As one of the most common condiments in daily life, soy sauce is believed to be familiar to everyone.
Recently, TianyanMei saw a news about soy sauce.
According to Zhejiang Jiaoke, Mr. Zhou in Hangzhou bought a bottle of Haitian flavored soy sauce at the supermarket, and it turned out to be less than two weeks after buying it home, and after using it twice, he found that there were maggots in the soy sauce.
Mr. Zhou said that he was eating seafood at home, so he poured some soy sauce as a dipping sauce, and when he was about to collect the bowl, he found bugs moving in the bowl.
Tianyan Sister imagined it, which is probably as scary as Tianyan Sister when she was a child eating fruit and eating and finding half a bug...
Then Mr. Zhou inspected the soy sauce bottle and found that there were almost a dozen maggots still squirming inside.
But the bottle of soy sauce is not only within the shelf life, but Mr. Zhou also insists that after he used the soy sauce for the first time, the bottle mouth is covered.
In this regard, the customer service of Haitian Condiment Company said that the product has sterilization and disinfection high-temperature filtration in the production process, and it is impossible for bugs to enter the bottle from the perspective of filtration. The reason why the bugs appear in the bottle is likely to be that after the soy sauce is opened, its aroma attracts flies, which is not the quality of the product, but has a lot to do with the environment in which Mr. Zhou stores the soy sauce.
Alas, the frightened Tianyan Sister also wanted to hurry home to see her own soy sauce.
It is no secret that during the worst period of the epidemic this year, Tianyan Sister was about to become a "kitchen god" at home.
In fact, the epidemic has also promoted the development of the condiment market.
According to the "Special Report on the Changes in global entrepreneur wealth after four months of the epidemic" released by the Hurun Research Institute in the first half of this year, Tianyanmei found that the entrepreneurs on the Hurun Global Rich List, among which the top five with the fastest wealth growth are from China, led by Huang Zheng, and the second place is Pang Kang, the founder of Haitian Flavor Industry.
It is said that the people take food as the sky, food takes taste first, to make delicious dishes, condiments are naturally indispensable, although there are many excellent condiment companies in China, but in terms of the retail market share of the domestic condiment industry head company announced in 2018, Haitian flavor industry has indeed surpassed well-known seasoning brands such as Lee Kum Kee and Lao Gan Ma, and is in a leading position in the condiment market.
Since entering 2020, Haitian's stock price has risen all the way, doubling, and the total market value has risen from 290.3 billion yuan at the end of last year to 650 billion yuan at the highest point (opened on September 3).
Although it later experienced a two-day plunge, the current price-earnings ratio of Haitian Flavor Industry is still close to twice that of Moutai and Tencent.
Its market value once surpassed Sinopec, and was even ridiculed by netizens as "a bottle of soy sauce" more expensive than "a barrel of oil".
As of the close of trading on September 10, the total market value of Haitian Flavor Industry was 519.151 billion yuan.
Image source: Sky Eye Check
According to food reports, compared with other domestic food giants, Haitian Flavor currently has a market value of about 500 billion yuan, roughly 2.3 Yili (market value of 218.9 billion), 2.6 Shuanghui (market value of 190 billion), 8.5 Zhongju Gaoxin (market value of 58.3 billion), 13 peach and plum bread (market value of 38.2 billion).
So how did Haitian Flavor Industry create such a myth step by step?
As a proper long-established brand, how did Haitian Flavor Industry achieve "Maotai in taste" all the way?
According to the information of Tianyancha, Haitian Flavor Industry started in Foshan and has been focusing on the production and sales of condiments. The condiments currently produced by the company cover soy sauce, sauce, oyster sauce, chicken essence chicken powder, monosodium glutamate, sauce and other series, of which soy sauce, sauce and oyster sauce are the company's most important products.
Although there are many products, when it comes to Pang Kang, the founder of Haitian Flavor Industry, his wealth can be described as "playing soy sauce".
Haitian seasoning actually originated from the Foshan sauce garden during the Qianlong period, in 1955, Foshan 25 scattered ancient sauce gardens were merged and reorganized, when "Haitian Sauce Garden" was the most famous, so "Haitian" was used as the name of the new soy sauce factory, and "Haitian Soy Sauce Factory" landed.
Although the factory landed, there was no improvement in operation, because the soy sauce at that time was always sold in bulk, so it was difficult to get out of Foshan.
Until 1982, the 26-year-old Pang Kang joined Haitian Soy Sauce as the deputy director of foshan Zhujiang Soy Sauce Factory, and it took only 6 years to turn the small factory into a well-known factory that was officially recognized as a "national second-level enterprise".
In 1992, under the influence of the market economy, Pang Kang decided to change his brand strategy and prepare to go nationwide.
In 1995, Haitian Food was restructured into a state-owned limited liability company, and Pang Kang invested 500,000 yuan to lead 749 employees to subscribe for 70% of the shares of Haitian Food, but this part of the shares was actually held by 47 employees.
Pang Kang has always stressed that the development of traditional industries, scale is the key, so he chose to spend 30 million yuan to introduce foreign production lines, and set up a technical team of more than 100 people, the purpose is to change the phenomenon of dirty and chaotic soy sauce brewing plants.
In 2000, the employee-owned "Haitian Group" was established, and in order to consolidate the production capacity of Haitian, Pang Kang still did not stop buying and buying.
In 2005, Pang Kanghao invested 1 billion yuan to build a new factory in Foshan Gaoming, imported 10 automatic production lines from Germany, and completed all 119 soy sauce production processes automatically.
Not only that, Haitian also began to advertise on CCTV, and dealers have also developed throughout the country.
In 2014, Haitian Flavor Industry finally ushered in the listing.
In the six years of listing, Haitian Flavor Industry seems to have never experienced the ups and downs of the capital market, except for 2016 in a slight decline, the rest of the year the stock price is almost all in an upward state, and since 2017 the stock price and market value began to run wildly, and even in 2019, because the market value overtook Vanke, it became popular.
Many people are amazed, how can the market value of "playing soy sauce" exceed the market value of "building a house"?
With the rise of market value, the actual controller Pang Kang's value also naturally rises with the water, and now the market value of Haitian Flavor Industry has exceeded a number of leaders in all walks of life, Pang Kang's value will also leave behind all kinds of big men, such as ByteDance Zhang Yiming, NetEase Ding Lei, SF Wang Wei, Wanda Wang Jianlin, Wahaha Zongqinghou ...
I remember that before the "Sanlian Life Weekly" published a report, the article explained the logic behind the development of the myth of Haitian flavor industry, saying that compared with the decentralized fields such as education and medical care, the food industry is easier to become bigger and stronger, and achieve limited monopoly. Therefore, in the long run, despite the slow process of food price increases, it can still provide profit margins in an economic uncertainty environment and maintain sustainable growth in performance.