"Non-sincere Do Not Disturb 1" is a Chinese New Year romantic comedy film released by Feng Xiaogang in 2008. Since the release of the film, the bad reviews have been overwhelming, and some people even said, "This is the worst film That Feng Xiaogang has ever made, and there is no one!" Is such a statement sensational, or is it really true? With curiosity, I sorted out three mainstream views:
1. The plot is disorganized
2. The soundtrack is abrupt and difficult
3. Advertising is overwhelming
Many commentators say that the story of this movie is scattered, and the east is pieced together, and what is even more hateful is that there is both a suspicion of "take-ism" and no "vivid plot"; although the paragraph is witty and funny, it is too reluctant to support the human setting; the first half of the time is compact, and the second half is procrastinating; although there is a background of the "financial crisis" in 2008, but adding to the text is full of snakes, too casual, talking about it, but not knowing what to do; a romantic comedy film, live and get out of the way into a style film.
These statements are indeed biased, but the crux of the matter is that they pay too much attention to the plot. Douban netizen "pingi" commented on this part when preaching that "those who have no heart look at the plot, and those who have a heart look at the complex". This sentence may be enlightened, as far as the narrative of the whole film is concerned, there is a very clear context, that is, a main line and a branch line and a dark line, the main line is Qin Fen's ridiculous blind date, the branch line is the emotional entanglement of laughter, and the dark line is looming, expressing the friendship between Qin Fen and Wu Sang. Although Qin Fen, played by Ge You, is quite a bit "greasy and slippery", it is very close and comfortable. Director Feng introduced the stock into the film, and did not hesitate to use special effects to look forward to the scene of the stock situation, in his own words, in order to make the audience laugh, 2008 was a year of financial crisis, and this film is a dose of anesthetic, so that everyone is temporarily happy.
The inconsistency between the musical style and the film style is the focus of controversy.
And I think that music is the finishing touch of the whole film. Very suitable for the atmosphere of the whole film, when Qin Fen and Amore met for the first time, the camera followed a woman slowly pulled in, at this time Yang Kun's "Looking for Her in the Crowd" quietly sounded, a unique voice, brewing a unique style; when laughing and jumping into the sea, Shang Wenjie's French song "quand je me regarde" suddenly sounded, penetrating the clouds, and grabbed our hearts at once; Zhang Liangying's "A Moment", Yu Quan's "Believe to be True" also has great charm.
The film is full of advertisements, from wine, cars, cruise ships, credit cards to mobile phones, marriage networks, laptops, and even scenic brands are also included in the movie, whether it is hard push or soft push, it feels like a fish bone stuck in the throat, both spit out, but also swallowed. Can't help but wonder, Feng Dao wants to make money and earn crazy, right?
Regarding the question of advertising, it is indeed daunting, if it can be properly integrated into the film, of course, everyone is happy, but like the scene where Qin Fen and Xiao Xiao first saw the drinking, when Qin Fen took out "a certain bank card", the embarrassing cancer that he really saw recurred! But in fact, this can not all blame Feng Dao, at the beginning Feng Dao also tried to send a shot of forcibly adding credit cards, and even in a rage, the cup engraved with his name was smashed, and the glass ballast was splashed on the face. But in desperation, I can only compromise with the advertiser. After all, commercial films are commercial films, their essence is still profitable, and advertising is indispensable, but how to better balance the relationship between the two is what major directors need to consider carefully.
Throughout the text, although "Do Not Disturb 1" is quite flawed in its plot and advertising application, it still has the basic elements of a film work, and more importantly, the audience outside the venue is also willing to pay money to support Director Feng. Between one and another, there is a market that is judging the high and low.