Investor Li Feng: In 2025, more world-class domestic brands will be born

On December 16, 2020, the "Heavy RE· 2020 CBN Data Ceremony" hosted by CBN and CBN Business Data Center (CBNData) was held in Shanghai.

This grand ceremony gathered more than 30 heavyweight guests in the industry and hundreds of leading Internet companies and consumer brands, focusing on the theme of "heavy-RE", retranslating the changing context of the consumer world in 2020, recreating the forward-looking picture of the Internet consumption field, and reshaping the forward direction of the consumer market. As a leader in domestic consumer big data research, CBNData has held the "CBN Data Festival" for five consecutive years, aiming to build the largest data value sharing platform in China, connect the win-win business ecology between enterprises with data, and focus on promoting data value sharing.

At the ceremony, Wang Yang, president of CBNData, and Li Feng, founding partner of Fengrui Capital, had an in-depth dialogue on the "re-seeing" and "growth" in 2021. As a well-known investor in the new consumption track, Li Feng has successfully invested in companies such as Liulishuo, Bilibili, and Three Squirrels in the past ten years, and he is already not surprised that enterprises can achieve "curve overtaking" and even rapid listing with the help of new fields in the digital era. However, Li Feng pointed out that whether it is a stock upgrade or an increase in the situation, the most valuable thing is the persistence in the right things.

Why "breaking the circle", only by taking advantage of the "potential"

"What can't be believed by the investor?" In the opening Q&A session, Wang Yang threw out the "hard dish" that made the audience listen, and Li Feng did not hesitate to say: Most of the "guidance" that investors say to the CEO about the business decision-making level cannot be trusted, because a good CEO must have a better professional judgment on the business than the investor.

Speaking of this year's big hot word "breaking the circle", in Li Feng's view, the broken circle of stock upgrading and incremental problems should be treated differently, the stock problem is facing the competition of the industrial chain, and the incremental market needs to occupy the potential energy of the tide. In Li Feng's eyes, "potential" is the most important thing. The so-called success always happens to people who are prepared, whether it is competing for shares in the stock market, or cultivating demand in the incremental market, knowing how to seize the "dividend" and "momentum" is to grasp the springboard from 0 to 1.

In this regard, Wang Yang also has quite a feeling, the "shelf" mentioned before is the tangible shelf offline, and now the new shelf under the new consumption ecology is the traffic from various fields. For traditional consumption, finding the "shelf" is the "potential" they need to borrow.

More optimistic about new tracks such as knowledge charging and online medical treatment

This epidemic is undoubtedly a huge impact on all of us, and in the face of this sudden epidemic, Li Feng's first reaction is "no big deal". Because in his view, whether it is the epidemic or the ups and downs of the business circle in the past ten years, "being able to persist, have the original intention, and have the ideal" has always been the key to the success of entrepreneurship and business.

Li Feng said that whether it is the B station that insists on doing a good job in content precipitation, or Li Ning, who insists on doing a good job of a "Chinese sports brand", he is using actions to prove to us that he is not afraid of being marginalized by the public, not afraid of being abandoned by the times, as long as it is the right thing, persistence can make things happen.

In this regard, Wang Yang also has his own opinions, he proposed that "we must persist in doing the right and not easy things." The reasons behind the exit or failure of each business are different, and they do not necessarily mean much to the future success. But at least for every B2C business, don't forget that "consumer demand" is the driver of growth.

Talking about the new track that is optimistic about the future, Li Feng frankly said that he is more optimistic about the online service industry after the epidemic, such as knowledge charging, office and entertainment cloud,and online medical industry.

It is worth mentioning that Li Feng attaches great importance to the "sustainability" of enterprises, and at a time when consumer attention is seriously fragmented, only a deeper and more macro-level social influence can effectively connect users' emotional value for a longer time.

Please answer 2025: More industries will give birth to world-class domestic brands

In Li Feng's view, through continuous iteration, China has become the world's largest market, and has the world's highest logistics efficiency, Internet efficiency and e-commerce efficiency, all of which have accelerated the advent of new consumption.

As a senior investor in the venture capital industry, Li Feng also shared his vision of the "future outlet" in the end. He said that looking back at 2015, not many people believe that China will emerge world-class smartphone brands in the next five years, and now, the results of 2020 can prove to 2015 that it is the "best era for the development of domestic products" at present.

The same logic is put into other industries in China, we can believe that with China's consumption volume, supply chain structure, and connected capacity efficiency, in 2025, there will be domestic brands from more industries to represent Chinese consumption, And China's efficiency to the world.

Wang Yang, who holds the same view, pointed out that if the past decade is the golden decade of the development of the entire China and even the world's mobile Internet, then the next decade will be the golden decade of the development of China's new consumption ecology, and 2020 is the starting point of this golden decade, he believes that at the end of 2020, which is full of uncertainties, we need to dare to judge in order to see growth again in 2021.