Rural Revitalization • Ten Villages Chronicles Such as Shitian Domain Picturesque Countryside - Chen Ying Village To Strengthen the Fragrant Rice Industry and Take the Road of Integrated Development of Agriculture and Tourism

Shiyan Daily News reporter Wu Shequan Wang Qing

In the autumn season, walking into Chenying Village, Anyang Town, Yunyang District, along the way the flowers are red and green, the creek is clear and babbling, the rice fields are golden, the courtyard is white-walled, and a vibrant rural picture is presented in front of you.

"During holidays, many people in the city bring their children to experience farm life, and our village has become a scenic spot!" Speaking of the new changes in the village, Wei Ran, secretary of the party branch of Chenying Village, told reporters that last year the village received more than 50,000 tourists.

The change in Chenying Village stems from the construction of beautiful villages launched in 2017. The village has convenient transportation, and the 307 provincial highway passes through the village. In recent years, the village has firmly seized the strategic opportunity of poverty alleviation and rural revitalization, actively played the role of government leadership and mass mainstay, promoted the transformation and construction of the village, successively upgraded the roofs and facades of 226 households in a unified style, demolished private buildings, built cement roads into households, built cultural squares, high-standard public toilets, set up classified garbage bins, and the village has a new look.

To build a beautiful countryside, we must not only make the countryside beautiful, but also make the villagers rich. Chenying Village has more than 2,000 acres of fertile land, abundant water and light, very fertile soil, and the rice planted is high yield and excellent quality, which has been well-known in the local area for a long time. In order to make the fragrant rice industry bigger and stronger and help villagers increase their income and become rich, the village established the Shiyan Guxiangnong Professional Cooperative in 2018 to create the Chen Ying fragrant rice brand through unified provision of rice seeds, unified planting management, unified collection, storage and processing, and unified packaging and marketing, which greatly enhanced the popularity and reputation of Chenying fragrant rice. At present, the village has developed 2,000 mu of fragrant rice, and the price has risen from 4 yuan / kg in 2015 to 10 yuan / kg now, and the income of every household is "sesame blossoming".

Chenying Village has a long history of traditional handmade rice wine brewing, is a well-known "yellow wine village", every year around the ninth day of the ninth lunar calendar, the local households open pots to make wine, the whole village is overflowing with wine. In order to extend the industrial chain of fragrant rice and enhance the strength of the "Yellow Wine Village", the village was guided by the situation, and the technical team of Nanyang Polytechnic Institute was introduced by the Gu Xiangnong Professional Cooperative to carry out basic research on rice wine and build a yellow winery in the place of origin. The person in charge of the cooperative told reporters: "We will transform the original farmers into cooperative group development, using traditional technology to brew yellow wine, through unified brewing, unified packaging, unified price, with the help of Yunyang District E-commerce Office, Mail Tesco, Hubei Little Bee E-commerce Company and other platforms unified sales, driving more than 260 farmers to develop the rice wine industry, the average annual income of households increased by more than 3,000 yuan." ”

Industrial prosperity, village beauty, Chenying Village is committed to changing the agricultural production and management system, and exploring a "agriculture + tourism" path. The village holds activities such as the Rice Planting Festival, the Rice Wine Festival, and the New Year Goods Festival every year, with the characteristics of "taking the rural road, appreciating the rural scenery, eating farm meals, living in farmhouses, doing farm work, and tasting rural flavors", changing the countryside into scenic spots, turning agricultural products into tourist commodities, and promoting the transformation of beautiful villages into "beautiful economy" with tourism to help farmers and rejuvenate tourism with agriculture. Wei Ran introduced: "Last year's New Year's Festival, we organized more than 30 farmers, prepared Chenying fragrant rice, rice wine, handmade sweet potato noodles, authentic soil honey, as well as more than 50 kinds of agricultural products such as cattle, native pigs and native chickens slaughtered on the spot, which were quickly sold out, and the villagers could earn cash when they sat at the doorstep of their homes!" ”

"Now living in Chenying Village is really happy, the environment is getting better and better, cement roads, running water, cable TV, broadband are all connected." The dancing, singing, and twisting songs in the spare time of the farmer is not lively, and the days are getting more and more rushed! Speaking of the changes in Chenying Village in recent years, villager Huang Yulian smiled happily.

Journalist's Note

To revitalize the countryside, industry is the key. In recent years, Based on the characteristic industry of fragrant rice, Chenying Village is committed to changing the agricultural production and operation system, adopting the "cooperative + farmer + base" model, stepping out of a development path of "fragrant rice planting + rice wine brewing + agricultural and tourism integration", promoting the transformation of beautiful villages into "beautiful economy", and truly making villagers drum up their pockets and beautify their lives. The changes in Chenying Village enlighten us that industrial revitalization is the top priority of rural revitalization, and only by adhering to accurate force, basing on characteristic resources, paying attention to market demand, developing advantageous industries, and promoting the integrated development of the first, second, and third industries can we benefit rural farmers more and better, and can we truly achieve rural revitalization.

Chenying Village's idyllic scenery is picturesque and special correspondent Zhou Jiashan photographed