Text | ai Finance and Economics Agency Wu Xiaoyu
| Ming Xuan
The 20-year-old Internet celebrity anchor who became famous overnight was banned for singing the national anthem, and the "douyin sister" became "the first negative of douyin".
On October 7, Huya anchor "Li Ge" laughed and ridiculed the national anthem during the live broadcast, and tampered with the national anthem as the opening song of the singers' association, causing a large number of netizens to resent it. In a short period of time, this incident was on the weibo hot search topic list.
Some netizens angrily commented: "Don't you know the background of the creation of the national anthem? She is in the live broadcast, singing the national anthem is a commercial form of random singing, it is not appropriate to make a profit from the national anthem, right? ”
After the incident, the Huya live broadcast platform completely banned the "Li Ge" account and removed all its related video works. Yang Kelly posted two apology articles on her personal Weibo, saying: "My behavior has deeply hurt everyone's feelings: I'm sorry. ”
On the evening of October 13, the Jing'an Branch of the Shanghai Municipal Public Security Bureau issued a notice saying that yang Kaili, an internet celebrity anchor, was sentenced to administrative detention by the public security organs for 5 days for violating the relevant provisions of the National Anthem Law.
The police said: The national anthem is a symbol and symbol of the country, and all citizens and organizations should respect the national anthem and maintain the dignity of the national anthem. The online live broadcast space is not an extralegal place, and it is also necessary to abide by the law and pay attention to morality. Public security organs will resolutely crack down on acts that challenge the bottom line of the law and violate public order and good customs, and effectively purify the network environment.
Huya, who has always been shrewd, may have made a loss-making transaction. A month ago, Huya just signed a contract with "Douyin" and a sister "Li Ge" for a high price of 50 million yuan, trying to build Yang Kelly into a popular anchor.
Some netizens who understand the law have calculated an account, if Huya wants to pursue it, Li Ge may have to compensate about 260 million. Netizens have sighed: "The first negative of vibrato beckons to you."
From grassroots to 50 million
Before entering Huya, Li Ge was the "Douyin Sister" with 40 million fans.
In June 2018, because of singing a song "Let Me Be Your Eyes", Li Ge became an Internet celebrity in the live broadcasting industry. Suddenly, she wore yellow and white short sleeves, leaving the image of curved air bangs that swept many short video platforms. The reason why netizens are fascinated by her is that there is a huge difference from the pure and lovely appearance, this girl is a "small smoke voice", singing boldly and freely, singing alternatively.
In 2 months, Li Ge's number of fans reached 44 million, while the star Di Li Reba's Douyin fans were only 45 million. For a while, "Let Me Be Your Eyes" became a TikTok hit bgm. Douyin users also joined Daigulak and Wen Wan as a Douyin trio.
As Li Ge became popular on Douyin, she took to the CCTV stage. In August 2018, in the CCTV3 "Summer Vacation Taste" program, Li Ge sang the song "Let Me Be Your Eyes", "Let's Learn Cat Calling Together", "Ghost Obsession", and became a real sister.
At the height of her popularity, Li Ge was signed by Huya for a high price of 50 million yuan. At the same time, Li Ge occasionally took over the shooting of advertisements, and there was news that Li Ge spent hundreds of thousands of yuan on an advertisement.
Li Ge's life has changed, from an ordinary migrant worker to a net worth of 50 million in just 2 years.
According to renren network information, Li Ge's original name was Yang Kaili, a native of Fengtai, Beijing. Although she calls herself "brother", Li Ge is a little girl born in her early 20s in 1997. She graduated from Beijing Fengtai Vocational High School.
In May 2016, Yang Kelly was still worried about finding a job, sharing her job search experience on Weibo. In July 2016, Yang Kaili posted on Weibo: "Friends, really don't take advantage of the small, look, 10 yuan to buy three melons." "And these three melons are all white sacs." In August of the same year, Yang Kaili exposed her career as a Taobao artist, posting that "every day to do p-charts, dizziness and brain growth."
Yang Kaili, who incarnated as "Li Ge", finally escaped the bitter sea with the help of vibrato, and after becoming famous, she found a "shortcut to making money". She has publicly sold WeChat Twice, saying that 1400 yuan can be added to WeChat in the live broadcast room, and threatening that "1400 is not expensive".
After that, she shouted again: "My WeChat is '10 cloud-piercing arrows', one cloud-piercing arrow is 2880 fast coins, and 10 cloud-piercing arrows are about 30000 fast coins." (30,000 fast coins for 3,000 yuan)" After that, Li Ge was called 30,000 women by netizens. The number of fans dropped by 18,000.
Li Ge, who caused dissatisfaction among netizens, was still favored by Huya, and on Huya, she transformed into a singing anchor in the lol game section. Huya also bought the advertising of the home page of guangzhou subway stations, elevators and Internet cafes for Li Ge, and had the intention to build it into a "huya sister".
On the day of Li Ge's first broadcast, Huya created a momentum for it, let the old anchor uzi open the number to brush a gift worth 100,000 yuan for him, and also tried League of Legends for the first time. On this day, Li Ge apologized to netizens on the "clear price tag friend bit" in the live broadcast room, saying that he had no malice and would not commit it again in the future.
However, Huya, who has always been shrewd, made a mistake this time. Li Ge's singing strength is mediocre, and after "Let Me Be Your Eyes", there is no more highly promoted work. At the end of September, although Ligo's gift income ranked in the top three of the game anchor gift list, the number of viewers in the live broadcast room was not large, and the bullet screen was even more numerous.
At the same time, Yang Kaili during her student days was called "fengtai vocational high school sister", "worker swing sister", "Fengtai big sister", plastic surgery, theft, student era frequent change of social boyfriend and other negative scandals were exposed.
The day of the fatal blow to Huya is creeping in. On October 7, Li Ge and usually sang in the live broadcast room, wearing a black tight sleeveless top and blue jeans underneath, and the overall makeup was cute. However, Li Ge opened with a ridicule of the national anthem, which caused dissatisfaction among netizens and was investigated by the police.
On the evening of October 13, the Jing'an Branch of the Shanghai Municipal Public Security Bureau issued a notice saying that yang Kaili, an internet celebrity anchor, was sentenced to administrative detention by the public security organs for 5 days for violating the relevant provisions of the National Anthem Law. For more than a month, Huya's 50 million yuan signing gold was adrift.
Internet celebrity "Fighting Fool"
In fact, this is not the first time that such incidents have happened to influencers.
In July, Chen Yifa was banned for ridicule of the Nanjing Massacre and the fall of northeast China. Despite Chen Yifa's swift apology, the Central Committee of the Communist Youth League qualitatively said: "The Internet has a memory." At 7 o'clock on July 31, Douyu completely banned Chen Yifa's live broadcast room.
But ironically, Chen Yifa is still not cold. During the period from September 10 to 11, Chen Yifa received more than 220,000 yuan in gifts, and the popularity of the live broadcast room reached 3.245 million for a while. "What level, the heat is second only to the (fighting fish) brother," some netizens said.
In addition, some netizens reported that the Douyu anchor "b total 001" published controversial remarks such as "Chinese is not as good as Japan and South Korea" and "If you are Japanese, you will also invade your own country, because you are backward, you will be beaten", and the relevant videos have been spread on Weibo. At present, the anchor's account has been banned by the Douyu live broadcast platform.
The misconduct of Internet celebrities does not only exist in the Internet, but also in reality, pregnant women are beaten up.
According to reports, in early September, a pregnant woman in Hangzhou complained on Weibo about the Internet celebrity "saya-", saying that she was frightened by the Internet celebrity's unchained dog while walking out, was "torn by her hair, pushed her stomach and kicked her thighs" during the conflict, and was verbally abused by her mother with various vicious words, resulting in high-risk premature delivery. Eventually, the mother and daughter were punished accordingly.
In addition, live broadcasting, as the most closely related communication method to Internet celebrities, has also contributed to the emergence of many chaos. According to the People's Daily, in order to attract traffic to "beat out of place", some Internet celebrities appeared in the live broadcast involving pornography and violence, and even used the rap form to describe the feelings after using drugs in the live broadcast, which had an extremely bad impact. In 2017, the overall revenue of Online Performance (Live Broadcast) in China reached 21.85 billion yuan, and the number of platforms was more than 250. Driven by huge interests, the entire industry is inevitably muddy and chaotic.