhangjiakou? Answer: In order to cooperate with the development of our urban sub-center!
Nowadays, the daily output of soy sauce tofu in Zhuolu Factory has reached 30,000 tons, and the development of science and technology has brought about a great improvement in efficiency, but the process of soy sauce tofu still adheres to traditional skills, no matter how the price of raw materials rises, soy sauce tofu will always be that piece of sauce tofu!
Xianyuan curd milk
From production to factory to go through 25 processes, lasted up to 3 months, need to be fully fermented brewing, salt content 7%-8%, a piece of curd milk about 16 grams, a bottle of 12 pieces, a pound of tofu to produce 30 pieces of curd milk, the requirements are extremely demanding.
But the gross profit of the curd itself is actually very low, and the Xianyuan people tell us that the real intention is like this→ just to make you eat and rest assured!
As mr. Zhang Yuan, the current chief engineer of Xianyuan, said, the production of curd milk itself is not difficult, the key is raw materials, real materials have a good taste, don't care whether Xianyuan is produced in Zhuolu or Yixian County, traditional craftsmanship is the focus. Delicious, or that taste, that's the most important thing!
The picture shows Mr. Zhang Yuan, the current chief engineer of Xianyuan
Graduated into the factory, so far more than 20 years, from Tongzhou Brewing Factory to Xianyuan Brewing Company, Mr. Zhang Yuan has always adhered to the traditional craft, adhered to the first line of the factory, he told us with actions, tradition needs to be adhered to, and adherence will inevitably have results!
Relevant leaders of Tongzhou District, Zhangjiakou City, Zhuolu County Government, representatives of the National Condiment Association and dealers, suppliers and friends from all walks of life from all over the country attended the event and gave gifts with congratulatory speeches.
Beijing Xianyuan Food Brewing Co., Ltd. was founded in 1918 in Tongzhou Wantong Sauce Garden, the founder is the Hui merchant Ma Zhaofeng, through the south goods north planting, the first "Wantong curd milk", which and Da Shun Zhai sugar fire, Xiaolou roast catfish known as "Tongzhou Three Treasures", the name of the capital city, Wantong sauce garden has become the "originator of the northern red curd milk". In 1967, Tongxian Brewing Factory was established, and in 2001, it was restructured into Beijing Xianyuan Food Brewing Co., Ltd., which has gradually developed into a leading enterprise in beijing that integrates research and development, production and sales. Inheriting the traditional craft of "century-old brand", continuous optimization and innovation, it has formed more than 100 varieties of six series such as curd milk, sauce, cooking wine, soy sauce, vinegar and vermicelli. Beijing is known as "Jingxi water is good, Jingdong sauce is good", "Xianyuan yellow sauce" has long become the preferred ingredient for the old Beijing fried sauce noodle restaurant. At present, Xianyuan Food has more than 500 distributors in China, the national market coverage rate has reached 80%, and some products have gone abroad and are exported to Japan, Europe and the United States. In recent years, Xianyuan Food Company has established a production base in Zhuolu, covering an area of 113.86 acres, with a planned total investment of 1 billion yuan, and the first and second phases of the project have been completed and put into production.
During the centennial celebration, leaders at all levels and dealers and suppliers from all over the country visited the Xianyuan Zhuolu factory. This morning, Xianyuan led all the guests to Zhuolu Zhonghua Three Ancestral Hall to hold an ancestor worship ceremony.
"Ancient civilization opened Zhuo Deer, and the culture of conformity set China". Mr. Yu said that this move is not only a blessing, but also a tribute to the ancestors, Xianyuan will be down-to-earth, diligent and dedicated, inherit skills, so that our century-old brand in Tongzhou will go to the world!