"National Goddess" Zhao Liying joined hands with Li Jiaqi to detonate the double 11 tide health carnival season

[Dahe Newspaper , Dahe Caicufang ] (reporter Ding Qian) In the blink of an eye, the double 11 e-commerce promotion ushered in the 13th year, after the polishing of time, consumer procurement has become more rational, and the "madness" of the past has been difficult to reproduce.

One of the manifestations of rational consumption is consumers' respect for healthy food.

The reporter noted that during the double 11 period this year, the consumption concept of "tide health" became popular among the Z generation crowd. Among them, Henan's well-known agricultural products enterprise - Good Thinking You Health Food Co., Ltd. (hereinafter referred to as "Good Thinking You"), launched "low gi" QingFeifei, light face crisp freeze-dried food, small fresh meat red dates and other healthy food and nutrition products, not only in Li Jiaqi live broadcast room by "second light" 100,000 boxes, in Tmall and other online platforms and physical stores are also well received.

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Double 11 "tide health" has become a common practice,

I want your healthy food and nutrition products to "go out of the circle" of the whole network

During the epidemic, people pay more attention to health and wellness than ever before, and the Double 11 shopping list is a reflection.

Chen Yanqing, who works at a financial institution in Zhengzhou, wants to take advantage of double 11 to prepare snacks because of the need to work overtime from time to time. However, she has a little request for snacks: health adds less.

"A lot of people recommend me to think of your products, this year's double 11, I want to take the opportunity to think of your small snacks, but I didn't expect the live broadcast room to sell so hot." Chen Yanqing told reporters that I want the preferential products you launched to be "second light" in Li Jiaqi's live broadcast room, and none of the products that I "planted grass" did not grab, and I deliberately went to the online flagship store to buy.

The reporter learned that on October 27, the "National Goddess" Zhao Liying first appeared in the live broadcast room of Li Jiaqi, the top streamer in the live broadcast industry, and staged a live broadcast of "Ace to Ace", which attracted a large number of fans to watch. I think you double 11 new era tide health carnival season topic rubbed a wave of heat on the Internet.

And the best-selling products in the live broadcast room are the gift boxed products such as small fresh meat and light and crisp red dates that you want to promote, Li Jiaqi just finished recommending, and the products were snatched up. Li Jiaqi exclaimed on the spot: "I wonder if your boss is here?" Is there really no more? "The joke on the spot makes you want to hurry up and plant dates."

"Consumers have the most say in the definition of good products." The relevant person in charge of the marketing department of Good Thoughts said that this year's good thinking of you double 11 new era tide health carnival season theme, and its "light yang life" food and health life hall advocated by the new era of national tide style, it not only integrates traditional Chinese medicine theory and modern food science, but also combines the young market leisure and entertainment, tide play cool consumer demand, in the form of the new era of "tide health", open up a new blue ocean of "health food + leisure health".

In the first three quarters, R&D investment was 25.79 million yuan,

National tide health adds power engine

According to the data of the three quarterly reports, from January to September this year, the R&D expenditure of Good Thoughts invested 25.79 million yuan, and the increasing cost of new product research and development has spawned good thoughts that you will continue to make breakthroughs in innovation and development.

Taking the "light nutrition life" food and nutrition life hall as an example, this is a new attempt to think of your "red date +" industry blueprint, which further broadens the layout of the new track of food and medicine homology.

From raw material cultivation, functional food research and development to high-standard workshop configuration, I think you will control the R&D chain of the whole industry of red dates in your own hands. In terms of technology, the first academician workstation in the national jujube industry has been established, and the research of food nutrition, food supplement and diet therapy series products has been carried out in the direction of fd freeze-drying technology. In terms of production, there are 100,000 tons of cold storage and pharmaceutical grade gmp standard production workshops and global high-intelligent freeze-drying workshops.

In addition, we continue to build a more systematic product matrix to meet the diversified market demand. On the one hand, led by Qing Feifei, the national tide single product cluster of 108 new listings has formed a huge purchase demand; on the other hand, good thinking you are developing probiotic nuts, probiotic jujube tablets, probiotic milk dates and other deep processing products according to the current market demand for functional processed products.

It is not difficult to find that greater product research and development and a more diversified product matrix have injected strong momentum into the national tide health brand.

The relevant person in charge of the marketing department of Good Thoughts revealed that in the future, good thoughts will continue to improve the strategic layout of "red dates + food and medicine homology", dig deep into the potential of the health food market, and put more new products with traditional health genes and modern scientific blessings into the market, so that people can appreciate the new trend of national health.

Editor-in-charge: Yang Zhiying | Review: Li Zhen | Director: Wan Junwei