Picture: Every year, the Xinghualou store of the Youth League will form a long queue for the interview object (the same below)
Xinmin Evening News (reporter Jin Zhigang) The Qingming Dynasty is approaching, and the sweet and salty party that has conquered the soybean milk and rice dumpling circles has once again attacked the Qingtuan circle, and a "hundred regiments war" has begun, and "league members" in various places have taken sides for their own Ai tuan. Tmall data shows that up to 70% of girls in the pick sweet-mouthed youth league are far more than men. Users in Guangdong and Shandong have also "joined the group" and placed orders for their favorite youth groups. The Youth League has rushed out of the "package mail area" and advanced into all of China. In addition, to the delight of the sweet party, Longjing tea, chocolate, durian, mango... And other strange stuffing also mixed into the Qingtuan boundary.
Pictured: Apricot Blossom Building Purple Potato Green Dough
The long-established handmade youth group launched Tmall, saving Shanghainese from the pain of queuing
Shanghai's time-honored XinghuaLou has always been the "shoulder handle" of the Youth League, and its newly created egg yolk meat pine net red Youth League is a screen-level hit, which can trigger a wave of queuing before the Qingming Every year, which has created an 8-hour queuing record, and even some people have invested 500 yuan to buy on behalf of others.
In order to allow foreign consumers to taste the authentic Shanghai Qingtuan, Xinghualou has also launched a variety of new flavors of Qingtuan on Tmall, pink strawberry milk and purple purple potato Qingtuan, which not only changed the traditional bean paste taste, but also made the appearance of Qingtuan upgrade.
Zhang Xiaoming, head of the Tmall platform of Xinghualou, said that the egg yolk meat pine green dough is a new product developed by Xinghualou in 2015, and it has been popular with consumers for 4 years, but the old brand must also continue to innovate in order to cultivate a new generation of fans. "We saw from the background that the popularity of the 'Girl's Heart' and 'Cherry Blossom Season' series of goods on Tmall has been rising year by year, and we have fed back this trend insight back to our factory, which has launched two high-value 'Girl's Heart' series of new products this year, attracting another batch of young new customers."
These two new products are handmade "short-term" products, which are made after the user places an order, and only have a shelf life of 2 days. At present, it is only available in the Shanghai area, but sales are rising rapidly. Many consumers said after placing an order on Tmall, "It is much more convenient for old-fashioned Internet celebrities to not have to queue up." In the official Tmall flagship store in Xinghualou, there have been more than 15,000 orders, jumping to the brand's 2.0 version of the internet celebrity Youth League.
The Youth League circle set off a salty and sweet party war, and one after another released strange moves
The long-established brands that launched new products on Tmall are not only Xinghualou, but also Shen Dacheng in Shanghai, Zhiweiguan in Hangzhou, as well as Guangzhou Restaurants and Beijing's long-established Daoxiang Village... The long-established brands in the north and south all joined the Qingtuan War. In addition to the traditional taste of bean paste filling, snow vegetable bamboo shoot meat, spicy three dings, and pickled tuk fresh are also included in the green dough. This also triggered a "vicious war" between the salty and sweet parties.
Tmall data shows that in the past week, 1.21 million people have searched for Qingtuan + Qingming fruit. Among them, post-90s users love sweet-mouthed qingtuan the most, and younger post-95 consumers love to eat salty qingtuan, but their tastes are erratic and it is easier to switch to sweet parties.
Veteran star Sweet Bean Paste Qingtuan, as the "top traffic king" in the Qingtuan circle, has been challenged by the Snow Vegetable Shoot Meat Qingtuan, which is strongly praised by the Salty Party. The sweet party also "sacrificed" new flavors such as flower milk green dough, Longjing tea green dough, chocolate green dough and so on.
In addition, durian and mango also formed a CP "durian green group" debut, and also harvested a new generation of choppers on Tmall. Tmall Xiaoer Xuanxian said that the salty party should not panic, and the spicy strips and duck neck green dough are also in preparation and are expected to be launched next year. Hungry Mo data also shows that the Malantou Youth League has also become a new favorite this year, adding a vote to the Xian Party.
In the past, the Youth League was just a seasonal pastry in Jiangsu, Zhejiang and Shanghai, but now it has rushed out of the parcel area and gone to all of China. In the past week, Tmall has ranked in the top 10 provinces in terms of sales: Shanghai, Jiangsu, Guangdong, Zhejiang, Beijing, Shandong, Anhui, Henan, Hubei and Liaoning.