The case brought to you today is: Wanzhou Li boss opened a grilled fish shop, beer for a dollar, grilled fish to eat for free, a year profit of 1.15 million.
38-year-old boss Li, in Chongqing Wanzhou Binjiang Road, opened a grilled fish shop, now the business is a mess, the daily queue of customers, can be from this side of the river to the side of the river, it is said that the annual income can be stable at 1.15 million.
The pickled pepper crucian carp in his shop is a must, aged sauerkraut with wild crucian carp, and then two bottles of Chongqing's unique mountain city beer, the taste cut-off is not pendulum, a mouthful of sour and spicy taste fills the entire mouth, it is simply a delicacy in the world.
At this time, it is likely that many people will think that if a store has such a powerful dish, the business must be because of this dish.
But I tell you, this Boss Lee has been running a grilled fish shop for a total of 5 years. Qian was basically blind for three years, and the most open customers did admit that the boss's dishes were delicious, and promised to introduce customers to Boss Li, or promised to continue to take care of the business next time.
But the reality is that the store has always been tepid, and it has not made a fortune because of the customer's commitment or because of the customer's praise. The reason is actually very simple, why?
In this society where reinforced concrete has no temperature, why should customers introduce you to customers? You have to do what you think is casual, maybe in the customer is the death of spending money to entertain guests, maybe it is the waste of driving n kilometers, then why should people help you?
Without the drive of interests, customers will never take the initiative to help you fission customers, even if fission is absolutely unsatisfactory, the effect is absolutely unsatisfactory, this is the reality. If you can figure this out, then the event that comes with an annual revenue of 1.15 million yuan will not seem so difficult to understand.
The activities of this store are very simple, and they can be summarized in two ways:
1: Free grilled fish within 3 catties, beer for a dollar a bottle.
2: Spend 300 yuan, reward 1000 yuan consumption, one-time reward 1000 yuan cash.
Both activities are particularly simple, both around the "discount" to do, and the discount is particularly large, so when this activity is launched, immediately attract a large number of customers into the store, and because of the "fission" attribute of the activity connotation, the last year the store has not lacked customers, so that the annual profit remains at about 1.15 million.
Maybe you can't understand the logic of doing this activity, how can it be profitable so much, then I will give you detailed steps, as well as the points that need to be paid attention to at each step, and the profit logic to tell you, I hope you can get some inspiration from it.
The above content is excerpted from my column, specific practice and activities of several profit points, after reading you will know how "thief" the boss is, I have placed in the following column, click on the following column to watch directly, and the column also has more than 300 sets in the column, the current market popular practical cases.
1: More than three people traveling, free grilled fish within three pounds, although free, but also an excuse for customers to consume.
Because three pounds of grilled fish have no side dishes, three people entering the store is definitely not enough to eat, and grass carp is not the signature of this store, so grass carp is just an excuse for everyone to taste the taste and let customers consume.
2: The local market price of a bottle of beer is 6 yuan, and now the boss only sells one dollar, in fact, there is a condition, that is, you must buy 100 bottles at a time, and the one that can't be drunk can be stored in the store for next consumption.
The purpose of this is to increase the probability of customers returning to the store for the second time, because no one can drink 100 bottles of beer at once, although a bottle of beer is only 1 yuan, but if it is not drunk, customers will definitely come back next time to continue to consume, and they will definitely not be cheap bosses in vain.
3: Consumption of 300 yuan, direct reward of 1000 yuan consumption, is a reward of a membership card, customers can use this card every time to the store, enjoy a single 20% welfare discount, only need to report the card number, this is equivalent to giving customers another, the next reason to return to the store.
At the same time, the one-time return of 1,000 yuan in cash is only given to the customer at one time after the customer deducts the 1,000 yuan consumption card in front.
Because the consumption card is anonymous, and at the same time, there is a 20% discount, plus the deduction can be used to receive cash, so customers who have this membership card will frantically help the boss to sell, and crazy let friends around them come to this store to consume.
This will form an effective fission, because as a salesman, there is both a 20% welfare discount, but also to solve the choice of which to eat, but also to enjoy the same city food, so success is inevitable.
A lot of cheap business will encounter the encounter of today's boss, obviously their own dishes and services are very good, and customer return visits also confirm this, but just can not make money, in fact, the biggest reason is like the above, because you did not give customers a fission excuse.
There are no new customers, and old customers can't spend so often, so your store will have a dilemma of not picking up and not making money. And today's case, you can't help but look at it several times, find out the commonalities between the case and your current store, and then modify the application in your store.