Source: China News Network
After experiencing the previous shutdown rumors, Shrimp Music finally ushered in the final moment.
On the morning of January 5, Xiami Music issued an announcement: due to the adjustment of business development, we will stop The Shrimp Music service at 0:00 on February 5, 2021.
As soon as the announcement came out, senior users have said goodbye to Shrimp Music, for them, Shrimp Rice is not only a tool for listening to songs, but also a container that carries their memories for more than ten years. The day of the end of youth is finally here.
Shrimp Mi Music Announcement.
Rumors come true that Shrimp Rice will cease service
"It is rumored that Shrimp Music will close in January next year, and an era will come to an end?" On November 29, 2020, Weibo users who were certified as "former Marketing Director of Warner Music/Universal Music China" on Weibo said that Shrimp Music will close in January next year.
With an announcement on January 5, rumors of the closure of Shrimp Music came to naught.
According to the announcement of Shrimp Music, at 0:00 on February 5, 2021, Shrimp Music will stop all music content consumption scenarios, and only retain account asset processing and web-side musician withdrawal services; at 0:00 on March 5, 2021, except for the web-end musician authorized service to maintain operation, other operations will be stopped and the server will be closed, and it will not be possible to log in at that time and in the future.
Xiao Yao is a senior user of Shrimp Music, so many years of habits, suddenly about to disappear, she feels empty. "From junior high school to listen to she, high school to listen to Mayday, at the end of last year suddenly said to go out of business, I panicked at the time, quickly boarded up, see the song list is still there, music can also be listened to, the result of this day or come." How to say it, it feels like youth is gone, and many songs have been transferred to other platforms without resources. ”
In the minds of many users, Shrimp Music has many labels such as "professional", "niche", "fresh" and so on, and the reason why it is inseparable from Shrimp Music is mainly due to the classification of Shrimp Music, which has a very detailed list of music styles, which is very friendly to audiophiles.
Screenshot of the comment under Shrimp Music Weibo.
"It's a pity, even if you simply look at the music classification and album single ep and other classifications, it is still the most professional shrimp rice" "Cry! Shrimp Mi Day push than NetEase Cloud does not know where to go", "Shrimp Rice is really the most secret white moonlight in my heart", "Before watching the 88vip homepage online NetEase Cloud Music has expected to integrate the industry, soon there will be such a day, but it is still very unwilling Ah, the memory of the middle school era, grateful companionship"... The news of the suspension of Shrimp Mi Music came out, and many netizens expressed their reluctance to Shrimp Mi in their official Weibo comments.
Vip refund seconds to the account, how much can be refunded is not easy to say
For the average user, whether the music data stored carefully will be lost, and what to do with the digital music albums they buy, is a big problem. In this regard, Shrimp Music gave a solution. On the shrimp music homepage, specific methods for song list transfer are provided, and users can also export the tracks in the song list through static web pages, excel, etc.
From January 5 to March 4, users can apply for refunds in the "Suspension Announcement Page" on the Shrimp Music mobile app. Judging from the practice of the reporter of China News Network, the speed of refund is very guaranteed.
On the morning of the 5th, after the reporter verified the identity and filled in the verification code, in less than half a minute, the refund was sent to the associated Alipay account. However, it should be noted that if the shrimp VIP is sent at 88vip, there will be no refund.
Although refunds are available, how much money can be refunded is a mystery.
Zhang Wendao (pseudonym), a senior user of Shrimp Music, said that Taobao's historical orders show that he once bought a super VIP at the end of 2017, the original price was 128 yuan a year, and the actual payment was 28 yuan. At present, his shrimp music has nearly three years of super VIP and one year of VIP. Even at the promotional price, the three-year super vip refund amount should be more than 28×3 = 84 yuan, while the refund he actually received was only 46.6 yuan.
There are also many netizens on social media who have similar feedback. There are users who have purchased shrimp rice 10 years VIP refund amount of up to 990 yuan, he said: "Many people's 10 years of VIP is bought at a low price, shrimp rice actually refund at the right price, too conscience." "But there are also users who have purchased VIPs for 10 years, and the amount displayed on their refund page is only 432 yuan, and I don't know why the amount is doubled."
Born in "Making Musicians Money"
Looking back at the trajectory of the 14 years since the birth of shrimp rice, "idealism" is an unavoidable word.
In 2006, Wang Hao, an engineer at Ali, decided to pick up the musical ideals of his college days again, so he joined a few friends and founded the emumo website, which is the predecessor of Shrimp Mi Music.
emumo is an abbreviation for earn music & money, which means "to make money for musicians". Wang Hao is a guitarist in the band, and in this circle, he can especially appreciate the difficulties of musicians. Shrimp Mi is one of the earliest music platforms in China to open the payment model, although the songs on the platform are uploaded by users, but if you want to download them, you need to pay, these fees are paid to the copyright owner to achieve the ideal of "making money for musicians".
Users of Shrimp Music can modify the music classification of Shrimp Music and can also upload a variety of tracks. At that time, the domestic Internet music copyright supervision was still relatively loose, and this choice made Shrimp Rice become the "most comprehensive music classification" and "the most diversified music library", gathering the most elite music fans. Because of this, in the chain of music app contempt circulated at the end of 2020, Shrimp Mi Music still occupies the top.
Big fish eat small fish, shrimp and rice fall
In 2013, Shrimp Music joined the Ali business group. At that time, Wang Hao judged: "The future will be an era of big capital entering the giant game, shrimp as an independent music platform will be more dangerous, with some large groups, large platforms together, will be safer." ”
After the acquisition of Shrimp Music, in March 2015, Ali merged Shrimp Music and Everyday Sound to form Ali Music. In the year of the establishment of Ali Music, domestic online music encountered the strictest copyright order, the industry entered the era of legalization, and copyright became the key.
On July 15, 2015, Alibaba Group announced that Gao Xiaosong and Song Ke officially joined Ali Music, serving as chairman and CEO respectively. After Gao Xiaosong took office, he changed the daily sound into Ali Planet, aiming to create a "whole industry chain platform for online music trading", and Shrimp Music was gradually marginalized. This is widely regarded as a key node in the decline of shrimp.
Everyday sound users found that after the update, the familiar logo became a purple planet, the original song listening entrance can not be found, but it seems to have entered a shopping site, Ali planet is also named "music e-commerce". This revision was massively resisted by users, and the Ali Planet project fell rapidly within a year of launch.
In this process, Tencent Music and NetEase Cloud Music have made rapid progress, leaving Shrimp Music behind. Backed by the wealthy Tencent, in terms of copyright, qq music has become the king. Although the copyright of NetEase Cloud Music is not as much as qq music, the social attributes of NetEase Cloud Music have made the comment area a popular culture, and since then it has continued to catch up in the copyright field, and it has also survived in the cruel fight.
Although Shrimp Music has made some efforts in copyright, the gap with competitors has become wider and wider. I know that there is a question, "Why is shrimp music gradually declining?" The most liked answer under this question is: "Whether there is a decline is not good to judge, but the copyright is decreasing day by day is an indisputable fact, and a lot of music in the collection has become a blank space of blockbusters because there is no copyright, think about the heartache." ”
Ai Media Consulting data shows that in December 2019, the number of active users of qq music was 316.441 million; Kugou Music and Kuwo Music ranked second and third, with the number of active users being 267.991 million and 116.847 million, respectively. NetEase Cloud Music and Shrimp Music ranked fourth and fifth in the monthly active place, with 80.818 million and 28.174 million respectively.
The data comes from Ai Media Consulting.
It is worth noting that the top three music app market share are all under Tencent, and from the data point of view, the monthly active and Tencent departments of Shrimp Music are no longer in an order of magnitude.
And NetEase Cloud Music is also doing well. In August 2020, NetEase Cloud Music Vinyl VIP Annual Pass Rights and Interests officially joined Taobao 88vip Member Rights, and 88vip members can choose between Shrimp Music or NetEase Cloud Music. This means that in Ali's ecosystem, the status of NetEase Cloud Music has been regarded as its own.
Nowadays, Shrimp Mi Music is about to withdraw from the stage of history, and it will also take away the youth of countless people. What do you want to say about Shrimp Music? (Reporter Zhang Xu)
【Error Correction】【Responsible Editor: Zhou Chuqing】