Moutai major personnel changes, why change the speed of light?

Originally today's content was ready, but Moutai suddenly announced the change of coach, let's talk about this first.

Gao Weidong is the shortest-serving chairman in the history of Moutai, only one and a half years. Judging from the time of taking office, the Guizhou provincial government is certainly not satisfied with Moutai's work. In this regard, I believe that the vast majority of shareholders in Moutai are the same.

Several major issues, including capacity expansion, increasing the proportion of direct sales, improving profitability, maintaining stock prices, and solving the dual-track price system, it seems that every one of them, Gao Weidong is not doing well.

The new appointment is Ding Xiongjun, a doctor of polymer chemistry, who has a smooth career, is young and promising, and his ability is certainly not bad. Resume I will not paste, Baidu has a one, basically two or three years a step.

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Can Ding solve these problems? These questions vary in difficulty.

This year's Moutai financial report is stable, basically in line with the plan at the beginning of the year, but the biggest problem is that the task of capacity expansion is not completed well. Without Moutai Town, Moutai wine cannot be created, and the problem of capacity expansion has always been difficult. But there was a smooth expansion 4 years ago, is there any experience to learn from? Judging from the high-setting plan, the expansion of production is not in an important position.

Increasing the proportion of direct sales is relatively easy to achieve, and it is also the most cost-effective action. Doing this can easily alleviate the price dual-track system, while also improving the level of profitability, killing two birds with one stone.

In the 14th Five-Year Plan, Moutai aims for a net profit of 100 billion yuan. Doubling in five years means a compound growth rate of 15%, which is not possible at the current growth rate. If the price is not raised, it will still only achieve a growth rate of 10% next year. Then the growth target for the next three years will be 20% per year. Even if there are ways to increase the price of series wines, increase the proportion of direct sales, expand production, etc., the only way to greatly improve profits is to raise prices. And raising prices is also the most difficult way.

Everyone should remember the shares that Moutai allocated to the Guizhou government. Due to the above problems, coupled with the market style conversion, Moutai stock price has been close to the waist, and the Guizhou government is certainly not satisfied. In this process, Moutai can be said to have no countermeasures and no response.

The price increase of Moutai has been under double pressure from public opinion and dealers. The market is accepting 3,000 yuan to fly, and dealers have been spoiled. The rapid development of Moutai is inseparable from the efforts of dealers, but it does not mean that the current phenomenon of dual-track price system is reasonable. As an absolute seller's market, Moutai definitely has huge room for improvement. For example, give full play to the competition between dealers, the competitive relationship between different channels, give play to the strong position of their own products, and ensure their own profits while maintaining the price stability of the terminal market.

All of Moutai's problems are intertwined. But I think the breakthrough is to increase the proportion of direct sales and expand production. I believed that Ding had come with a mission, and hoped to hear Ding's voice as soon as possible.