——Pudong chicken, flying from Pudong!
One: the characteristics and advantages of Pudong chicken
Pudong chicken because of its size, so the masses call it "nine pounds of yellow", with yellow feathers, yellow pecking, yellow feet characteristics, rooster is also known as "black twelve", is a meat and egg combination of high-quality local breeds. The origin and central production area of Pudong chicken is the coastal area of Nanhui, Fengxian and Chuansha counties in Shanghai. Because the origin is located east of the Huangpu River, it is called Pudong chicken. Pudong along the beach is wide, mainly corn, soybeans and other grain production, coupled with fish, shrimp and other animal protein feed rich, farmers live scattered, habit of stocking poultry, and chickens as the main family side business, and the local people every festival and wedding celebrations, mostly with large roosters as gifts, develop the habit of choosing big chickens and big eggs. Through the long-term selection of local farmers, the unique performance of Large Chicken body and large egg size in Pudong has been formed. This chicken has a history of more than 100 years just by being given the scientific name of "Pudong Chicken", such as tracing its roots, as an indigenous chicken in Shanghai, it has a history of thousands of years.
Second: the development value of Pudong chicken industry development
"Pudong Chicken" is of excellent quality and is the only indigenous chicken breed in Shanghai that has been preserved at the national level, and the species is ancient and can be traced back thousands of years. However, due to the large size, and with the improvement of people's living standards, it is difficult for ordinary families of three or two to eat at one time, resulting in farmers raising less and less Pudong chickens, coupled with the impact of foreign "fast-growing" chicken breeds, and the impact of domestic "short and fast" economic thinking, so that breeding enterprises are generally reluctant to accept the relatively slow-growing Pudong chicken, so it is difficult to see the real Pudong chicken on the market now.
Pudong chicken, both in terms of its name and its characteristics, represents the uniqueness of Shanghai. Pudong chicken should become a beautiful business card in Shanghai! Shanghai's Pudong chicken should not be absent from the market. To help the overall industrial development, it is now planned that the national breeding farm of Pudong chicken will be retained in Pudong New Area, and the development and breeding will gradually be relocated to Chongming Island, a world-class ecological island. So that Pudong chicken not only retains the original "Pudong" attribute, but also ensures the superiority of the breeding environment, and the rationality and sustainability of industrial development.
Three: accelerate the pace of development of Pudong chicken listing and run to the market
In the second half of 2019, Shanghai Ridangwu Industrial Co., Ltd. (Shanghai Puhuang Ecological Agriculture Development Co., Ltd.) has joined hands with Shanghai Puhui Pudong Chicken Breeding Co., Ltd. (National Pudong Chicken Breeding Farm No. c3109003) and Shanghai Animal Disease Prevention and Control Center to form a joint working group on the breeding, development, utilization and breeding of Pudong chickens, and has been working closely with Shanghai Pudong Agricultural Development (Group) Co., Ltd. at the terminal since July 2020.
The relevant units in Pudong New Area are doing the declaration of the Pudong Chicken National Geographical Indication. And gave Pudong chicken an exclusive trademark "Feiye".
The first batch of Pudong chickens suitable for modern families and current people's eating habits have begun to gradually settle in and sell on fresh platforms such as Shanghai CR ole's Boutique Supermarket, Hema Fresh, Jingdong Pudong Agricultural Specialty Pavilion, and Punong Excellent Fresh. Citizens can enjoy this pure "Pujiang memory". I believe that with the efforts of shanghai municipal governments at all levels and people of insight and related enterprises, in 2020, Pudong chicken will quickly come from the background and run to the front field!
Feiye, Pudong chicken!