Author: Nanjing Hu Xiaoxiang
"Wu Shuai: A 4-year-old child died of this drug, the drug name is too deceptive, and even deceived the doctor! After reading the post-reading speech
Text | Hu Xiaoxiang
Wu Shuai's article is too good. "Why does this doctor use this drug in large doses and overdoses?" Are you deceived by the alias of "stomach restoration"? 'Stomach Restoration' reads as if it has the meaning of making the "stomach" recover and settle, and this beautiful nickname easily makes doctors let down their guard, although in fact, this is a lie. "Shocking!
In 1997, three employees of Nanjing Drum Tower Hospital, Hu Xiaoxiang, Zhu Guiqin, and Shao Yuan, published a long article "On the Management of Drug Trade Names" in the fourth issue of China Pharmaceutical Affairs Magazine, and first noticed the safety hazards of "Drug Name Taihua", the article summarized and listed in detail the cases of misleading, inducing and confusing drug trade name naming words, words, analyzed the basis for applying the law, and clearly put forward the prohibition of kang, beauty, and benefit. and other exaggerated sexual words and word suggestions.
Twenty years ago, our article pointed out that the use of words and words for drug trade names is neglected, increasingly confusing, misleading patients, interfering with doctors' scientific use of drugs, and the harm is serious, and standardized naming cannot be delayed. The trade name of a drug is actually a form of drug advertising, and it should be incorporated into the relevant legal system and strictly regulated.
In today's increasingly strict pharmaceutical management, the use of words and words for drug trade names lacks due control. Manufacturers will pursue the sensational effect in the first place, each show their magic, do their best to imagine, exaggerated, romantic ability, compete for mysterious, sensational drug trade names are more and more estimated crooked, bizarre, flashy, an, ning, god, immortal, beauty, joy, excellence, new, Tai, Li, Li, Kang, Shu, Da, Tong, Xin, Ling, Neng, Meng, Bi, Qi, Special, Hui, Ya and other exaggerated words are becoming more and more numerous, so that drugs are covered with heavy commercialization, religiousization, and mystification. With the development of the "irregular commodity economy" in the whole society, this undesirable tendency has become more and more serious.
We are pleased to see that on January 11, 2017, the State Food and Drug Administration issued the "Technical Guidelines for the Naming of Generic Names of Proprietary Chinese Medicines (Draft for Comments)", which regards "scientific and concise, avoiding duplicate names", "necessary and reasonable", "avoiding hints and exaggerations of efficacy" and "reflecting the characteristics of traditional culture" as the basic principles for naming proprietary Chinese medicines, and clearly states that the names must not contain the words "hypoglycemia, blood pressure, lipid reduction, anti-inflammatory, cancer"; Words such as "quick-acting", "imperial system", and "secret system" are also not allowed to be used because they are "exaggerated, self-proclaimed, unrealistic, and overflowing".
Rectification and standardization will inevitably encounter great resistance, but after all, it is the opening of the curtain.
Wu Shuai's article is a case of supplementary evidence.
On the evening of June 6, 2017
Author: Hu Xiaoxiang
Distinguished expert of Beijing Zhijin Law Firm
Vice Chairman of the Academic Committee of the Standing Director of the Chinese Health Law Society
Research Fellow, Medical and Health Law Research Center, Central South University
Part-time tutor for Master of Laws degree from Southeast University
Vice President of Jiangsu Health Law Society
【Original Statement】
【Original production of Beijing Zhijin Law Firm!】 If you need to reprint, please indicate the author and source of the article ("Zhijin Lawyer" public account), the reprint without indicating the author and source of the article is infringing]
The super case open class exclusive to hospital propagandists is coming! At 18:30 on April 27th, 20 super publicity cases will be held at the first "Promote My Strongest" special session of the 2019 Health World Summit, full of dry goods, not to be missed! Free registration consultation: 18311301805 (mobile/WeChat)
This article is reproduced from other websites and does not represent the views and positions of the health community. If you have any copyright objections to the content and images, please contact us in time (Email: [email protected])