China Business Daily (reporter Jiao Likun wen / photo) In the process of China becoming the world's largest e-commerce country for agricultural products, science and technology have played a role as a booster. Digital villages are not only the strategic direction of rural revitalization, but also an important part of building a digital China. Recently, a reporter from China Business Daily visited Xili Village, Wenchang Street, Changqing District, Jinan, Shandong Province, to explore how this former small village was magnificently promoted to "National Science and Technology Puhui Nongxing Village Demonstration Village" with the help of scientific and technological power.
Xili Village
"Digital West Lee" has begun to bear fruit
"Beautiful Xili my hometown, tree-lined infinite scenery, seedlings and flowers splendid gallery, fruit yam overflowing with fragrance ..." Liu Jijie, a national labor model and secretary of the Xili Village branch, sang the village song to the mobile phone, showing reporters the function of the digital village loudspeaker to shout with one key and broadcast with one key. It is understood that the use of loudspeakers breaks the limitations of space and time, and can convey information to villagers anytime and anywhere. It is reported that in this year's election of the village committee, Liu Jijie released the information for the first time through the digital village loudspeaker and the digital village platform. This year's election in Xili Village was also the largest number of participants in the past. The construction of the digital village loudspeaker has attracted many cadres from neighboring villages to visit and study, and has played a "leading goose effect".
Stepping into Xili Village, the cement avenue is wide and neat, and two large screens are installed on the small square in the village, playing the village style village appearance, digital village and village dynamics. The reporter saw that gigabit 5G, gigabit broadband, gigabit Wi-Fi have been built here, and free Wi-Fi secondary coverage has been realized in the village. Through China Unicom's "Digital Village Platform", Xili Village has realized "Xili on the Cloud". The reporter saw on the mobile terminal that the platform includes the village office portal, information disclosure, internal government office digitization, notification, live broadcast and other interfaces.
In fact, it took less than half a year to complete this metamorphosis. "Rural revitalization, data is a treasure." Liu Jijie introduced that with the help of China Unicom and after several months of efforts, the construction of the big data platform in Xili Village has achieved initial results. It is reported that Xili Village has installed two digital screens and arranged 42 monitoring points, and the village screen can monitor every corner of the village in real time, which greatly enhances the villagers' consciousness of maintaining the health status in the village, and the phenomenon of casually throwing garbage has been effectively controlled. At the same time, the safety of the whole village at home has been effectively solved, as the villagers said: "There is no longer a need to close the door every day as before."
"As an advanced village in the development of the whole district, Xili Village has a high annual collective economic income, and the villagers are very concerned about how much money is and how to spend it." The best way to protect the villagers' right to know and supervise is to achieve 'sunshine and transparency'. Liu Jijie said, "Xili Village through the digital village platform in the smart village affairs window, to promote the rural party affairs, government affairs, finance and other information disclosure, villagers do not have to go to the village department public column to see the village affairs information, in their mobile phone terminal 'click a click' can be real-time access." ”
In February this year, Xili Village was identified as a digital rural benchmark village in Jinan. A small digital platform, through mobile phones, closely connects the whole village. At the same time, the living environment and villagers' village style here are also quietly changing.
Liu Jijie introduced the construction of the "Digital West Lee" to the visitors
60% of the seedling business depends on e-commerce
In the "New Era Farmers' Training Center" in Xili Village, the reporter saw a "Xili E-commerce Trading Center". Liu Jijie said that this is an online service platform created by the village to provide services for agricultural products in the village through the Yinong Information Cooperative. Yinong Information Society is part of the information entry project of the Ministry of Agriculture and Rural Affairs.
It is understood that there are 210 permanent farmers in Xili Village, with a total population of 1,002 people, and the main industries are seedlings and yam industries, of which the former is the majority. Liu Jijie, a native of Xili Village, said that in the past, the villagers mainly relied on "running and breaking their legs" to do the seedling business. As villagers continue to "touch the net", many businesses have begun to move online.
In 2018, Xili Village joined the Yinong Information Society, released relevant transaction information on it, and slowly formed its own customer base, and the transaction volume gradually increased. "It's a gradual process, and about 60 percent of the seedling business in the village is currently traded online, most of them are Shandong customers, but also from other places." He expects that the proportion of e-commerce will be further increased in the future.
According to the relevant data of the Ministry of Agriculture and Rural Affairs, China has become the world's largest e-commerce country for agricultural products. Recently, driven by the innovation of new e-commerce such as live video broadcasting and online delivery, agricultural product e-commerce has continued to maintain a double-digit growth rate, and the proportion of online retail sales of agricultural products in 2019 has reached 10% of the total transaction volume of agricultural products, and e-commerce has become an important channel for agricultural product sales, and it is also a breakthrough in the development of the agricultural and rural digital economy, and a "super-conventional weapon" that consolidates and expands the results of poverty alleviation and rural revitalization.
It is reported that after years of development, the industry in Xili Village has formed a management model of "branch + association + professional cooperative + leading enterprise + experimental base + farmer". The per capita income of Xili Village reached about 44,000 yuan. At present, Xili Village is building an "Internet + Industry" model, making full use of the big data platform to promote the beautiful industry of Xili Village to the outside world, and at the same time, using smart homes to attract tourists, improve the quality and level of folk tourism, and empower the development of the tourism industry.
On July 1 this year, the first batch of 16 smart home courtyards in Xili Village will open their doors to welcome guests. Walking to the door, the light automatically lights up, opens the door, the curtain opens automatically, the air conditioner starts, the air purifier begins to "smoke"... According to reports, the follow-up bathroom will also be equipped with a "wisdom magic mirror", which can realize the functions of broadcasting weather, Internet access, watching dramas and so on. "'Old yard + smart home' will bring you a different feeling." Liu Jijie said.
It is understood that the digitization of Xili Village has been at the forefront of Changqing District, Jinan City and even the entire Shandong Province. "We have the confidence and perseverance to build the digital countryside more perfectly, more 'grounded', more adapt to the development of the village, give new momentum to rural revitalization, and make the environment more livable and the governance more effective." Liu Jijie said.
More "Digital West Lee" is on the way
According to the White Paper on the Development of China's Digital Economy (2020), the added value of China's digital economy accounted for 36.2% in 2019, but the penetration rate of the agricultural digital economy was only 8.2%. With the deep integration of information technology and agriculture, a variety of refreshing digital rural landscapes are slowly unfolding.
In March this year, as a pilot town of digital countryside in Qingdao, Renzhao Town of Pingdu City launched the "Hemei Renzhao" digital village platform. It is understood that the vegetable planting area of Renzhao Town is 115,000 mu, which is the hometown of vegetables in Qingdao City. With the help of big data, Internet of Things, cloud computing and other technologies and 5G networks, Renzhao Town has made vegetable planting "easy to manage", "easy to sell" and "easy to loan". Since the beginning of this year, the town has traded 150,000 tons of vegetables such as garlic, taro, onions, and kimchi online, and local vegetable farmers generally reported that it is easier to sell vegetables now.
In May this year, 36 "clairvoyances" and 14 sets of "cloud broadcasts" were newly installed in Nanyangtun Village, Weizhuang Township, Huojia County, Xinxiang City, Henan Province, which can not only look after the home nursing home, but also publicize education, and realize the information protection of the village.
In Linying County, Luohe City, Henan Province, there are many sensors buried in the smart pepper field, which places are short of water and fertilizer, will be monitored in real time, and the data will be uploaded to the platform, allowing farmers to fertilize and water and spray pesticides in a targeted manner, saving labor costs and helping agricultural precision, intelligence and large-scale development.
The "Digital Agriculture rural development plan (2019-2025)" proposes that the proportion of agricultural digital economy in agricultural added value increased from 7.3% in 2018 to 15% in 2025, the proportion of online retail sales of agricultural products in total agricultural products increased from 9.8% in 2018 to 15% in 2025, and the rural Internet penetration rate increased significantly from 38.4% in 2018 to 70% in 2025. In order to complete this heavy task, the three major telecom operators have begun to continue to exert efforts in the digital countryside to provide rural areas with information and communication infrastructure that can be used, affordable and well-used, and more "digital West Lee" is rapidly replicating and growing rapidly on the land of Shenzhou.