On August 28th, Beijing Xianyuan Food Brewing Co., Ltd. celebrated the 100th anniversary of the establishment of the enterprise and held a celebration of "100 Years of Wind and Glory, Advancing Together in a Thousand Autumns" in Zhuolu County, Zhangjiakou City. The reporter learned from the scene that the main product of Xianyuan Food, Xianyuan Curd Milk Packaging Design, was upgraded, and two series of packaging products were launched, and the overall design highlighted the strong cultural characteristics of Beijing.
It is understood that the predecessor of Xianyuan Food is Tongzhou Wantong Sauce Garden, which was founded in 1918, and the founder of the Hui merchant Ma Zhaofeng pioneered the "Wantong Curd Milk" through the southern goods and north plants, which is known as the "Tongzhou Three Treasures" with the Dashun Zhai sugar fire and the Xiaolou roast catfish, and the Wantong Sauce Garden has also become the "originator of the Northern Red Curd Milk". In 1967, Wantong Sauce Garden was renamed Tongxian Brewery. In 2001, it was restructured into Beijing Xianyuan Food Brewing Co., Ltd., and Xianyuan Curd Milk was officially born.
Up to now, Xianyuan Food, which has experienced a century of development, has developed into an industrialized enterprise in Beijing integrating research and development, production and sales, and has formed more than 100 varieties of six series such as curd milk, sauce, cooking wine, soy sauce, vinegar, vermicelli, etc., and some products have gone abroad and sold to Japan, Europe and the United States and other countries and regions.
In 2012, Xianyuan Food established Zhuolu Xianyuan Food Co., Ltd., and established a production base in Zhuolu County Science and Technology Park, Zhangjiakou City, Hebei Province, covering an area of 113.86 acres, with a planned total investment of 1 billion yuan, and the first and second phases of the project have been completed and put into production. According to the relevant person in charge of the enterprise, the factory mainly produces curd milk, bean paste and other products, and at present, in addition to the existing production work, the factory area is also carrying out the construction of the third and fourth phases. In addition, in addition to the production base of Xianyuan Food in the Economic and Technological Development Zone of Tongzhou District, Beijing, it is also carrying out the production of other products.
Ma Yutai, vice president of the Beijing Time-honored Association, said at the event that Xianyuan Food adheres to the corporate purpose of "co-creation, win-win and sharing", which has enabled the enterprise to embark on the road of rapid development, and the achievements and achievements achieved in the past hundred years are respectable. In the face of the opportunities and challenges of the new era, Xianyuan Food should adhere to innovation in food, culture, marketing and other aspects, actively create a market, enhance brand image, move forward in exploration, and develop in innovation.