Spring 2015
China • Northwest • Helan Mountain
Hooke's Way was born
At that time, the first test of the only climbing line
Because of the extreme, because of the tragic
Sensational off-road circles, shocked off-road people
After that, Hooke's Way quickly moved from one road to another
Growing up to be synonymous with extreme off-roading
It also grew into a "pilgrimage" place for off-roaders
Then it continued to escalate and became famous overseas
It is known to be on par with the Rubicon Trail and the small town of Moab
One of the world's top three off-road meccas
rubicon trail
moab
These five years
The Hook Trail has welcomed countless captivated off-roaders
They come from all over the world, all over the world
Or to chase the freedom and beauty of the heart
Or to try a near-impossible challenge
Or just because Hooke was there, he went
There is no special reason and no search for any meaning
Just enjoy the experience, tossing, living thoroughly
Enjoy the madness of desperately trying to do something you love
Enjoy those moments that will inexplicably move you to tears
When Hook Road came out, the founder Gao Jinsong once said: "For the birth of this road, do not give it too much meaning, I just want to promote the sport of 4WD climbing, because there is sincerity and trust in this sport." And the brothers just because I'm going to do it, they're going to do it. ”
The first generation of road builders
Gao Jinsong will develop new lines as long as he has time
In the spring of 2020, which is trapped by the epidemic
Gao Jinsong plunged into Helan Mountain in an almost desperate way
Upgraded the trail of the Hook Road to 41
"In these days, I often wake up in the middle of the night and fight in the thought of not looking at my mobile phone, what will happen tomorrow?" What does the future hold? That feeling of powerlessness is like a big hand on the neck, suffocating...
Something has to be done, maybe the meaning doesn't really matter...
Thus, the Hook Road has 41 routes..."
Thus, there was the idea of this 41-line challenge
The second generation of road builders
The third generation of road builders
Say it's a challenge
In fact, it is also a search
Look for a kind of sincerity, a kind of trust that is firm in extreme circumstances
Look for a group of like-minded people
4WD rock climbing
Make people more connected to each other, between people and machinery
Find a harmonious way for people, machinery, and nature to coexist harmoniously
And the Hooker Way
What is passed on is trust and dependence
Hack's Way donkey Kong
jk570 blindfolded ladder
Hook's Way breaks through the forty mark
It is undoubtedly something to be proud of for the Blazers
It is also a milestone event for China's cross-country climbing culture
Because since then, the trail of the youngest Hulk originated
It has become one of the three major off-road holy places in the world with the most routes
Gao Jinsong is regarded by many as "off-road maniacs"
But behind the "madness", what he craves
It's just a quest for freedom and beauty, a meeting of sincerity and trust
"The world needs to be perceived and warm to each other"
So, at the time when the Hook Road route broke through the fortieth mark
In this 2020, which makes people feel difficult, difficult and powerless
Gao Jinsong would like to send you an invitation from the Hooker Way
"Go and walk these 41 routes together for the rest of 2020"
The first brother to pass all 41 lines
The naming rights of the 42nd route of Hooker's Road will be given to you!
Hook's Way High Jinsong
Support will be provided to the brothers who come to the challenge, such as guiding and customized souvenirs
Come and challenge you
That's what to do
Get ready for the car, bring your brothers, and go all out, but don't take the hammer to the anchor point and don't drive the excavator to open the way
What you can do for the melon eaters is to cheer for the madman to watch a bloody and crazy challenge to participate in witnessing how strong the team and the spirit of trust are
At the same time, we welcome the business friends who still adhere to their faith in the face of adversity and struggle to provide the products that can be provided to the brothers who challenge them, but to have excellent quality, I hope that the platform can recognize and improve the product reputation and sales through everyone's efforts...
"Suffering can make you drink a bottle of wine yourself and then break the bottle and scold the mother, or you can choose to go crazy with us, fight the hardships on these lines together, and then wait for us to cross back and drink together..."
This is an invitation from China's Hook Way
This is an invitation from the Chinese off-road climbing culture IP
HookEr Way will unite several media and outdoor off-road related brands
Launched the "41 Lines" crossing challenge for domestic off-road enthusiasts
The difficulty levels of 41 lines are covered
A variety of different experience needs from off-road whites to top masters
There are well-known "seven kilometers", "enlightenment" and so on
The ultimate insane climbing challenge circuit that requires reloading 4WD
There are also many similar "Great Wall No. 1/2" and so on
Excellent scenic vegetarian crossing for beginner experiences
Seven kilometers
Ladder
Enlightenment
Peak of Fear
killer whale
Training ground
41 lines cross the challenge
You can do it all at once
It can also be done in stages
As soon as you complete all the lines crossing
Then you're the winner of this unprecedented challenge
You come or don't come, majestic deep in the Helan Mountains
Hook Road is right there, waiting for you!